taptalk - amir amirmansoury 1 taptalk as a business or a consumer on-the-go, interact with...

TapTalk - Amir Amirmansoury 1

TapTalkAs a business or a consumer on-the-go, interact with everything around you by a

tap on the screenExecutive Summary

Seeking Seed Funding

Amir Amirmansoury


OpportunityWith the explosion of mobile technologies and their ever expanding

role in our lives, we now have a tool set that opens up new dimensions in connecting people with each other and businesses around them

Geo-locations of our whereaboutsConstant easy connection


OpportunityCurrent online business models, including social networks, are

concentrating on more permanent relationships and personal information. They use mobile strategy only as an extension to their current model

These models cannot accompany us as we go to restaurants, bars, concerts, stores, and seminars, ask questions, flirt, listen, learn, play games and shop – we need a mobile model.


OpportunityHow about an app that is all you need to connect to the business

owner, people and things/items around you?

Businesses need an app and a mobile strategy to capitalize on the new capabilities

This market has not been tapped because of a lack of tool sets and a relevant business model.


TapTalk TapTalk opens a line of communication between customers and

businesses

Then, it adds more business verticals while using the same technology to open the connections between customers

Make announcements to all customers in real time – (price reductions, tests for new products, changes to menu, playing games…)

Get feedback anonymously from customersServe customers on their termsGive customers the ability to ask for service or inquire about a product Get real-time data from interaction with customers for analyticsEasier way to connect to customers


TapTalk for businesses


Socialize with one/many people in the vicinity who also want to socialize

Play gamesPay billsShare content, ideas, feedback

Be as anonymous as you want to be and have total control on the granularity of the information that you provide to others

TapTalk for consumers - Version 2

A woman enters the department store - “TapTalk” verifies her location

She can chat with others - (customers who have opted to socialize) and store personnel.

She can get real time announcements about the best dealsIf she has a question about an item, she can tap on the app and

get serviceoShe can also send a picture or barcode of the item from the app


Scenario of Use – Retail Store

Customers can interact with businesses from anywhere (businesses will know when customers are at the store or elsewhere)

Customers can send a picture of an item and find out if the store or one of its branches has the item

Customers can schedule to pickup an itemStore will get reports on these interactions and demand analysis of different

items so they can improve their inventoryStore will have an analysis of its hourly/daily traffic and a report on the

interactions with the customer using “TapTalk”Similar scenarios for many other businesses and activities: bar/restaurant,

coffee shops, seminar, concerts, apartment buildings,…


Retail Store - Next Generation


Consumers:o People who go out more than the average persono People who are around people whom they don’t know very wello Most likely middle to upper middle class people from 18 to mid 40s in

age Businesses:

o Business people (retail shop managers, coffee shop owners, restaurant/bar managers, apartment managers, lecturers, disk jockeys…) that tailor their products to the above mentioned consumers

Customers


Smartphone market grew 79.7% year over year in first quarter of 2011, according to the IDC

Daily time spent on mobile apps has now surpassed web consumption. In June, users spent an avg. of 81 mins. daily on mobile apps, compared to 74 mins. on the web

Morgan Stanley says: Mobile will be bigger than desktop Internet in 4 years

Gartner says by 2015, digital strategies, such as social and mobile marketing, will influence at least 80 percent of consumers’ discretionary spending

Market


MarketBy 2015, the IDC predicts that 182.7 billion mobile apps will be

downloaded, close to a 1600% increase from the 107 billion apps downloaded in 2010. The mobile app market is expected to be worth $14.1 billion next year and jump 160% to $36.7 billion in revenue from direct sales, in-app purchases and mobile app advertising

Venture-capital investments in the mobile sector are soaring, led by media and applications, commerce and payments and healthcare ($3 billion in the first half of the year)

Startup valuations soared and investors vie to buy shares of hot private companies in the secondary market


Little cost for entering the market – high demand, and high competition

Mobile technology is going to change everything, more so than the way personal computers did 20 years ago. The market is looking for the next Google, Amazon, Facebook, Twitter,…

Market Analysis


LAL (a.k.a LikeALittle), the service that originated with flirting on college campuses and is now trying to enable connections with anyone nearby, has raised a $5 million series A round, led by its seed investor Andreesen Horowitz

