tdc presentation · 2011. 9. 14. · tdc presentation september 14, 2011 central europe marion wolf...
TRANSCRIPT
TDC PRESENTATION
SEPTEMBER 14, 2011
CENTRAL EUROPEMarion Wolf
2011/12 SALES & MARKETING PLAN
SALES PROGRAMS – CONSUMER SHOWS
• GERMANY CMT Stuttgart F.re.e Munich ITB – Internationale Tourismus Börse Reisen Hamburg Touristik & Caravanning International Leipzig
• NETHERLANDS Vakantiebeurs Wereldcontact Reizen Travel Market
• HUNGARY POLAND CZECH REPUBLICUtazas Tour Salon Holiday World
Total Estimated Attendance: 752,000 Consumer Visitors
SALES PROGRAMS – TRADE SHOWS & EVENTS
• GERMANY
DRV Annual Convention ITB – Internationale Tourismus Börse Reisemesse.de VIP Tour Operator Business Development Events
• NETHERLANDS
Vakantiebeurs
• UNITED STATES
International Pow Wow
Total Estimated Attendance: 495,000 Trade Visitors
SALES PROGRAMS – TRAVEL AGENT TRAINING
• GERMANY
FTI North American Road Show FVW International’s “Fit for USA” eLearning Program German Sales Mission (Stuttgart, Düsseldorf, Frankfurt)
Travel Agent Roundtables (Braunschweig, Bremen, Hannover)
• SWITZERLAND
Visit USA Seminar
• AUSTRIA
Visit USA Seminar
Total Estimated Reach: 5,950 Retail Travel Agents
• BELGIUM
Visit USA Workshop
• NETHERLANDS
See America Workshop
SALES PROGRAMS – FAMILIARIZATION TOURS
• WILLY SCHARNOW FOUNDATION
October: 12 agents + escort
• DERTOUR
December: 18 agents + escorts
• FTI May: 16 agents + escorts
Total Agents to be Hosted: 46
MARKETING INITIATIVES
TOUR OPERATOR ACTIVITY
• GERMANY
America Unlimited Dertour FTI Meier’s Weltreisen
Neckermann Reisen Thomas Cook Reisen TravelZoo (Aggregator) TUI
• NETHERLANDS
ITG Jan Doets Kuoni OAD Reizen TUI
• SWITZERLAND
Flex Travel/TUI Suisse Hotelplan Suisse
(Including Skytours) Knecht Reisen Kuoni
Total Estimated Reach: 32.4 million Customers
MARKETING INITIATIVES - FTI• 2012 “HIGHLIGHT OF THE YEAR” CAMPAIGN
Targeting present and potential customers via several marketing platforms Catalog
– Prominent Placement Online
– Teasers, Landing Pages, Consumer eNews Blasts Retail Stores
– Window Displays, eNews Blasts Consumer Press
– Advertorials Agent Training
– North American Road Show Fam Trips
– 1 Agents, 1 Media
Total Estimated Reach: 9.6 million Consumers & 14,200 Retail Travel Agencies
MARKETING INITIATIVES - FTICatalog (Circ. 500,000)• Cover page depicting imagery
and custom HoY destination logo
Destination Intro Pages• With imagery, text content and
custom HoY destination logo
Box in FTI B2C eNews to 165,000 consumers
Homepage teaser linking to dedicated landing page3.5 million PVs, 440k UPVs/month
MARKETING INITIATIVES - FTIStorefront Window Display• In 1,000 agencies for four weeks
Press Coverage• Full page advertorialwith imagery, logo and text
MARKETING INITIATIVES
DERTOUR & WARNER BROS. PICTURES GERMANY
• DOLPHIN TALE MOVIE CAMPAIGN
Targeting present and potential customers via the retail trade
Fax Blasts announcing Movie Ticket Giveaway to 30,000 Agents
Online Communication
Info Packet Mass Mailing to 8,900 Agencies
Window Display Posters
Point-of-Sale Flyers
Sweepstakes Flyer
Total Estimated Reach: 5.3 million Consumers & 30,000 Retail Travel Agents
MARKETING INITIATIVES – DERTOUR & WBStorefront Window Poster• In 8,900 agencies for 4 wks
POS Flyer (Front) – Mock-Up• To 8,900 agencies• Imagery, text, logo
POS Flyer (Back) – Mock-Up• Up to 10 VSPC travel offers• And price point teasers
MARKETING INITIATIVES – DERTOUR & WB
Warner Bros. Movie Poster• In 8,900 agencies for 4 wks
Sample Sweepstakes Flyer (Front) • To 8,900 agencies• Imagery, logo and text
Sample Sweepstakes Flyer (Back) • Imagery • 9 sweepstakes questions
MARKETING INITIATIVES
NATIONWIDE CONSUMER SWEEPSTAKES
• IN CONJUNCTION WITH DOLPHIN TALE MOVIE LAUNCH
• 2 POINT-OF-SALE MAGAZINES
– BURGER KING’S KING MAGAZINE
Circulation 500,000 800 outlets nationwide 2.5 million UPVs/month
– SATURN’S PIRANHA MAGAZINE
Circulation 122,000 130 outlets nationwide 4.2 million UPVs/month
• TOUR OPERATOR CALL-TO-ACTION Plus sponsorship of flights
Total Estimated Reach: 7.3 million Consumers
DANKESCHÖN!Thank You for Listening
Q & A