target for one year young parents in flanders
TRANSCRIPT
Target for one year young parents
in Flanders
Year deal 2015
Young parents!
Internet!Publishers!reaches!online!monthly:!• websites:! ! !135.000!• e:books: !!!!! !!!!!2.500!• social!media: !!!!!3.500!• e:mail: ! ! !!!!!9.000!Total!monthly:!! !150.000!!Profile:!• Women: ! ! !89%!(22:38!age)!• Men: ! ! ! !11%!(20:40!age)!• Higher!educated!
Online netw0rk Become!pregnant! Giving!birth!Prenancy!
Children!unOl!3!years!
mamaenmeer.be!
papaworden.be!
babyinfo.be!
vruchtbaarheids!calculator.be!
zwangerschaps!complicaOe.be!
babyplaza.be!
ikbenzwanger.be!!
babies.be!
geboorte!cadeau.be!
anOconcepOe:methoden.be!
vruchtbaarheids:testen.be! E:book:!40!weken!zwanger! E:book:!48!weken!
Target young parents
Perfect targeting: • Becoming pregnant • Pregnancy • Children until 3 years
Through zones on the websites, geboortecadeau.be and e-books.
Year!deal!2015!MINI!
MINI$per$
month$per$
quarter$ per$year$Display!adverOsing! 40.000! 120.000! 480.000! !€!!!!!!!!!4,00!! CPM! !€!!!!1.920,00!!Content!markeOng! 1! 4! !€!!!!!475,00!! /stuk! !€!!!!1.900,00!!Text!ad! 15.000! 45.000! 180.000! !€!!!!!!!!!5,00!! CPM! !€!!!!!!!900,00!!e:mails! 9.000! 18.000! !€!!!!!!!70,00!! CPM! !€!!!!1.260,00!!Facebook,!Google+! 1! 4! !€!!!!!175,00!! /stuk! !€!!!!!!!700,00!!Product!in!de!kijker! 0! !€!1.100,00!! /stuk! !€!!!!!!!!!!!!0,00!!!!AdverOsment!e:book! 0! !€!!!!650,00!! /stuk! !€!!!!!!!!!!!!0,00!!!!
!€!!!6.680,00!!Year!discount! :10%! !€!!!!!668,00:!
!€!!!6.012,00!!Per$month$ $€$$$$$$500,00$$
Year!deal!2015!MIDI!
MIDI$per$
month$per$
quarter$ per$year$Display!adverOsing! 110.000! 330.000!1.320.000! !€!!!!!!!!!!4,00!! CPM! !€!!!5.280,00!!Content!markeOng! 1! 4! !€!!!!!475,00!! /stuk! !€!!!1.900,00!!Text!ad! 50.000! 150.000! 600.000! !€!!!!!!!!!!5,00!! CPM! !€!!!3.000,00!!e:mails! 9.000! 18.000! !€!!!!!!!!70,00!! CPM! !€!!!1.260,00!!Facebook,!Google+! 2! 8! !€!!!!!175,00!! /stuk! !€!!!1.400,00!!Product!in!de!kijker! 1! !€!!1.100,00!! /stuk! !€!!!1.100,00!!AdverOsment!e:book! 0! !€!650,00!! /stuk! !€!!!!!!!!!!!0,00!!!!
!€!13.940,00!!Year!discount! :14%! !€!1.951,60:!
!€!11.988,40!!Per$month$ $€$$$$$$999,00$$
Year!deal!2015!MAXI!
MAXI$per$
month$per$
quarter$ per$year$Display!adverOsing! 200.000! 600.000! 2.400.000! !€!4,00!! CPM! !€!9.600,00!!Content!markeOng! 1! 4! !€!475,00!! /stuk! !€!1.900,00!!Text!ad! 75.000! 225.000! 900.000! !€!5,00!! CPM! !€!4.500,00!!e:mails! 9.000! 36.000! !€!70,00!! CPM! !€!2.520,00!!Facebook,!Google+! 3! 12! !€!175,00!! /stuk! !€!2.100,00!!Product!in!de!kijker! 1! !€!1.100,00!! /stuk! !€!1.100,00!!AdverOsment!e:book! 1! !€!650,00!! /stuk! !€!650,00!!
!€!22.370,00!!Year!discount! :19%! !€!4.250,30:!
!€!18.119,70!!Per$month$ $€$1.500,00$$
ExplanaOon!media!
• Display!adverOsing:!– IAB!UAP!banners!and!rich!media!possible!– 10%!Share!of!voice!– Frequency!cap:!4!per!session/day!
• Content!markeOng!– ArOcle!350:500!words!(unique!and!SEO!opOmised)!– max!3!outgoing!links!and!max!2!pictures!of!1!video!– Minimum!7!days!on!homepage!
• Text!ad!– On!mamaenmeer.be,!babyplaza.be!and!babies.be!– CTR:!0,5!–!0,9%.!– 10%!Share!of!voice!
ExplanaOon!media!
• E:mails!opt:in!database:!– Pregnant!women!(geboortecadeau.be)!– Young!mothers!with!children!less!than!3!years!(geboortecadeau.be)!– Pregnant!women!(e:book!’40!weken!zwanger’)!– Young!mothers!with!children!less!than!3!years!(e:book!’48!weken’)!– Mothers!who!downloaded!‘Ocker’!on!babyplaza.be!!– Subscribers!‘wedstrijden’!
• Facebook,!Google+!– Posts!on!Google+!en!Facebook!pages!(Mamaenmeer.be,!
Papaworden.be,!Babyplaza.be,!Babies.be)!!
ExplanaOon!media!
• Product!in!de!kijker!– PromoOonal!arOcle,!4!weeks!on!homepages!Mamaenmeer,!
Papaworden.be,!Babyplaza.be,!Babies.be!– Social!media!posts!– AddiOonal!landingpage!for!discount!or!informaOon!requests!
• AdverOsiment!in!e:book!– Full!page!adverOsment!with!max!3!outgoing!links!– Free!download!for!young!parents!– Yearly!3.000!downloads!
CondiOons!
• Order!before!December!31st,!2014!• Start!before!March!31st,!2015!for!12!following!months!• To!be!invoiced!monthly!• Excluding!21%!VAT!• Excluding!bureau!commission!• When!ordered!for!6!months,!year!discount!will!be!halved!• Planning!to!be!discussed!
Internet Publishers
Publisher$&$regie:$!Internet!Publishers!BVBA!
Jezusstraat!20!2000!Antwerpen!!Jan!Pons!e.!jan@internetpublishers.be!t.!+32!(0)!473!185757!w:!www.internetpublishers.be!