target
DESCRIPTION
Target. Kohl’s Corporation. Target. Kohl’s Corporation. Houston-Galveston-Brazoria, Texas. High Sales per Store Prosperous Age Group with young kids or with no children Education Level of Mostly College Grads Income Levels average out to be Middle Class. Bethlehem, Pennsylvania - PowerPoint PPT PresentationTRANSCRIPT
Target 2008 2007
Millions Millions
Net sales 62,884 61,471
Gross Margin 18,727 29.8% 18,54230.2
%
Inventory 6,780 6,254
GMROI 2.76 276% 2.96 296%
Inventory turnover 6.51 6.86
Asset turnover 3.33 4.18
Return on assets 19.0%23.5
%
Leverage 1.24 .94
Return on net worth 23.4%22.1
%
Kohl’s Corporation
Target Target 2008 2007
Number of stores 1,591 1,488
Sales per store 40,000,000,000 41,000,000,000
Square feet of retail area 207,945 192,064
Sales per square foot $302.41 $320.05
Gross margin per sq foot $90.06 $96.54
Inventory per square foot $32.60 $32.56
Number of associates 396,000 352,000
Sales per associate 159 175
Sales by Product Category 2008 2007
Consumable and Commodities 37% 34%Electronics, Entertainment, Sporting Goods 22% 22%
Apparel and Accessories 20% 22%
Home Furnishings and Décor 21% 22%
Total 100% 100%
Kohl’s Corporation2008 2007
Number of stores 1,004 929
Sales per store $16M $18M
Square feet of retail area 75,000,000 70,000,000
Sales per square foot $218.52 $235.34
Gross margin per sq foot $80.73 $85.91
Inventory per square foot $37.32 $40.80
Number of associates 126,000 125,000
Sales per associate $130,000 $132,000
Women’s 32% 33%
Men’s 19% 19%
Home 18% 18%
Children’s 13% 13%
Accessories 10% 9%
Footwear 8% 8%
Target Markets ExaminedCurrent
stores
Households: Householder 35 to 54 years; $75,000+/store
Households: Total
Supermarkets & other Grocery Stores
Supermarket & other Grocery Stores Sales Sales per store
Amarillo, TX MSA 1 33,084 81,998 40 239,266 5982
Houston, TX PMSA; Houston--Galveston--Brazoria, TX CMSA 29 24,276 1,463,983 1,108 7,083,263 6393
Fort Wayne, IN MSA 3 27,833 192,274 65 367,544 5655
El Paso, TX MSA 4 23,534 210,034 126 505,992 4016
Birmingham, AL MSA 4 38,402 361,107 241 1,513,679 6281
Hartford, CT MSA 5 17,082 457,421 323 1,990,523 5996
Waco, TX MSA 1 30,304 78,926 55 305,218 5549
Kohl's
Households: Householder
35 to 54 years;
$75,000+ Household Totals
Women's Clothing Stores
Women's Clothing Stores Sales
Sales per
store
Ventura, CA PMSA; Los Angeles--Riverside--Orange County, CA CMSA 25 56,071 243,503 292 291,262 997
Akron, OH PMSA; Cleveland--Akron, OH CMSA 15 35,689 274,280 346 305,941 884
Tacoma, WA PMSA; Seattle--Tacoma--Bremerton, WA CMSA 8 35,510 260,897 267 226,450 848
Allentown--Bethlehem--Easton, PA MSA 10 33,385 247,307 58 55,991 965
Gary, IN PMSA; Chicago--Gary--Kenosha, IL--IN--WI CMSA 29 32,503 236,310 1177
1,205,896 1025
Harrisburg--Lebanon--Carlisle, PA MSA 11 31,788 249,067 162 153,338 947
Toledo, OH MSA 10 29,143 243,516 50 48,150 963
Little Rock--North Little Rock, AR MSA 6 24,423 230,955 81 76,202 941
Sarasota--Bradenton, FL MSA 15 21,829 262,622 116 95,979 827
Youngstown--Warren, OH MSA 11 21,181 234,578 89 69,755 784
Scranton--Wilkes-Barre--Hazleton, PA MSA 7 21,071 252,711 60 48,584 810
1: 2580 Shearn StHouston, Tx 77007
1 mi. 7,408 25-34 (142)
<$10,000 (166)
No Children (123)
Grade School (223) Cosmopolitan Urban Mix (1016)
Lat: 29.77403 mi. 64,409 35-44
(121)$10-19 (125) <6 & 6-17 (92) College Grad (149) Urban High Society
(841) Long: 95.3843 5 mi. 149,751
2: 4323 San FelipeHouston, Tx 77027
8 miles 1 mi. 9,862 25-34 (154)
$100+ (223) No Children (136)
College Grad (257) Urban High Society (1,108)
Lat: 29.74673 mi. 83,534 18-24
(112)$20-29 (100) <6 (88) Grade School (126) Striving Urban Melting
Pot (419)Long: 95.4532 5 mi. 203,460
3: 8500 S Main StHouston, Tx 77025
9 miles 1 mi. 12,030 25-34 (176)
$100+ (174) No Children (126)