A photo-sharing app maker called “Color” has raised a whopping $41 million before even launching its app

Yobongo – An app that lets people chat with others who are nearby received $1.35M in seed funding on 3/23/11. At the time it was a 2 ½ week old iPhone app

Competition


Bump began as a simple idea for sharing contacts. It has since morphed into media-sharing opportunities. Bump founders quit school, moved to San Francisco and raised $3.5 million from Sequoia. The second wave of financing, $16.5 million from Andreessen, came in January

Canada-based Kik Interactive closed an $8 million round of series A funding. The updated Kik Messenger, available for free in the Android market and Apple app store, allows for real-time group chat for up to 10 people and picture sharing

Competition


Most competitors are involved in:oContent sharing marketoGroup chat/messaging oSocial check-ins

TapTalk helps you interact with businesses and products – to enhance the “buying process” with one easy to use app

Competitive Analysis


Competition’s weaknessLack of experience and expertise in business or/and technology Lack of experience in building a startupLack of establishment of barriers to entry Lack of revenue modelLack of features to entice users to use the app frequently

Most have released apps with confusing features that often crash and have annoyed their customers

Competition’s strengthAccess to capital

Competitive Analysis


Unique value propositionsBusiness model that includes helping businesses partners and using

them as resellers of the app to their customersEstablished revenue model – charging businesses onlySeasoned founder with extensive hands-on experience in software,

business and startups

Our Advantages


Use of business customers to promote our app to their customersWord of mouth and viral marketingBecome strongest link in the value chain – consumers asking

businesses to use our app i.e. “Intel inside”The app itself and it’s evolving capabilitiesAdvertising on websitesNewsletters of our business customersDistribution of relevant content about our app PR/advertising

Customer Acquisition


Exclusive partnerships and our business customers Community and connections established and maintained by our appOur focus on building customer loyaltyContinuous data driven innovations based on our analyticsBrand

Barriers to Entry & Customer Retention


Charging our business customers subscription fees for using “TapTalk”

In the second year we will explore more revenue models:oAdvertisement, oLead generation oCharging business customers for helping them with mobile strategy

Revenue – Short Term


Soft releaseBuild the core teamFinish building the app and the websiteoQuality and completeness of the features not quantity of features

Establish partnership with “test” businesses in two verticals: coffee shops and bars

Customer development - build loyal customers Build analytic systems

Strategy – Six Month Plan


Monitor usefulness capabilities and enhance themAdd more business customers within the verticals we are focusing onEstablish partnership with a payment processing company

Strategy – Six Month Plan


PR and marketing efforts to build brand (continuous)Get second round of fundingFurther build the teamEstablish partnerships with businesses with complementary products to

be our Value Added ResellersBuild Android version of our appAdd more verticals (businesses and places our customers spend time

at) – Retailers

Strategy – One Year Plan


Add necessary capabilities to enhance customers experience in all the use cases

Enable consumers to share more and different types of contentFurther build website, analytics, web servicesHelp business customers with mobile strategy

Strategy – One Year Plan


Build a digitized diary of consumer’s life – where you have gone, what you have done, what you have purchased, what music did you listen to?....all information is totally private

Get involved with the global marketKeep and guide consumers that are connected using our “elastic”

association through more meaningful, permanent relationships (i.e. dating)

Add more verticals Develop capabilities to accommodate new verticals (concerts,

seminars, schools,..) Add more revenue models

Strategy – Long Term

“TapTalk” has a lot of potential and can become the app which plays a role in everyone's daily life. The plan is to:

Explore the potential, reach it, and become profitable (or an IPO route) oOpen to Mergers and Acquisition possibilities

I am married to this business and I am planning to be around for the long haul


Exit Strategy


We will be heavy on analytics to measure success of individuals, teams and the company.

Time spent on our appNumber of users in a weekIncrease of customers for our business partners (customers)Consumers’ rating of our appWe will use these indicators to measure the company’s success after

our first release (2 months from now)

Key Performance Indicators to Measure Success

Senior Software Engineer Senior IOS Developer Copy Writer and Viral Marketing AssistantAnalytics Engineer / DBA - consultantDomain Experts (bar/coffee shops) – consultantUI Expert – consultant


Initial Team

Secure $250K seed money to complete our 6 month goals


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