Star Image Presentation

Task 2

Name- White Noise, we felt as a group this would be the right band name as it’s a kind of dark and empty name to fit the genre and the potential music video idea.

Genre- The genre should fit into Brit / indie rock for the potential audience to appreciate the video, song and marketing.

Type of Act- The act will feature 4 or 5 members with the main focus being on the singer, originally we wanted to add more character to the rest of the band so we included a girl drummer but we then scrapped the idea as we felt it would take the attention away from the main singer.

Star Image- After discussing the kind of act and the people or band mates in it, we decided to go for an ordinary rock/indie band look with the strong connotations to show that the band is British, with the band mates wearing heavy parka coats etc. With the singer taking the star image.

Target Audience- The target audience will be setting out to fit mainly males aged 16-25.

Choice Of Track- The track will be ‘Like Eating Glass’. We all as a group liked this song and saw that a video had never be released as it wasn’t a single, but it was still a well known song with lots of dark emotions, feelings of loneliness and depression, so we felt like we could fit these in with the video.

•Youthfulness

•Rebellion

•Sexual magnetism

•An anti-authoritarian attitude

•Originality

•Creativity/talent

•Aggression/anger

•Conspicuous consumption, of sex, drugs and material goods

•Success against the odds

Psychographic profile of our target audience

•Experiencers

•Strivers

•Trendies

•Innovators

•Rebels

•Cowboys

Demographic profile of our target audience

•Festival and gig attendees

•Readers of hip new/niche/ indie mainstream music magazines such as NME (which is what we picked as the advertiser for the album)

•Listeners of radio 1, in particular Zane Lowe and XFM

•Fashionable people whom spend time and money on their appearance to express personality

•Arty people often students or people with careers in art, media music.

•Age16+ and of both male and female

•People that care about their subjects and have a large amounts of knowledge

The band strive to stay mysterious in order that too much isn't revealed about the star in order for fans to maintain interest, this can be shown through a slight lack in emotions, being either to positive or to negative.

‘‘Dependent upon a range of subsidiary

media, magazines, TV, radio, the internet in order to construct an image for themselves which can be marketed to their target audiences.

(Top) shows the rough designs of the front and back album cover.

(Left) main inspiration for front cover. The Strokes debut album. We chose this as our inspiration they fit most of the groups that we would fit our band into

Through the album covers it gives the band an image that the purchaser thinks about when listening to the music, in this case we wanted to keep the design similar to the design of the music video, with the black and white, ‘torn’ look to give

the band more of a experienced look.

Name Of Record Label:

Wichita Recordings, Atlantic Records

Type Of Record Label:

Wichita Recordings is an independent Record Label started in London, England working with artist targeting the English Indie Rock market. Atlantic Records started in the 1940s works with American Main stream rock and English Indie, Hip hop, Rap.

Other Acts Signed To The Label:

Wichita Recordings: Bloc Party, The Cribs, Clap Your Hands Say Yeah, Bright Eyes, My Morning Jacket, Yeah Yeah Yeahs, Her Space Holiday, Los Campesinos.Atlantic Records: Kid Rock, The Notorious B.I.G., Craig David, The Streets, Wiley Gnarls Barkley