tealeaf ebooker report 2011
DESCRIPTION
Tealeaf's ebooker report 2011 sheds light on how Britain's online consumers approach booking their travelTRANSCRIPT
The ebooker:
The ebooker:
Understanding how travel customers use the web
An examination of results from the 2011 Tealeaf® ebooker report
31% of UK adults say a holiday is the most important purchase they make all year
And these ebookers are using the web more than ever
and the devices ebookers use to go online is changing too…
17% have researched a holiday on a mobile app or website…
… and savvy ebookers are now adopting a multi-device
approach….
“Doing mobile, and doing it well, is no longer a ‘nice-to-have’ offering. It’s now absolutely critical… to grasp the realities of your mobile customer experience, as well as have the ability to test and refine it on an ongoing basis”
Vice president of Optimization at VEGAS.com
63% research a holiday on a mobile device and then use a desktop or laptop to book
In the past 12 months, 36% used two or more channels when researching a holiday
BUT! Customer loyalty is low.
Just 11% book their holiday with the same provider each time
And ebookers have sky high expectations
P
Positive customer experience is a priority for 42% of ebookers
46% say a negative experience on a mobile device would negatively
impact their feelings towards the brand
And 25% share their negative experiences on social media networks
Give ebookers what they want! A positive multi-channel, multi-device
customer experience
To download the full report
click here
.
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