TAVOLA CALDA

fine Sicilian food

conceptORIGINATED FROM SICILY,

“TAVOLA CALDA” IS A WAY OF LIVING, A BLEND OF TRADITIONAL AND MODERN CONCEPTS OF FAST FOOD IDEAS

QUALITY: using always the finest ingredients, maintaining very high standard of quality

QUICK : no chef, no baker, simply heat in the oven the pre-cooked fine frozen productVery easy procedures to prepare and serve.

TRADITIONAL: keeping the old traditional Sicilian recipes without compromising on the quality

LIGHT AND HEALTHY: it has always been the most attractive alternative to conventional “fast food”,lighter, healthier and simpler.

AFFORDABLE : anyone can buy it, as it is very affordable compared to modern mainstream fast food products.

services

Cafe’ barwelcoming atmosphere, bright, comfortable, trendy

storefunctional, easy accessible, good selection of products

Wholesalepromotion and supply of product ranges to

bars, restaurants, supermarkets, distributors

Catering preparation of products for catering services and parties

Exportpromotion and sale of selected range of products abroad

cafe’ bar

Location: possibly in the proximity of 0limpics area situated in a prime location, easy accessible, with busy passing by trade

INTERIOR:trendy, clean cut look, practical, Simple, spacious

Menu:Traditional, modern, fast, easy to prepare, compact, healthy, simple

Staff:Friendly, clean, uniformed, well presented, Italian speaking (if possible)

locationThe focus of the London 2012 Games will be the Olympic Park in east London, which will house the new sport venues.

The Olympic Park is located in the Lower Lea Valley an area of great untapped potential.

After the Games the area will be transformed into the largest urban park created in Europe For 150 years.

Its expected to have around 7,000 direct contracts which, together with our suppliers, will form supply chains of around 75,000 opportunities.

They range from construction, engineering and manufacturing to creative, merchandising and retail.

“LONdON 2012” wiLL directly buy and manage a comparatively small number of contracts with tier one suppliers or contractors.

Most of the opportunities for small and medium-sized enterprises (SMEs) are likely to come from further down the supply chains.

interior & staff

The Interior will be trendy, clean cut look, practical, Simple and spacious.

There will be icons and pictures of classic movies and landscapesReminding of Sicily.

Our LOgO “triNacria” Will be visible and noticeable everywhere.

Our Friendly members of staff will be wearing uniforms-like clothes, will have to be clean looking, well presented.

Italian speaking (if possible), to maintain that atmosphere of Italian authenticity.

menuOur menu will maintain the typical recipes of Sicilian

“tavOLa caLda”

It will be compact, easy to prepare and simple to serve,and it will offer A much healthier option to the conventional

fast food

an unique blend of tradition and modern fast food concepts, without compromising on quality.

It will have two main type of food : “MaestrO gOurMet” aNd “cOsta bONNèe”

menu“MaestrO gOurMet”

includes typical Sicilian recipes like pizza, sfoglia, arancini al riso, cartocciate, cipolline, calzoni,

pizzette, supplì. all products can be tried at any time of the day for

a practical meal or as a quick snack.

menu“ cOsta bONNèe”

Consists in a broad variety of typical Sicilian sweet:.cakes, tiraMisu’, biscuits, cOOkies aNd the wOrLd wide kNOwN

cannolo siciliano.

store

withiN the cafe’ bar PreMises there wiLL be a cOrNerWith all our products on display.

Customers will be able to take away some of the products they have already tried inside.

The selection will be not to vast, essential andComprehensive and all the products available

wiLL be the saMe used fOr the cafe’ bar MeNu, for wholesale and for export

maximising the purchasing costs.

There will be direct liaising with producers from Sicily bypassing agents and distributors.

wholesale

All our products will be available for wholesale.

The target will be other cafe shops, bars, restaurantsHotels and distributor from all over the u.k.

The selection will beComprehensive and directly imported from Sicily

We will make sure exclusivity agreementsWith suppliers will be in place.

A storage area will be essential, and delivery Transportation will be required

“vesPa” fOr sMaLL LOcaL deLiveriesand a van for bigger orders

cateringa catering service will be available

Ideal for parties, gatherings, schools, nurseriesHospitals, army barracks, petrol stations

Or simply as home delivery (minimum charges will apply)

An online menu will be shown on our website andOn flier given out

Bookings and planning will be required anddeLiveries wiLL be Made by Our “vesPa” Or vaN

exportAll our products will be available to be soldAbroad with an export service always in place, Broadening the sales opportunities.

We will be targeting those countries With an established fast food culture Yet offering Sicilian authenticity, quality products and Healthy food.

The product range will be available onlineAnd using the suppliers presentations, Information and catalogues.

No need for major purchasing or storage of products Within the u.k. As can be operated on a agency basis:Customer orders...producer send over...we cash in commissions!

Website and marketing

A Website will be a powerful toolIn order to obtain maximum exposure, as well as toMaintain a very high standard of professionalism.

It will contain company information, services, location

Our menu and products available.

A well planned marketing strategyWill be put in place, targeting efficiently,

Methodically and continuously.

Final conclusionsTavola calda is a modern and traditional

Concept.

It will not be confined to just providing food fromBehind the counter, but will embrace all the answers

That a contemporary business must have In order to stand from the already saturated markets.

The dynamic of the business will allow toGenerate income from all different angles of the company,So if one part of it does not take off as good as originally

Planned we could always concentrate onOther aspects that might be readier.

Modern, dynamic yet traditional.if works as planned can be even expanded and franchised