Whether you’re a Media House or an Enterprise:

• Your content is the most valuable thing your business possesses. However there is little point in creating content if it cannot flow freely

• Its value is only realized when it can be delivered to any user, on any device, in any location, whilst providing a superior experience

• Tata Communications’ CDN allows your content to flow around the globe at light speed as if it were liquid

Enterprise 2.0

• VIDEO IS MANDATORY • WEBSITE IS A GATEWAY TO YOUR BRAND • BYOD IS NOW THE NORM

Media 2.0

• Any Content, Any Device, Any Location • Instant Gratification • Actionable Analytics

1. Revenue Maximization through: a. Better User Experience b. Greater Stickiness c. Decreased Abandonment

2. Cost Minimization through a. More efficient infrastructure b. Greater Scalability c. Improved Origin Server offload

•Any content•To any device•Over any connection•In any location•No matter how much your traffic spikes

Broadcasters

E-Commerce

Gaming

IT/ITES New media

Social media

Ant-Virus

BFSI

Education

Ad networks

Manufacturing

Retail

Business Intelligence & Analytics

StreamingOnline

Video PlatformElectronic

Software Delivery

Whole Site Acceleration

Content SecurityMulti-Screen

Delivery

Flexible Cloud Storage Tata, Customer or

Cloud based

24x7x365Support

Product USP’s

Product Stack

Coverage & Performance

• Engage with your audience with HD streaming experience, over any device, anywhere in the world

• Our Global Streaming Platform ensures highest quality of streaming experience for your users, over any device, any where in the world

• Ride the wave of online video and mobile which is changing the way individuals entertain, learn and work

• Manage your entire media workflow including content acquisition, transformation, metadata management, publishing, distribution, monetization and analytics with a single cloud based online video platform

• Grow your business with fast and successful delivery of your Electronic Software, Online Ads and Games in this Internet–of–Things world

• Our Electronic Software Delivery platform ensures that your software files are delivered quickly, accurately and successfully

• Grow Revenue and Audience with “best website experience” delivered to your end users

• Our Wholesite acceleration suite of services ensures best website experience being delivered to your end users, helping you monetize and enhance your reach

•One size doesn’t fit all. Target the right audience with right content by leveraging Big Data and Actionable Analytics

•We leverage Big Data to provide you with

Actionable Business Intelligence to help you target the right audience with right content

Results based on HTTP response across all the ISP’s as measured by Cedexis from 15 th Jan’14 to 31st Jan’14; CDN’s tested : Akamai, Level3, Limelight, Edgecast, CDNetworks, Cloudfront, Highwinds, Internap

#2#2

#1

#1

#2

#2

#1#2 United States

Germany

France

UK

Taiwan

Hong Kong

Japan

#2 Mexico

Tier 1 service provider with a global CDN

Hybrid integration of best-in-class blocks

Beyond CDN

• CDN deployed over Tier 1 IP network leveraging Reach into over 200 countries and peering with leading ISP’s across the globe, resulting into Highest Quality of End user experience

• Highly optimized CDN platform for most scalable, reliable and fast delivery

• Most optimized caching platform to ensure maximum origin off load

• Streaming platform architected ground up for highly scalable HD streaming, any device, any where

• Complete suite of Media Services for broadcasters and content owners

• Complete suite of Network and Managed services for Enterprises

• For three seasons in a row, Tata Communications has provided the exclusive connectivity backbone, content delivery, security, managed services and service delivery to all 19 Formula 1® race locations

• Tata Communications network allows vital, real-time content to travel quickly and reliably at every track around the world

• Fan experience is enhanced across multitude of network bandwidths and rich media devices for over 107 million unique users

• Delivering mobile ads to audiences in emerging markets

• Performance and reliability the key requirement

• Needed to scale delivery without capex investment

• In 18 months, traffic increased 10x

• Led to higher revenues on lower opex cost model

• Downlink, encode and live streaming of all television channels with end to end management

• Hundreds of thousands of concurrent live viewers

• Tens of millions of viewers in a day 60% outside India

• Is key that it is possible to deliver content to any device, anywhere

• Kwanko is a leading, multi-platform online advertising company in Europe

• Together with their 170,000 affiliates, NetAffiliation has broadcast more than 1,700 programs for prestigious customers

• To expand outside of Europe it had to look to a third party to provide CDN services

• Tata Communications CDN was the perfect fit as it was able to provide 100% availability and speed of delivery across the globe

• The company is now able to run more than 2,000 adverts per second

Again WHY Tata Communications?

$100.09 BILLIONANNUAL REVENUE

~ 60%NON-INDIA

OVER 140YEARS IN OPERATION

ON FORBES’ LIST OF WORLD’S 20 MOST REPUTED COMPANIESONLY INDIAN ENTITY

#45WORLDWIDE BRAND(SOURCE: BRAND FINANCE 2012)

450,000EMPLOYEES WORLDWIDE

#11MOST REPUTED COMPANY(SOURCE: REPUTITION INSTITUTE 2009)

UKGROUP’S LARGEST MARKETOUTSIDE INDIA

OVER 100OPERATING COMPANIES IN 7SECTORS ACROSS 6 CONTINENTS

Market-leading capability54 country reach

Near-unlimited scalability

IPv6 + 6 CoS worldwide217 PoPs in 48 countries

IPSec reach to 197 countries

Sub-sea fibre network

220,000km own fibre (#1)World’s only global ring

20Tb/s lit capacity~ 80 cable systems

1.2 million international circuits

Public IPPrivate

IP Next-GenEthernet

CDNWholesalevoice

World #5 IP network3,600 Pb carried monthly

IPv6 since 1999

42 datacentres20 countriesOver 1 million sq ft

Enterprisevoice

IPX+Business video Datacenter

interconnect

Datacentres

Content Delivery Network

INGEST

DOWNLINKTELEPORT

BROADCASTER

LIVE EVENT

SWITCHINGCENTRE

TV

INTERNET

MOBILE

VOD

MANAGE DISTRIBUTE MONETIZE

CONTENT FLOW

VIDEO CONNECT

SATELLITEBROADCASTING

CONTENT TRANSFORM

CONTENT VAULT

CONTENT SHARE

VIDEO CONNECT

SATELLITEBROADCASTING

CONTENT FLOW

INTERGRATIONWITH THIRD PARTY

MONETIZATIONAS KALTURA

CDN

OVP

STADIUM ENTERPRISESTACK

CONNECTIVITY

HOSTING

SECURITY

DELIVERY

ANALYTICS

CONTENT PLAYOUT

• We serve billions of web objects daily to end users across all six continents over our Carrier Grade CDN

• You benefit from our scale, reach and elasticity of capacity with a 24/7 support available

• Allowing you to deliver content to any device, any format, over any connection, anywhere in the world

• You benefit from seamless integration with our Teleport Services for Content Acquisition, Video Connect, and our global fiber network to distribute LIVE HD content

ENTERPRISESTACK

MEDIASTACK

CONNECTIVITY

HOSTING

SECURITY

DELIVERY

ANALYTICS

CREATION

PURPOSING

DELIVERY

ANALYTICS

MONETIZATION

© 2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS andTATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm

http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms

Thank you

Contact: cdn.solution@tatacommunications.com