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PRESENTED BYSUTAPA DEY (48)

TAPA DEY(52)UJJANYANI DAS(53)



Type Public ( NYSE : DPZ )

Founded Ypsilanti, Michigan

, U.S. (1960)

Headquarters Ann Arbor, Michigan , U.S.

Key peopleTom Monaghan , Founder David Brandon , Chairman & CEO

Industry Restaurants

Products Pizza · sandwiches · pasta · chicken wings · desserts

Revenue $1.462 billion USD (2007)

Employees 145,000

Website www.dominos.com



JOURNEY OF DOMINOS PIZZA

1961James Monaghan trades his half of the business to Tom.

1965

Tom Monaghan, the sole owner of company, renames thebusiness "Domino's Pizza, Inc."

1967The first Domino's Pizza franchise store opens in Ypsilanti, Mich.

1968Company headquarters and commissary are destroyed by fire.First Domino's store outside of Michigan opens in Burlington, Vt.



197 8The 200th Domino's store opens.

19 80Federal court rules Domino's Pizza did not infringe on the Domino Sugar trademark.

19 83Domino's first international store opens in Winnipeg, Canada.The first Domino's store opens on the Australian continent, in Queensland, Australia.

1985Domino's opens 954 units, for a total of 2,841, making Domino's the fastest- growing pizza company in the country.The first Domino's store opens in the United Kingdom, in Luten, England.The first Domino's store opens on the continent of Asia, in Minato, Japan.

197 5Amstar Corp., maker of Domino Sugar, institutes a trademark infringement lawsuit against Domino's Pizza.



1989Pan Pizza, the company's first new product, is introduced.Domino's opens its 5,000th store.

1990Domino's Pizza signs its 1,000th franchise.

1992Domino's rolls out bread sticks, the company's first national non-pizza menu item.

1993Crunchy Thin Crust pizza is rolled out nationwide.The company discontinues the 30-minute guarantee and re-emphasizes the Total Satisfaction Guarantee: If for any reason you are dissatisfied with your Domino's Pizza dining experience, we will re-make your pizza or

refund your money.

1988The first Domino's store opens on the South American continent, in Bogota,Columbia.



1995Domino's Pizza International opens its 1,000th store.

1996Domino's launches its Web site ( http://www.dominos.com/ ).Domino's rolls out flavored crusts, for limited-time-only promotions,nationally for the first time in company history.The company reaches record sales of $2.8 billion system-wide in 1996.

It entered India through franchise agreement with Vam Bhatia Corp in Delhi.

1997Domino's Pizza opens its 1,500th store outside the United States, opening seven stores in one day on five continents consecutively.

1994Buffalo Wings are rolled out in all U.S. stores .



2000Domino's Pizza International opens its 2,000th store outside the United States.Domino's Pizza announces record results for 2000. Worldwide sales exceed $3.54 billion. Revenues increased 5.3% over 1999.

1999

David A. Brandon is named Chairman and Chief Executive Officer of Domino's Pizza. The company announces record results for 1999, with worldwide sales exceeding $3.36 billion. Revenues increased 4.4% over 1998.

1998Domino's launches another industry innovation, Domino's HeatWave®, a hot bag using patented technology that keeps pizza oven-hot to the customer's door.

Domino's Pizza opens its 6,000th store in San Francisco, Calif. in April.Domino's Pizza founder, Tom Monaghan, announces retirement and sells 93% of the company to Bain Capital, Inc.



2001Domino's introduces one of the most exciting new products in the company's history CinnaStix!

Domino's launches "Get the Door. It's Domino's." advertising campaign.Domino's launches two-year national partnership with the Make-A-Wish Foundation® of America.Domino's stores in New York City and Washington D.C. provide more than 12,000 pizzas to relief workers at Ground Zero following the September 11tragedy.



Introduction to case study

We are more a logistics company thana food service chain , SCM is the factorthat differentiates the winners & thelosers in this business. Pawan Bhatiaformer CEO

In 1999 Indocean Chase Pvt equity fundbought 25% stake in Domino soperation. Domino s was intrested inissuing IPO but IC advised otherwisethem to exploit the market and gobeyond its 16 outlets to all over indiaand this was the u turn in dominos India

ltd story.



DominoÑs Logistic Model

In The Year 2000, DominoÑs Came WithIts Own Logistics Model.

It Decided To Procure Its Key RawMaterials Such As Wheat, Baby Corn,

Tomatoes And Spices.



DominoÑs Had Opened An Outlet In

Almost Every Potential Market.



How Was The New Logistic Model OfDominoÑs Superior To The Old

Model???????



Benefits Obtained From The NewLogistic Model

Lower Transportation Cost

Cheaper Procurement

Economies Of Scale



Strategies Adopted By DominoÑsTo Gear Up Its Profit ««««« .



Competitors' in Pizza industry

Pizza Hut

Mc.Donalds

Dominos



How Was The New Logistic Model OfDominoÑs Superior To The Old

Model???????



Benefits Obtained From The New

Logistic Model

Lower Transportation Cost

Cheaper Procurement

Economies Of Scale

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