30 January 2019, 16:00 (GMT)

TaylorMade Golf Company Announces New2019 Golf Bag LineupNext Generation of Golf Bags are the Company’s most Technologically-Advanced, Feature-

Filled Models to Date

BASINGSTOKE, Hants. (January 30, 2019) – TaylorMade Golf is the industry leader in

product innovation and technology, which is no exception when it comes to golf

bags. TaylorMade announced today the release of its new 2019 golf bag line, which utilise the

company’s popular and proven FlexTech™ technology. Combining ultimate functionality with

aesthetically appealing design elements, the 2019 TaylorMade golf bag line utilises premium

materials with increased attention to detail in every aspect of creation, resulting in the

company’s most well-rounded, ergonomic golf bags to date.

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In 2019, the company has placed continued emphasis on the category that has realised

significant growth – nearly tripling its market share – in the last three years. This has been

accomplished by utilising extensive consumer research and an

overhauled development process to create golf bags with strength, durability and efficiency

from the ground up.

There are two primary features that highlight each of the new 2019 bags: the

company’s proven FlexTech base system & an all-new self-adjusting strap system that allows for

a stable, comfortable carry. The FlexTech base system is a multi-piece collapsible base that

allows for easy deployment with additional space that negates club crowding. The all-new self-

adjusting strap system allows golfers to have balanced bag without having to adjust

cumbersome straps. Without a back pad the straps are more effective when utilised as a single

or double configuration.

FlexTech and FlexTech Waterproof Stand Bags

Highlighting TaylorMade’s 2019 golf bag line are the FlexTech and FlexTech Waterproof golf

bags, featuring a unique construction that has each main side pockets built into the center of the

golf bag to create a single piece construction that allows for more storage without adding

weight.

The overall design was a result of market research that showed a significant percentage of

people who purchased the previous generation bag also use them in carts in addition to walking

during rounds. The bag was designed for more pocket space and features a cart strap

passthrough to allow easy access to the oversized apparel pocket through a unique single piece

construction.

In addition to the FlexTech Stand Bags, TaylorMade is also introducing the first generation of

the FlexTech Waterproof Stand Bag, designed to appeal to customers seeking protection from

the rain with the same performance features as the FlexTech bag. The FlexTech Waterproof

Stand Bags offers 5 waterproof welded pockets and an umbrella holder.

Further validating the bags at the highest level, TaylorMade Tour staffers Jon Rahm,

Beau Hossler & Chez Reavie, among others, will be carrying the FlexTech Stand Bags this week

at the Waste Management Phoenix Open in Scottsdale.

FlexTech Stand Bag:

Weighing only 2.4 kilograms, the FlexTech Stand Bags are each offered in 4 colourway options

and have been designed with the following features:

5-way organisational top

Water-resistant, seam-sealed valuables pocket with micro suede lining

Anti-split stand system

Full length dividers to eliminate club crowding

11 pockets

FlexTech colourways: titanium/blood orange, charcoal, blood orange/black, and

navy/red/white.

RRP £179/ € 249/ 1,849 DKK/ 279CHF/ 2,299 NOK/ 2,499 SEK

FlexTech Waterproof Stand Bag:

Weighing a light 2.1 kilograms, the FlexTech Waterproof Stand Bags is offered in 5 colorway

options and has been designed with the following features:

5-way organisational top

Waterproof welded pockets

Umbrella holder

Anti-split stand system

Full length dividers to eliminate club crowding

6 pockets plus 1 open pocket for drinks

Comfort back pads

5 Colourways: royal/white, navy/white/red, red/white, silver/red, grey/white

RRP: £229/ €289 / 2,199 DKK/ 329 CHF/ 2,699 NOK/ 2,899 SEK

FlexTech Images

FlexTech Waterproof Images

FlexTech Crossover Stand Bags Also new to TaylorMade’s 2019 golf bag line is the FlexTech Crossover Stand Bags.

The FlexTech Crossover bag was the company’s best-selling bag in 2018 and aligns with the 14-

way top market that has been trending upwards, due to many golfers’ desire to further protect

their clubs.

