Copywriter: Raj Shakyawar

ACD: Sandip Vane

• Creating an extension of the ‘Networked Enterprise Institute’ that brings together leading global CIOs to reflect on and discuss pressing global business issues and their challenges in a peer group forum.

Vision

• Foster relationships with targeted CIOs

• Gain insight into their challenges and roadmaps for FY’ 15

• Lay foundation for deeper account engagement throughout the year

• Position Tata Communications’ as a relevant partner

Objective

• What happens, though, when, either by choice or by circumstance, we need to come up with new solutions?

• What happens when we need to innovate?

• The problem is that we can get in a rut and start seeing the same problem and offering the same solution.

• It entails coming up with a new approach to an old problem.

The birth of innovation

Inspiration to Innovation!

Inspiration is a tightly wound spring, waiting for someone to release the innovative idea it has in-stored. Hence, innovation is just a matter of seeking that inspiration, sometimes from the most unusual sources and the most unlikely places. It is this inspiration that acquaints you with needs and insights; makes you explore, learn, pursue, risk and act beyond beliefs in order to bring your ideas to life. It opens numerous ways to achieve what once looked like a distant possibility.

So, explore more, learn new and stay inspired to keep innovating.

Stay inspired. Keep innovating.

Teaser e-mailerThe teaser e-mailer was the first piece of communication send to the leaders. It carried the inspirational story of how the ball-point pen was invented by Mr. László Bíró during the time when the only option was an ink pen, which would eventually leave the paper smudged and unreadable.

Invite e-mailerThe second communication sent to the leaders was the Invite e-mailer. It carried forward the theme ‘innovation & creation’ with design elements like crumpled paper and bulbs. This was an interactive e-mailer, where the leaders could click on a tab and assure their presence for the Leaders’ Meet.

DM-AppleThe next communication collateral sent to the leaders was an apple shaped DM which comprised of multiple ‘notes’ that made up the body of the apple and a leaf that carried the message of ‘STAY INSPIRED’.

Flipbook / FolderThe fourth communication sent to the leaders was the flipbook and the folder. In the flipbook, the leaders witnessed the evolution of ideas and technology unfold right in front of their eyes. The folder had the logo of a shining bulb – the universal symbol of ideas.

Reminder e-mailerA total of three reminder e-mailers were sent out to the leaders. All three e-mailers captured the beauty of the venue –The Lalit Grand Palace, Srinagar, which would eventually play host to the Leader’s Meet.

MicrositeMRM//McCann created a microsite that encapsulated their entire journey.

From enchanting Kashmiri music to a photography workshop, every experience was memorable. The attendees also took a swing at a game of golf and took to the green turf, with the natural beauty of Kashmir serving as the perfect backdrop for the players as they enjoyed every moment on the field.

Ambient CommunicationInspiration can be found in every corner of the world. This message was carried forward in the room branding. Inspiring innovation stories of various in-room objects like the hanger, TV remote and the toothbrush were placed in the hotel rooms.

Give away: ShikaraThe give-away was a Shikara – a memento to remember the time they spent in that beautiful land. The Shikara is a type of wooden boat especially found in the lakes of Srinagar.

To make the entire experience truly memorable a personalised photo book was presented to each leader to highlight their personal voyage throughout the event.