tatler asia - media kit 2018 · 2018. 2. 9. · 2008 / 2015 / 2016 asian digital media awards. best...
TRANSCRIPT
MEDIA KIT 2018
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Everything we do is set out to inspire our discerning audiences. We chronicle, experience, and celebrate the best in life.
INSPIRATIONWe awake people’s imaginations with unexpected stories
and through celebrating life at its most beautiful and extraordinary
ACCESSWe give our discerning audiences an intimate perspective
on the prestigious world of luxury living and connect them to the people within it
AUTHORITYWe enrich people’s lives through intimate stories about remarkable people, our experts’ opinion on refined living, and presenting trends as they happen
#WEAREHONGKONGTATLER
OUR BRAND PROMISE
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ONE BRAND – OMNI-CHANNEL APPROACH
700,000 TOTAL AUDIENCE REACH
Print Magazine
eNewsletter
TwitterWebsite
Digital Magazine
Events
Youtube
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AWARD-WINNING PLATFORMS
AUDIENCE CORE PROFILE
LEADING LIFESTYLE MEDIA BRAND
320,000Monthly Online Visitors
Source: Edipresse Media Hong Kong Reader Survey
Online
38.3 yrs old
42.3yrs old
Average Age
Online
Female58%Male 42%
Female53%Male 47%
Gender
Top Management
68%
Seniority
HK$133.1million
HNWI Personal Net Worth
Partnership/Small Family
15%Multi-household
37%Single-household
18%
Household Size
MARKETING MAGAZINELuxury Magazine of the Year
2010 - 2017
MARKETING MAGAZINELuxury Digital Media of the Year
2011 / 2012 / 2014 / 2015 / 2016 / 2017
The SOPA AWARDSEditorial Excellence
2010 / 2015 / 2016
ASIAN MEDIA AWARDSMagazine Design
2008 / 2015 / 2016
ASIAN DIGITAL MEDIA AWARDSBest Website
2011 / 2016
25,000Email
174,925Print Readership
Google Analytics Jan 2017 - Dec 2017
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“Tatler always has experts writing for them. Real
people.”
Asia Tatler Reader Survey
“Tatler remains to be the only magazine with elegance and a touch of
class.”
David LeeChairman of Lee Kum Kee
“You know that if it’s in Tatler, it’s the best.”
Asia Tatler Reader Survey
“Tatler gives me a very focused lifestyle snapshot of what is happening in
Hong Kong.”
Denise LoRegional Vice-President Christian
Dior Couture Asia-Pacific
CONTENT CREATOR
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THE 500 LIST The definitive guide to the movers and shakers in Hong Kong society
ASIA’S MOST WANTED The top 50 eligible ladies and gents from around the region
GEN. T LISTHong Kong’s 50 brightest connectors, creative visionaries, influential innovators and disruptive talents
ASIA’S TOP 50 TECH STARSThe tech scene’s top 50 rising players aged 40 and under
INFLUENCER NETWORK
ALAN LOHong Kong Powerhouse
KENT HOVenture Capitalist
WINSTON KOOWatch Collector
FEIPING CHANGFounder xoxoFei.com,
Fashion Icon, KOL
WILLIAM ZHOUArt Collector, Curator
& Cultural Critic
OLIVIA BUCKINGHAMFashion Stylist
P O W E R F U L R E A D E R S H I P
G U E S T E D I T O R S
CEO/Chairman18%
GM/Vice-President 18%
Department Head/Director 19%
Owner/Partner 13%
Professional (doctor, lawyer..) 12%
Others 20%
Occupation:
average round trips by air per year
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Frequent Travelers
own a second/third property or holiday home
41%
Multiple Property Owner
of Tatler readers own financial products and
investments* (Avg numbers of products/investments
owned: 3)
89%
LuxuryAssets
intend to make an investment purchase in
the next 12 month (Art or Antiques/Collectible Wine/
Property/Boat)
73%
Avid Investors
Watches & Jewellery
HK$ 4,6mil
Wine & Fine Dining
HK$ 1mil
Fashion & Beauty
HK$ 650K
Purveyors of Luxury Lifestyle
(Average annual)
*Shares and Hedge Funds, Private Equity, Insurances, Real Estate, Art Investment, Wine & SpiritsSource: Edipresse Media Hong Kong Reader Survey
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TATLER PLATFORMS