While technically a stand bag, designers straddled the line of a cart & stand bag when designing

the Crossover. The new design allows for a cart strap passthrough that makes loading the bag on

carts more efficient and more importantly gives the golfer access to the two oversized apparel

pockets on the side of the bag that are made possible by the unique design built into the center

ball pocket.

The bag features three larger front-facing pockets (including a cooler pocket with a drain port),

for easy access storage while strapped onto the cart.

Weighing only 2.7 kilograms, the FlexTech Crossover Stand Bags are offered in 3 colourways

and have been designed with the following features:

14-way top

10 pockets

Cart strap passthrough for easy access to all pockets

Large internal insulated cooler pocket

Easily accessible insulated water bottle pocket

Full-length dividers to eliminate club crowding

3 colourways: silver gray/blood orange, navy/white and black/blood orange

RRP £199/ € 269/ 1,999 DKK/ 299 CHF/ 2,499 NOK/ 2,699 SEK

FlexTech Crossover Images

FlexTech Lite TaylorMade’s FlexTech Lite is the lightest bag in the Flextech family made for the walker

looking for a quality carry bag built to last. The new version of the Flextech Lite is lighter, more

comfortable to carry and overall, a more functional design than the prior generation.

Weight was saved in this bag by moving to a single stay construction versus 3 or 4 stays

previously used. The main stay that runs along the spine of the bag was modified to ensure it is

durable while remaining lightweight.

A dedicated rangefinder pocket/capsule has also been integrated into the side accessory pocket

to allow for easy access to their rangefinder before taking the bag off their back. For the most

discerning golfer every element of the new FlexTech Lite is designed to provide ultimate

comfortable and usability during the hours of carry and miles walked.

Weighing a mere 2.1 kilograms, the FlexTech Lite Bag is available in 5 colourways, each

designed with the following features:

4-way organizational top

New no-zip rangefinder capsule

Micro-suede lined valuables pocket

Anti-split stand system

Full-length dividers to eliminate club crowding

8 pockets

Colourways: Silver/Blood Orange, Navy/White, Black/Blood Orange, Blood Orange, Kalea

RRP £159/ €229/ 1,699 DKK/ 249 CHF/ 2,099 NOK/ 2,249 SEK

FlexTech Lite Images

LiteTech 3.0 Stand Bag Rounding out the 2019 TaylorMade Golf bag line is TaylorMade’s newest and lightest bag in

the stand bag line – the LiteTech 3.0 Stand Bag.

Weighing in at just 1.2 kilograms, LiteTech 3.0 is TaylorMade’s introduction into the ultra-lite

category that provides the market a full sized, quality golf bag offering. LiteTech 3.0 utilises bag

body materials three times lighter than the FlexTech Lite and an ultra-lightweight and durable

stand system that features carbon fiber legs and light weight collapsible base system.

While maintaining a durable and high-strength construction, the LiteTech 3.0 Stand Bag offers

optimum club storage with a spacious 4-way top that has three grab handles. Not sacrificing

storage within the bag body for weight, the bag has six pockets that include a large apparel

pocket that can easily store a rain suit.

The LiteTech 3.0 features a self-adjusting strap system that is designed for a comfortable carry.

LiteTech 3.0 Features:

Ultra-lightweight design

5-way top

6 pockets

Full-length club dividers

Full-size side pockets

All-new self-adjusting strap system

3 colourways: Blue/Grey, Black/White, Grey/Lime

RRP: £169/ €239/ 1,749 DKK/ 259 CHF/ 2,199 NOK/ 2,349 SEK

LiteTech Images

For more information on TaylorMade’s full line of 2019 golf bags,

visit TaylorMadeGolf.com. For all other requests, including addition assets, please contact the

TaylorMade communications team.

James SmithPR & Communications Manager EMEAjames.smith@taylormadegolf.com+44 (0) 1256 408768

ABOUT TAYLORMADE GOLF

About TaylorMade Golf Company

Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golfequipment with industry-leading innovative products like M5/M6 metalwoods, M5/M6 irons and TP5/TP5X golfballs. TaylorMade is the #1 Driver in Golf and also a major force on the PGA TOUR with one of the strongestathlete portfolios in golf, that includes Dustin Johnson, Rory McIlroy, Jason Day, Jon Rahm, Rickie Fowler andTiger Woods.

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