Our target audience is both female and male and aged between 18 and 30. They are either in university, studying a creative or humanities based subject like Media/Film Studies or Psychology or already have a degree in one of these subjects or one similar. He/she works in a profession that allows them to make use of their creative and imagination skills, so they might be working in advertising or may even work in a profession where they help others, e.g. a therapist.

Fun, clever and sophisticated, he/she is easily likeable as they are also easy going and get along with anyone. Being creative and intelligent, they love to give advice, making them a good person to go to for help and support. He/she is socially flexible and can adapt to any social situation and will always find time for friends and family and for enjoying themselves. He/she also loves to go for dinner where they can gather with friends and family. Alongside this, however, there lies a spiritual side and he/she believes strongly in superstition.

Relationships are important to him/her. They like to keep in contact with his/her close circle of friends and family, while he/she is in a relationship with a partner who is their intellectual equal and with whom they would eventually like to settle down and start a family. He/she owns their own apartment, but if she/he is a student they have rented a place with a couple of friends which is a sign of how they are growing up and being independent. Either way, despite their closeness to friends and family, they enjoy having their independence and having a chance to broaden their experiences in this respect.

When not at work or with family and friends, most of his/her free time is spent on their favourite hobbies. One of them is going to the gym and relaxing her/his mind away from work. Relaxation also comes through reading books, most of the books they read are about the mind or on how human beings work. He/She found one book in particular the most gripping and terrifying which as a result became the favourite written by Elizabeth Forbes the book is called ‘Nearest Things to Crazy’. He/she also loves to eat out for dinner or parties at a sophisticated restaurant or bar. He/she also likes fashion likes to look good and has a unique style.

The target audience love films and a number of different film genres appeals to him/her including action/adventure, mystery and thrillers,

such as Inception. Horror films appeal to him/her too. They particularly enjoy possession films, as this sub genre appeals to his/her interest in all things spiritual. His/her favourite possession films include The Possession, Insidious and The Exorcist.