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CIRCULATION:
34,985CIRCULATION BREAKDOWN:16,435 Strategic Display Location7,000 Qualified VIPs6,000 Direct Subscriptions5,550 Copy Sales
DISTRIBUTION CHANNELS:21% VIP List18% Direct Subscriptions13% Retail Outlets25% 5-Star Hotels13% Airlines, Private Jets, Airport Lounges6% Clubhouses2% Luxury Services Apartments1% Banks, Health & Fitness, Spa & Beauty Salon1% Others* 1%
GENDER: 53% Female, 47% Male
AGE:Average age: 42.35% Under 25 23% 25 – 34 21% 35 – 44 32% 45 – 54 19% 55 or above
ANNUAL PERSONAL AVG INCOME:
HK$2.5 millionANNUAL HOUSEHOLD AVG INCOME:
HK$3.2 millionREADERHIP LOYALTY: 6yrs Avg
READERSHIP:5 avg number of times an issue is picked up1.2 hrs avg time each issue is read
AD AFFINITY: 90% of readers pay attention to the ads45% confirm they find the ads affecting their brand choice
TATLER PLATFORMS
174,925MONTHLY READERSHIP
*Others include: restaurants and cafés Source: Edipresse Media Hong Kong Reader Survey
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TATLER PLATFORMS
T H E M AT I C S U P P L E M E N T S
MARCH APRILMARCH(Inbound)
MAY JUNE JUNE
SEPTEMBER NOVEMBEROCTOBER NOVEMBER DECEMBER
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The quintessential guide for high-society brides, Hong Kong Tatler Weddings showcases the region’s most spectacular weddings, dress designers, banquet venues and much more.
The who’s-who guide to Hong Kong, Society reveals the 500 most influential individuals in the city, as well as lists of last year’s best parties and essential dates for the year ahead.
Hong Kong Tatler Homes takes readers inside the world’s most beautiful abodes, showcasing outstanding architecture, inspirational articles about luxury interior design and the latest real estate information.
T.Dining shines light on all that is tasteful in the food and drink scene. Relaunched in 2017, the magazine serves up an all encompassing guide dedicated to sharing insights and reviews from Hong Kong’s most trusted palates.
TATLER PLATFORMS
APRIL/AUGUST/DECEMBER JUNE/DECEMBER DECEMBER DECEMBER
BRAND EXTENSIONS
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TATLER PLATFORMS
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TATLER PLATFORMS
Google Analytics Jan 2017 - Dec 2017Source: Edipresse Media Hong Kong Reader Survey
GENDER
58% Female
42% Male
MEDIAN ANNUAL
INCOME (HKD)
1,000,000+
NEW VS RETURNING VISITORS
65% New
35% Returning
MOBILE VS DESKTOP
42% Desktop
58% Mobile (incl tablet)
AUDIENCE PROFILE
38.3 Average age
38% 25-34
26% 35-44
15% 45-54
10% 18-24
7% 55-64
4% 65+
MONTHLY VISITORS
320,000MONTHLY PAGE VIEWS
2 Million NEWSLETTER DATABASE
25,000
SEARCH TRAFFIC SOURCE
46% Organic Search
18% Direct
17% Others
13% Social
6% Referral
ONLINE
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TATLER PLATFORMS
45,800 HONG KONG TATLER
17,350 T DINING
35,000 HONG KONG TATLER
3,395 HONG KONG TATLER DINING
9,000 HONG KONG TATLER
5,355 T DINING
YOUTUBE
4,035 HONG KONG TATLER
3,665 HONG KONG TATLER DINING
Daily updates on the world of luxury lifestyle via our social media platforms
Last updated on January 2018
SOCIAL MEDIA
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TATLER PLATFORMS
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TATLER BALL SEPTEMBER 2018 The Tatler Ball has always been one of the most anticipated annual events on the social calendar. Being invited to the event is the ultimate affirmation of one’s social status. The Tatler Ball is a tradition in Hong Kong, as well as in China, Taiwan, Singapore, Malaysia, Thailand, Indonesia and the Philippines.
GENERATION T MAY 2018Generation T celebrates Hong Kong’s brightest talents with its dynamic platform to connect the city’s upcoming entrepreneurs and business leaders. The event marks the annual launch of the Generation T list, which features Hong Kong’s 50 most promising game changers.
