taxiforsure_media release_15 jan, 2015

2
Media Release Need an auto? Book now with TaxiForSure! Book your auto with a swipe on your mobile Bangalore, January 16, 2015: TaxiForSure, the fastest growing taxi aggregator in India, launched auto rickshaw services in Bangalore, today. With a click on the TaxiForSure mobile app, customers can book an auto whenever they need one. With the new addition, TaxiForSure is set to enhance customer experience while auto booking and commute, by implementing all the best practices gained in their taxi booking offering. The auto service was launched by Raghunandan G, Co-founder & CEO and Aprameya R, Co- founder & Director, TaxiForSure. Arvind Singhal, Chief Operating Officer, TaxiForSure, was also present at the launch. The auto service is available through the mobile website and app, which allows customers to book an auto in a few simple and easy steps. Customers have to open the app, click on the auto icon, followed by „Pick Now‟. The auto will be at their doorstep within no time. Speaking at the launch, Raghunandan G, Co-founder and CEO, TaxiForSure, said, TaxiForSure was founded with the vision of solving transportation problems faced by commuters in India. Towards this we have launched several unique solutions, and the auto launch is in line with this strategy. We will leverage our technology prowess, operational excellence, and focus on customer delight, to ensure Indian customers will always have a safe, convenient, and economical commute solution. Further, we are also happy to empower the existing auto drivers to enter the aggregation ecosystem with a simple app, and work towards elevating their existing lifestyle.” TaxiForSure launched the auto service in association with Three Wheels United, a Bangalore- based social enterprise that works closely with auto drivers and their families, whichworks towards financial inclusion and development of auto drivers. Now TaxiForSure and Three Wheels United will collaborate to achieve the mission of increasing driver earnings, lowering running costs, and easing driver concerns about getting consistent business. In the first phase, the TaxiForSure will launch 500 autos and soon increase the fleet to over 1,000 autos in Bangalore. Customers need to pay a nominal convenience fee of only INR 10, in addition to the auto fare, to enjoy a hassle-free auto ride. Unique features of the auto service For Drivers: For the convenience of auto drivers, the app will be multilingual, supporting English, Hindi, and Kannada. This will enable the drivers to read the complete address in his preferred language and by using map-based navigation reach the customer point. For Customers: TaxiForSure will launch a detailed driver rating and feedback system, which will allow users to give a 5-star rating to a driver, and share their feedback on the service. TaxiForSure commits to working with the best drivers and will use this data to develop all drivers into 5-star drivers.

Upload: kanika-kalra

Post on 18-Aug-2015

14 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: TaxiForSure_Media Release_15 Jan, 2015

Media Release Need an auto? Book now with TaxiForSure!

Book your auto with a swipe on your mobile Bangalore, January 16, 2015: TaxiForSure, the fastest growing taxi aggregator in India,

launched auto rickshaw services in Bangalore, today. With a click on the TaxiForSure mobile app, customers can book an auto whenever they need one. With the new addition, TaxiForSure is set to enhance customer experience while auto booking and commute, by implementing all the best practices gained in their taxi booking offering. The auto service was launched by Raghunandan G, Co-founder & CEO and Aprameya R, Co-founder & Director, TaxiForSure. Arvind Singhal, Chief Operating Officer, TaxiForSure, was also present at the launch. The auto service is available through the mobile website and app, which allows customers to book an auto in a few simple and easy steps. Customers have to open the app, click on the auto icon, followed by „Pick Now‟. The auto will be at their doorstep within no time. Speaking at the launch, Raghunandan G, Co-founder and CEO, TaxiForSure, said, “TaxiForSure was founded with the vision of solving transportation problems faced by commuters in India. Towards this we have launched several unique solutions, and the auto launch is in line with this strategy. We will leverage our technology prowess, operational excellence, and focus on customer delight, to ensure Indian customers will always have a safe, convenient, and economical commute solution. Further, we are also happy to empower the existing auto drivers to enter the aggregation ecosystem with a simple app, and work towards elevating their existing lifestyle.”

TaxiForSure launched the auto service in association with Three Wheels United, a Bangalore-based social enterprise that works closely with auto drivers and their families, whichworks towards financial inclusion and development of auto drivers. Now TaxiForSure and Three Wheels United will collaborate to achieve the mission of increasing driver earnings, lowering running costs, and easing driver concerns about getting consistent business. In the first phase, the TaxiForSure will launch 500 autos and soon increase the fleet to over 1,000 autos in Bangalore. Customers need to pay a nominal convenience fee of only INR 10, in addition to the auto fare, to enjoy a hassle-free auto ride.

Unique features of the auto service For Drivers: For the convenience of auto drivers, the app will be multilingual, supporting

English, Hindi, and Kannada. This will enable the drivers to read the complete address in his preferred language and by using map-based navigation reach the customer point. For Customers: TaxiForSure will launch a detailed driver rating and feedback system, which

will allow users to give a 5-star rating to a driver, and share their feedback on the service. TaxiForSure commits to working with the best drivers and will use this data to develop all drivers into 5-star drivers.

Page 2: TaxiForSure_Media Release_15 Jan, 2015

About TaxiForSure TaxiForSure started its operations in Bangalore in June 2011 with the vision to make commute convenient in India. A technology-based platform brings together existing vehicles and customers who need a ride. This strategic approach along with cutting-edge technology ensures that TaxiForSure customers get an accessible, safe, and economical ride for sure! TaxiForSure is the brainchild of IIM-A alumni AprameyaRadhakrishna and Raghunandan G. TaxiForSure enables customers with a seamless booking experience across mobile apps, website, and call centre. App users can book a ride using the app on Android, Firefox OS, iOS, and Windows phones in under 15 seconds. For more information visit www.taxiforsure.com. Download the mobile app from www.tfs.my/app.

About Three Wheels United Three Wheels United is a Bangalore-based for-profit social enterprise which aims to improve the quality of life for millions of auto-rickshaw drivers and their families. Three Wheels United focuses on the economic and social development of drivers. They build a network of trusted auto-rickshaw drivers through community-building partners, provide drivers with affordable loan schemes, create additional revenue streams, and encourage them to use clean technology by migrating them from 2-stroke to 4-stroke auto-rickshaws. These programs enable financial inclusion, create a positive environmental impact, and influence driver behaviour towards passengers.

Auto driver challenges and solutions offered by Three Wheels United There are 5 million auto rickshaw drivers in India. About 20 million lives are dependent on their incomes, which is a paltry $3 per driver per day. The driver has no access to banks, no savings, and no social security. Many drivers do not even own the auto rickshaw and, hence, remain in a cycle of exploitation from the auto rickshaw owners. As a result, many drivers are very rude and unprofessional to the commuters and, hence, perceived as a menace. Also, most of the drivers use 2-stroke auto-rickshaws which produce too much noise and air pollution. Three Wheels United aims to bring about a holistic change in this ecosystem – particularly in the lives of the drivers. The company is co-created with the auto rickshaw driver communities itself. They developed a three-pillar solution of financial services, additional income streams, and migration from 2-stroke to 4-stroke auto-rickshaws. This package is branded “Namma Auto”, which organises drivers into their owne community and brings this solution to them.