tapjoy mobile study 9512
TRANSCRIPT
14%
20%
20%
27%
46%
63%
72%
75%
76%
82%
84%
Purchase products (other than downloads)
Find coupons/ promotions
Download new apps
Research products for purchase
Play games
Access social networking sites
Send or receive email
Use apps
Access mobile Internet
Send or receive SMS/text messages
Make phone calls
Percentage who do the following activities daily or more:
“How frequently do you do the following activities on your smartphone?”(Select one for each row)
2%
5%
16%
46%
23%
6%
2%
None [0]
1 [1]
2 [2]
3 to 5 [4]
6 to 10 [8]
11 to 20 [15]
21 or more [25]
“About how many different apps do you use on a daily basis?”
“Please indicate how well the words below describe how you feel toward the following types of ads most of the time?”(Select one for each row)
% 10% 20% 30% 40% 50% 60% 70% 80%
Engaging
Interesting
Useful
Relevant
Innovative
Attention-getting
Easy to ignore
Boring
Annoying
Interruptive
Agree*
Ads that automatically show up in an app
Ads on web pages (ex: banner ad)
Ads during online videos (e.g., on YouTube,Hulu, etc.)
TV ads
SMS/text messages that I did opt-in to
SMS/text messages that I did not opt-in to
38%
31%
36%
41%
43%
45%
49%
59%
68%
Other
To go to a ‘store’ within the app and opt-in to see an ad
Select between several ad options and pick the one I’m most interested in
See ads that are related to my location
See ads relevant to my current location
See ads relevant to the content/app I amusing
See ads relevant/personalized to mygeneral interest
Be offered a reward in exchange forwatching/interacting with them
See ads that do not interrupt my use of theapp
“To what degree do you agree with the following statements:
If I have to see ads while using an app, I would prefer to... .”
Agree*
SMS/text messages that I did not opt-in to
SMS/text messages that I did opt-in to
TV ads
Ads during online videos
Ads on web pagesAds that automatically show up in an app
Ads that I opted-in to watch in an app
Ads that I selected to watch when presented with a choice
More
relevant
Less
relevant
More
likely
to ignore
Less
likely
to ignore