T.DINING BEST RESTAURANTS AWARDS NOVEMBER 2018The annual T.Dining Best Restaurants Awards ceremony is a culinary event that unveils the new year’s guide. Relaunched in 2017, T.Dining pays tribute to the city’s most premier chefs, restaurateurs and industry experts through insights and reviews from Hong Kong’s most trusted palates.
TATLER PLATFORMS
FLAGSHIP ANNUAL EVENTS
EVENTS
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ENGAGE WITH OUR AUDIENCE
TATLER PLATFORMS
EVENT PARTNERSHIPSWe support corporate social responsibility initiatives, fairs and conferences, sporting events, food & wine shows, fashion showcases and product launches.
EX.- Grand Prix d’Horlogerie de Genève- Hong Kong Ballet Ball- Longines Masters- Art Basel
CONCEPTUAL MARKETING EVENTSWe team up with clients to organise concept-driven and tailor-made events and campaigns that reach out to our VIPs in unique and memorable ways.
EX.- Perrier Jouët 200th Anniversary Dinner- The Opteres Grand Art Unveil- Chivas Regal Legends Dinner
CROSS-MARKETING PARTNERSHIPSWe join forces with existing partners to bring unique reader engagement opportunities to our audience.
EX.- Landmark- The Luxe Nomad- Hong Kong Ballet- British Academy of Film and Television Arts- Leica
EVENTS
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GENERATION T
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GENERATION T
Generation T is a platform that provides professional and intellectual enrichment on entrepreneurship, innovation, creativity and social impact through exclusive events, amazing experiences and highly curated content.
The Generation T List is an annual unveiling of 50 innovative and inspiring Hong Kong talents under 40 years old showing potential to become leaders of tomorrow.
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Generation T has a presence in each of Asia Tatler’s eight markets. The annual lists combine to make up a collection of 450 of Asia’s brightest individuals.
Our content on hongkongtatler.com is focused on the Generation T listers,
telling their stories to both inform and inspire our audience of successful entrepreneurs, professionals and creatives.
The Generation T List is published as an annual supplement and distributed within the June issue of Hong Kong Tatler, which also features Generation T listers on the magazine’s cover.
CONTENT
GENERATION T
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EXPERIENCES & COLLABORATIONS
We connect brands with the Generation T community through sponsorship activation, event collaborations, content partnerships and promotional content. Our team can also work with you on specially curated projects.
The Generation T List is unveiled at an exclusive, invitation-only event in May 2018.
GENERATION T
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From the printed word to the moving image, we take an integrated, omni-channel approach to content creation. Our award-winning teams are ready to produce great content for your brand.
PRINT VIDEO &PHOTOGRAPHY
SEO(WEBSITE)
EMAIL(EDM)
MOBILE (SMARTPHONE,
TABLET)
SOCIAL(FB, IG, TW, YOUTUBE,
WEIBO & WECHAT)
BRAND
OBJECTIVES
CONTENT
STRATEGY
CREATION
CONTENT STUDIO
BRANDS WE WORK WITH
TAIKOO PLACE
SANDSRESORT
DFS GALLERIA
MARINA BAYSANDS
INTERNATIONAL CULINARY INSTITUTE
WYNN PALACECOTAI
LANDMARK
ONE CENTRALMACAU
LOUIS VUITTON
CHOSEN
AUDI
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ADVERTISING
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GUARANTEED POSITIONS Depending on availability of space and subject to the following surcharges: - Fixed position: 20% loading - Page facing editorial: 15% loading.
NON-STANDARD ADVERTISING Rates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.
BOOKING DEADLINE Six weeks preceding the month of publication.
CLOSING DEADLINE For non-prime position, closing date for all material is the first day of the month preceding the month of publication.
CANCELLATION No cancellation accepted after 6 weeks preceding the month of publication. Bookings for fixed and prime position advertisements are non-cancellable.
