MY REFOREMED TARGET AUDIENCE PROFILE

Ibrahim HashimzayMedia Production Unit 4 Year 13

It is important to mention, that after I did my questionnaire I realized that my target audience had to be reformed or rearranged to meet their preferences in accordance to my documentary. However, they may well be similar to my previous target audience.

This specific target audience are young male teenagers who are well educated, hardworking, mature and sensible. They are either in school, college and employment.

AGEThrough conducting the questionnaire I have discovered that the age range I have previously provided for my target audience was the right choice as it was mature. Therefore, for my documentary the target audience looks serious as it is light hearted documentary. It is more critical and serious than optimistic or celebratory.

The age of my primary audience is still the same 15-19 years old. The reason why I choose this particular age group is because there is a gap in the market that documentaries are actually targeting young people and there aren’t any documentaries produced by a young person. This course gave the opportunity to make a documentary that appeals and deals with young people’s issues.

Likewise, this target audience is relevant to the type of documentary that I am making, which is about segregation in cricket at school level. My target audience can relate to my subject matter and my documentary as they may be playing cricket or be a fan of it. The documentary is set to appeal to teenagers.

Most importantly my target audience may have a view that segregation in cricket at school level is either right or wrong. It will contain polarized opinions. My documentary will be more like debate show than an ordinary show.

SOCIAL CLASS My Primary target audience comes from working class to middles class backgrounds. The reason why I have decided to choose middles class is because playing cricket is not only about cricket itself but more important in an academic perspective, the theories behind these are far more interesting and valuable. Therefore, often middle class young people do study these topics either at home or in an academic institute.

Also, cricket is been played by everyone despite what background they come from. But, I needed to design the class of my target audience so that my documentary doesn’t typecast or consist of locations that are highly deprived which may convey the wrong message to the target audience, as my viewers.

My target audience depending from their class may have opinions or thoughts about the subject matter of my documentary during voxpops or overall. What I really need from my middles class target audience is that they will obtain me with explained and valuable information that will enable everyone who watches my documentary to understand properly what the documentary is actually about.

Middles class means money; money means better qualifications and knowledge about everything. Again class is not very crucial for my documentary. I can have a working class student who is highly sensible and wise. Who know exactly what he is talking about.

ETHNICITYThe ethnicity of my target audience is from a mixed ethnic background.

My target audience would come from an Asian, British White Origins, Black African or Afro-Caribbean or other mixed backgrounds.

The reason why I choose my target audience to be multicultural is because I don’t want to base my documentary on just one specific ethnicity as there may be other ethnicity who may watch my documentary and lose interests because they may think it is not appeal to them.

WHAT DO MY TARGET AUDIENCE DO FOR LIVING?My target audience who I have specifically categorised in my other slides may be in full education, training or employed. In contrast, they may also be unemployed or not in education, training or employment. The main reason why I have decided to choose this type of primary and secondary is because the more my target audience knows about segregation in cricket at school level the better the documentary will be. As their opinions are the most important elements that my target audience want to see or hear. I can then link the opinions of my target audience that I will interview with the secondary facts or figure.

Again, by conducting the audience research I have found out that my target audience prefer a documentary to mainly contain realistic opinions and facts rather than fiction and biased opinions.

NATIONALITY

Above all, the nationality of my target audience is mainly British because my documentary is about current issue and it mainly focuses on the segregation in cricket at UK schools level no other countries across the world.

Again, the nationality of my target audience may not make any difference to the production of my documentary as I will be mainly focusing on the subject matter not specifically where my target audience comes from. But, it does make me aware of what I am dealing with and what and what I have to make in order to make my documentary as appealing and engaging for my target audience and meet my proposed idea for my documentary.

RELIGIONReligion isn’t of a high importance for my documentary as it won’t have any influence on its production.

But my target audience as a group of different individuals may be Muslims, Christians, Hindus, Sikhs, Buddhists, Jewish or Atheists where they don’t belief in anything at all.

HOBBIES AND INTERESTSThe hobbies and interests of my target audience are as followed: Playing for cricket school team or any other cricket team. Playing other sport activities such as football, boxing running or

swimming Listening to R&B, Hip Hop and Rap music My primary target audience which are boys may be interested in

playing PS3, XBOX 360, playing cricket and football. Unlike my secondary audience who are also male but older age 35-

50 may be interested in reading non fictional or fictional books such as about life, educational and sport books

Young people as my target audience often hang out, eat outside, go clubbing and watch TV.

WHERE MY TARGET AUDIENCE MAY POSSIBLY LIVE DIET AND EXERCISE?The majority of my target audience lives in London as the documentary is going to be based in London for Young people in London. My target audience lives in areas where there is unpolluted and peaceful environment.

They may live more in either wealthy homes, council flats or rented homes, where their parents make a decent living from working in well-paid jobs. They will be more likely to have a family car for transportation, yet also their diet ay well consist of nutritional balanced diet as they may play cricket for school team or a professional team. Exercising may be their top activity.

GENDERThe gender of my target audience is only male because it will cause complications in regards to the production of my documentary if I choose specifically boys and girls. Therefore, it was much better to target male audience as they are the ones who regularly play cricket.

I have chosen boys as my primary age 15-19 because they are main people who may be affected by the segregation in cricket at school level and may what to resolve this issue in order to play together to make the game more enjoyable and friendly.

My Secondary audience who are also male but older age 35-50 35-50 may be cricket fans because it’s like a good old times in British Empire Victoria's times only played by gentlemen’s and the excitement to it.

PERSONALITYMy target audience would be young and free who are interested in cricket and any other sport field. My target audience express their feelings, thoughts, idea in different ways.

Teenagers or young people are often opportunistic as they copy actions, attitudes, behaviours from what they see from the world around them though the mass media or people around them those entertain them into what they are expected to be. Young boys as part of my target audience love to seek attention and preference from other people.

The mass media may play a big part in my target audience’s lives such as how they dress, what they belief in and say are all mostly obtained from the mass media. As my target audience have a full future ahead of them they like to see how the world around them is set up. Therefore, they often have taken part in the best opportunities given to them such as school cricket team captain or any other leadership in the school.

Finally, the personality of my target audience is that they are light hearted, serious, good sense of humour, polite, respectful, and hardworking and feel responsible. Most importantly they portray a positive roles model for every young teenager around them.

MARITAL STATUSSignificantly, my target audience is either single or they have got a relationship as a boyfriend and girlfriend but they are not married or divorced. The reason why my target audience is not married is because they too young for their age range focus on other important things not on marriage.

Even tough, this part about the marital status does not have a major impact on the production of my documentary but still it is important to categorise my target audience in a specific group so that they are easily identified as my target audience for my documentary.