College Grad (243) Urban High Society (1062)
Lat: 29.69243 mi. 15,793 18-24
(144)$<10,000 (141)
<6 (91) Grade School (121) Striving Suburban Mix (817)
Long: 95.4184 5 mi. 168,884
4: 300 Meyerland Plaza MallHouston, Tx 77096
4 miles 1 mi. 7,739 25-34 (150)
$100+ (235) <6 (125) College Grad (239) Urban High Society (908)
Lat: 29.68843 mi. 74,628 45-54
(121)$20-29 (115) 6-17 (108) Grade School (162) Suburban Aristocrats
(797) Long: 95.460 5 mi. 199,241
5: 8605 Westheimer RdHouston, Tx 77063
9 miles 1 mi. 14,024 25-34 (192)
$20-29 (128) No Children (133)
College Grad (199) Striving Urban Melting Pot (801)
Lat: 29.73843 mi. 94,056 18-24
(145)$10-19 (117) <6 (117) Grade School (142) Cosmopolitan Urban
Mix (568)
Long: 95.5181 5 mi. 219,185
6: 10801 Westheimer RdHouston, Tx 77042
11 miles 1 mi. 13,400 25-34 (224)
$40-49 (144) No Children (127)
College Grad (167) Cosmopolitan Suburbs (1,066)
Lat: 29.73573 mi. 82,802 18-24
(147)$30-39 (142) <6 (105) Grade School (126) Striving Urban Melting
Pot (666)
Long: 95.5688 5 mi. 199,467
Existing Locations Distance* Households Age Income Children Education LifeStyle1: 3768 Easton Nazareth HwyEaston, PA 18045
1 mi.
Lat: 40.716895 3 mi. 14,063
65+(121) $75K- $99K (143)
0 (104) High School Grad (120)
Elite Country Manors (520)
Long: 75.282654 5 mi. 44,598
35-44(107)
$75K- $99K (125)
6-17 (104) High School Grad (120)
Striving Small City Living (352)
2: 1200 US Hwy 22 Phillipsburg, NJ 08865 6.22
1 mi. 7,417 65+(112) Under $10K (159)
0 (112) Some High School (136)
Struggling Small City Mix (391)
Lat: 40.696263 3 mi. 29,259
35-44(110)
$10K-$19K (110)
0 (102) High School Grad (132)
Striving Small City Living (536)
Long: 75.197403 5 mi. 43,259
65+(109) $75K-$99K (115)
0 (102) High School Grad (128)
Striving Small City Living (360)
3: 2010 Whitehall MallWhitehall, PA 18052 12.00
1 mi. 6,014 65+(118) $50K-$74K (124)
0 (116) High School Grad (120)
Affluent Suburbs (597)
Lat: 40.635503 3 mi. 45,750
18-24(116)
$20K-$29K (136)
0 (107) Some High School (139)
Striving Urban Melting Pot (589)
Long: 75.485658 5 mi. 86,820
65+(121) $10K-$19K (128)
0 (109) High School Grad (127)
Striving Urban Melting Pot (427)
4: 200 N. West End Blvd.Quakertown, PA 18951
17.231 mi. 2,063 35-44
(119)$50K-$74K (126)
< 6 & 6-17 (146)
High School Grad (139)
Midscale Minipolitan (1437)
Lat: 40.448598 3 mi. 11,411
35-44 (111)
$75K- $99K (139)
< 6 & 6-17 (116)
High School Grad (141)
Midscale Fringe Towns (602)
Long: 75.361568 5 mi. 16,490
45-54 (117)
$75K- $99K (142)
< 6 & 6-17 (114)
High School Grad (138)
Affluent Country Living (554)
5: 6900 Hamilton Blvd. Trexlertown, PA 18087 19.44
1 mi. 756 55-64 (170)
$75K- $99K (203)
6-17 (150) College Graduate (147)
Elite Country Manors (2604)
Lat: 40.552200 3 mi. 18,005
55-64 (122)
$100K+ (182) 6-17 (114) College Graduate (157)
Elite Country Manors (887)
Long: 75.592651 5 mi. 31,693
55-64 (120)
$100K+ (166) 6-17 (106) College Graduate (154)
Elite Country Manors (554)
6: Route 611Bartonsville, PA 18321 21.82
1 mi. 1,108 45-54 (133)
$30K-$39K (136)
< 6 & 6-17 (166)
Grade School (159) Midscale Working Towns (1546)
Lat: 41.009197 3 mi. 4,342 45-54 (130)
$40K-$49K (122)
< 6 & 6-17 (142)
High School Grad (126)
Midscale Fringe Towns (1121)
Long: 75.286333 5 mi. 17,261
45-54 (114)
$75K- $99K (115)
< 6 & 6-17 (115)
High School Grad (120)
Midscale Fringe Towns (833)
Houston-Galveston-Brazoria, Texas
• High Sales per Store
• Prosperous Age Group with young kids or with no children
• Education Level of Mostly College Grads
• Income Levels average out to be Middle Class
Bethlehem, Pennsylvania
35-44 predominant age group
“DINKS” (most households have 0 kids)
Midscale – Striving Communities
High Income $75,000+
Still a good target for women’s apparel – less children’s but that is only 13% of sales