For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected])
TYPES
STANDARD ADVERTISINGFull Page (ROP)Double Page Spread (ROP)
SPECIAL INSERTIONOutside BackInside BackIFC Spread1st DPS2nd DPS3rd DPS4th DPSAd facing Around Asia 1st Ad facing TOC2nd Ad facing TOC3rd Ad facing TOCMastheadEditor’s Note
NO./PAGES
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1122222111111
RATES (HK$)
100,700201,400
158,800120,600263,300252,200242,000231,900221,900120,600 116,300113,800108,800105,600105,600
6X
96,750193,500
152,440115,860252,795242,095242,095222,650213,045115,860 111,700109,300104,500101,445101,445
12X
90,745181,380
142,940108,650236,960226,910217,745208,790199,725108,650 104,720102,53597,95095,11095,110
MAGAZINE SIZE MEASUREMENT IN MM (W X H)
SIZEFull PageDouble Page SpreadFront Cover Reverse Gatefold
TRIM228 x 305456 x 305456* x 305
BLEED**234 x 311462 x 311 458* x 311
TYPE AREA208 x 285208 x 285 each page 206 x 285 each page
*226(L) +226(L) **BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE
ADVERTISING
PRINT RATE CARD
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AD TYPES HOMEPAGE + RUN-OF-SITE (EXCLUDE SPONSORED SECTIONS)
DESKTOPCarousel Banner: Large (1280x520) Small (1280x120) Interscroller (1600x1200)Leaderboard (970x90) Billboard (1056x350) Responsive Pop-up (1056x350)Slider Banner (970x600)Floating Banner (970x90)
MOBILEInterscroller (640x1024) LREC (300x250) Leaderboard (320x50)Responsive Pop-up (300x250) Takeover Banner (640x1024)
EMAIL MARKETINGEndorsed eDM (Full Database - 25,000)Endorsed eDM (Half Database - 12,500)eNewsletter Banner (Full Database - 25,000)
CPM $1,500CPM $1,500CPM $600CPM $800CPM $1,000CPM $800CPM $800
CPM $1,500CPM $600CPM $600CPM $1000CPM $1500
ONE-OFF $45,000 $25,000 $20,000
ADVERTISING
DIGITAL RATE CARD
For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected])
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AD TYPES HOMEPAGE + RUN-OF-SITE (EXCLUDE SPONSORED SECTIONS)
CUSTOMISED CONTENT PACKAGES
Native Package The native package is an advertorial feature whereby the client submits their press release, but our editorial team maintains total creative control, keeping in the voice of the brand* Include 1 day Homepage Carousel Exposure* Editorial lead article
Tatler Focus PackageThe Tatler Focus package is an advertorial feature whereby the client submits their press release and shares creative control with our editorial team* Include 2 days Homepage Carousel Exposure* Include 1 Facebook Post* Include 1 eNewsletter Feature* Include 2 rounds of client amendments, plus final proof read
ONE-OFF
$30,000
$45,000
ADVERTISING
DIGITAL RATE CARD
For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected])
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AD TYPES HOMEPAGE + RUN-OF-SITE (EXCLUDE SPONSORED SECTIONS)
CUSTOMISED CONTENT PACKAGES
Brand Story Package Hong Kong Tatler will come up with a tailored write-up based on materials provided by the client and editor’s research. Brand stories can focus on the company’s history/heritage, or can also discuss a particular collection, a project, or a collaboration. These features are to be written in editorial form and are not overly commercial. * Include 2 days Homepage Carousel Exposure* Include 1 Facebook Post* Include 1 eNewsletter Feature* Include 2 rounds of client amendmens, plus final proof read
Video Advertorial PackageThe video advertorial package is a bespoke video solution for the client’s brief* Include basic video shoot and editing* Include 2 days Homepage Carousel Exposure* Include 1 Facebook Post* Include 1 eNewsletter Feature
ONE-OFF
$60,000
$60,000 upwards
ADVERTISING
DIGITAL RATE CARD
For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected])
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YVONNE YIPAdvertising Director
T: 2859-4368 E: [email protected]
MADELINE WHITEClient Partnership Director
T: 2859-4330 E: [email protected]
FIONA LINSales Manager
T: 2859-4379 E: [email protected]
TERESA LAMAssociate Sales Director
T: 2859-4432 E: [email protected]
MICHELLE LEESenior Sales Manager
T: 2859-4360 E: [email protected]
ANDY CHENGBusiness Director, Food & Wine
T: 2859-4386 E: [email protected]
For Hong Kong advertising enquiries, please contact:
Edipresse Media Hong Kong Limited 6/F Guardian House, 32 Oi Kwan Road, Wanchai, Hong Kong
T: +852 2547 7117 F: +852 2858 2671 E: [email protected] www.edipressemedia.com
CONTACT US
For international advertising enquiries, please contact:
EDMOND CHEUK International Sales Director
T: + 852 2859 4458 E: [email protected]
OCEANA OUGeneral Manager
T: + 852 2859 4398 E: [email protected]