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TEACHING BUSINESS ANALYTICS AND BIG DATA AT A BUSINESS SCHOOL: GOING BEYOND THE ANALYTICAL TOOLS AND TECHNIQUES
PROF. DR. PHILIPPE BAECKE
© Vlerick Business School
PROF. DR. PHILIPPE BAECKE
Professor of Business Analytics & Big Data� Prof. at Vlerick Business School� Affiliated Prof. at Ghent University� Visiting Prof. at UCD Smurfit School of Business (Dublin)� Visiting Prof. at Université de Namur
Research� Business Analytics & Big Data� (electronic) Customer Relationship Management� Digital Marketing� Spatial & network analysis
Ghent Campus, Office [email protected].: +3292109228
https://be.linkedin.com/in/philippebaecke
Prof. dr. Philippe Baecke
© Vlerick Business School
THE VALUE OF ANALYTICS
Google trends: Big Data
PhDEssays on Data Augmentation:
The Value of Additional Information
Hype?
Creating Business Value with Big Data
Strategic Data Driven Marketing
Prof. dr. Philippe Baecke
© Vlerick Business School
MIT study
LaValle S et al. (2011), Big Data, Analytics and the Path from Insights to Value, MIT Sloan Management Review, Vol. 52, no. 2, p21-31
Bain study
Wegener R. and Sinha V. (2013), The value of Big Data: How analytics differentiate winners, Bain & company
THE VALUE OF ANALYTICS
Prof. dr. Philippe Baecke
© Vlerick Business School
ADOPTION BARRIERS
CultureCulturePeoplePeople
Customer, privacy
Customer, privacy
Tools, systems,processes
Tools, systems,processes
Prof. dr. Philippe Baecke
© Vlerick Business School
ADOPTION BARRIERS
Adoption barriers:
Source: “Big Data Industry Insights“, September 2015, Gartner
CultureCulture
PeoplePeople
Customer/ PrivacyCustomer/ Privacy
Tools, systems,processes
Tools, systems,processes
Prof. dr. Philippe Baecke
© Vlerick Business School
ADOPTION BARRIERS
Tools, systems,processes
Tools, systems,processes
Prof. dr. Philippe Baecke
© Vlerick Business School
ADOPTION BARRIERS
Source: “Big Data Industry Insights“, September 2015, Gartner
Tools, systems,processes
Tools, systems,processes
Prof. dr. Philippe Baecke
© Vlerick Business School
ADOPTION BARRIERS
Customer/ PrivacyCustomer/ Privacy
Prof. dr. Philippe Baecke
© Vlerick Business School
ADOPTION BARRIERS
Customer/ PrivacyCustomer/ Privacy
Prof. dr. Philippe Baecke
© Vlerick Business School
ADOPTION BARRIERS
PrivacyPrivacy
Benefit
Risk
Prof. dr. Philippe Baecke
© Vlerick Business School
ADOPTION BARRIERS
PeoplePeople
Prof. dr. Philippe Baecke
© Vlerick Business School
ADOPTION BARRIERS
PeoplePeople
Prof. dr. Philippe Baecke
© Vlerick Business School
ADOPTION BARRIERS
Data-analist is the profession of the future
http://www.vacature.com/carriere/orienteren/beroep/Data-scientist-het-beroep-van-de-toekomst
PeoplePeople
Prof. dr. Philippe Baecke
© Vlerick Business School
ADOPTION BARRIERS
PeoplePeople
Prof. dr. Philippe Baecke
© Vlerick Business School
ADOPTION BARRIERS
PeoplePeople
Prof. dr. Philippe Baecke
© Vlerick Business School
Business DomainModel Domain
ADOPTION BARRIERS
CultureCulture
Prof. dr. Stijn Viaene
Prof. dr. Philippe Baecke
© Vlerick Business School
Prof. dr. Stijn Viaene
Viaene, S. 2013. Data scientists aren’t domain experts. IEEE IT Professional.15 (6): 12-17.
EMC BIG DATA
Benefit-realization model:
Modeling
Discovering
Operationalizing
Cultivating
CultureCulture
Prof. dr. Philippe Baecke
© Vlerick Business School
EMC BIG DATA
Management
Business Knowledge
Statistics & Analytics
IT(databases)
Prof. dr. Philippe Baecke
© Vlerick Business School
Modeling
Discovering
Operationalizing
Cultivating
EMC BIG DATA
De Tijd- 11/09/2015
Flanders is lagging behind in Data Race
@Vlerick:Start – October 20163th edition of executive master classIn creating business value with Big Data
Prof. dr. Philippe Baecke
Prof. dr. Philippe BaeckeProfessor of Business analytics & Big Data
be.linkedin.com/in/philippebaecke
Thank you
Vlerick Business SchoolReep 19000 Gent, Belgiumwww.vlerick.com
Programme director:� Creating Business Value with Big Data� Strategic Data Driven Marketing
Interest to collaborate?