tapit - an nfc overview 2013
DESCRIPTION
Tapit recently had the privilege of being invited to speak about the state of the NFC landscape at law firm Gilbert & Tobin located in Sydney. If you wish to learn more about Tapit, NFC or this presentation please feel free to email [email protected]TRANSCRIPT
Tapit Gilbert & Tobin Event 2013
Insert dramatic heading about NFC here
Why am I talking tonight?
Australian start-up founded in 2011. Global leader in information delivery using NFC. Offices in New York, Sweden, France, Japan, Sydney, Dubai & Vietnam.
So you’ve heard about this NFC thing?
Never F**king Coming Not For Commerce Nobody F**king Cares
Near Field Communications
NFC vs. other mobile tech
You’ve been using something similar for years….
Radio Frequency Identification (RFID) Near Field Communication (NFC)
NFC is chip based = Moore's Law principle
Energy harvesting…..
https://www.dropbox.com/s/hqsnmk4jyqlkrxe/Spiderman_LED_NFC_Concept.MOV
Key ingredients to NFC success
NFC ENABLED DEVICES UNIVERSAL STANDARDS & PROTOCOLS
PRODUCTS & SERVICES
Why I can’t sleep at night……
5,000 NFC devices
{2011}
4,375,000 NFC devices
{2013}
7,000,000 NFC devices
{2014} Source; Google, GFK, Tapit 2013
Why I really can’t sleep at night……
0 NFC devices
{2010}
200,000,000 NFC devices
{2013}
300,000,000 NFC devices
{2014} Source;NXP, 2013
Years of pilots getting it all ready for you
Years of unprecedented collaboration
The NFC wave is being driven by payments
$180 billion worth of transactions
{2017}
Source; Juniper, 2013
But so much more to NFC than payments……..
Authentication of products………
Simplicity, Effortless = Mass market appeal
NFC will impact life in a variety of ways across the day
What to expect next…..
Automated actions / events within applications
Personalised experiences (If / And / Or)
Identity Association
Further data dimensions (location, time, frequency, etc)
Measurability through from awareness to purchase.
And just remember………
1950s
1990s
2010s
