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http://uktribes.com/

All the info you see in this slide share is from the website UK Tribes.In order to best establish our target audience I looked for the most frequent cinema going 'tribe' ( a tribe member is a teenager who fits a certain stereotype).

Stereotype

Stereotype

Stereotype

Stereotype

Stereotype

So from the charts you've just seen you can tell our main base of target audience is 'the aspirant main stream' and 'the leading edge'

These would be our main audience for the film, as these 'tribes' consume the most

cinema based media.

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