team k lingua flix vf

Ed RaynerPE InvestorConsultant

Lila AlemanyFilm Producer

Polyglot

Liz WilkesFilm Festival MgrEvent Producer

Number of ContactsToday: 17

This Week: 57

LinguaFlixa video streaming platform for foreign language content

to maintain or grow speaking ability

Alex MaFilm Student

Language Tutor

Evolution of Business Model Canvas

Key Partners Key Activities Value Propositions Customer Segments

Revenue Streams

Key Resources Channels

Cost Structure

Customer Relationships

Filmmakers

• Provide content pieces for streaming (short and feature length films)

• Provide subtitles and language translations

Production Companies

Movie Studios

• Secondary providers of content pieces

• Also provide subtitles and translations

• Acquire and curate new video/language content

• Acquire customers via direct sales and marketing

• Maintain video platforms and forums

• A more engaging, fun, relaxed, and culturally-rich way to learn a new language

• A unique collection of short- and feature-length independent films in a single location

• Interaction with other language learners and/or film enthusiasts

• Automated services delivery enhanced by online forms and coaching guidance and/or walkthrough

• * Language schools

• * Casual language leaners

• General education institutions

• Foreign film enthusiasts

• Independent film enthusiasts

• Rights to distribute video and language content

• Video streaming platform

• Language expert or coaching expertise

• Direct sales to educational institutions

• Online sign-up and sales to individuals

• Promotional marketing at film festivals

• Subscriptions to online streaming service

• Film promotions and advertising

• Consulting and program development

• Content acquisition

• Website build and maintenance

• Customer acquisition


Revenue Streams


Cost Structure


Independent Filmmakers


Movie Studios



Additional video content providers (music videos, news broadcasts, etc.)

• Acquire and curate new video/language content and educational features

• Develop curriculum for viewing sequence


• Acquire customers via direct sales and mkting

• An easier, more engaging, more fun, and culturally-rich way to learn a new language

• New learning method through online platform and mobile app

• A unique collection of short- and feature-length independent filmsvideo content with subtitles and interactive features in a single location

• Interaction with other language learners and social features and/or film enthusiasts

• Platform to get content (from underappreciated to celebrated) in front of more eyeballs

• Approach institutional customers through direct sales to language center coordinators

• Approach individual customers through (i) language school promo sales, (ii) Internet direct marketing, and (iii) film festival cross-promotion

• Language learners with prior experience

• Elementary / secondary educational institutions

• Language schools

• Higher education institutions

• Casual language leaners



• Independent film-makers, major studios and production houses, and other content suppliers




• Cross-sales through language schools for individuals

• Direct sales for educational institutions

• Online marketing and sign-up for individuals

• Additional promotion at film festivals




• Language school advertising




Business Model Canvas


Revenue Streams


Cost Structure



Experienced language learners looking to maintain/grow ability

Elementary / secondary educational institutions

Language schools

Independent film-makers, major studios, film distributors, and other content suppliers (news, music videos)

• Free content to langschools / teachers

• Cross-sales through language schools


• Online self-service registration / sign-up

• Sales at film fests, cultural orgs/events

• Direct sales to eduinstitutions


Film festivals

Subtitle processors

• Easier, more engaging, more fun, and more culturally-rich way to learn maintain or improve a language

• Platform to distribute content (from under-appreciated to celebrated) in front of additional eyeballs







• Direct sales and partnerships

• Postering and recruit-mentevents at fests

• Industry periodical advertising (Variety)

• Film fest sponsorship








Current language students• New learning method

through mobile app and online platform

• Unique collection of curated video content with subtitles and interactivity

• Interaction with other language learners and social features

Official / sanctioned cultural organizations(la maisonfrancaise, instituto cervantes, goetheinstitute, confucius institute, casa italiana, etc)

• Free, limited content on YouTube

• New Yorker, NYT, foreign newspapers, AARP & travel pubs


Revenue Streams


Cost Structure




Independent film-makers, major studios, film production companies, film distributors, and other content suppliers (news, music videos), filmotheques and film archives

• Free content to langschools / teachers



Independent film-makers, major studios, film distributors, and other content suppliers (news, music videos), filmotheques and film archives

Film festivals

Subtitle processors

• Easier, more engaging, more fun, and more culturally-rich way to maintain or improve a language









• Film festivals and film markets

• Posteringand recruit-ment events at fests






• Hybrid pricing strategy combining subscriptions to online streaming service and pay per view




Current language students• New learning method

through mobile app and online platform



Official / sanctioned cultural organizations(la Maisonfrancaise, Instituto cervantes, goetheinstitute, confucius institute, Casa italiana, etc)



MONDAY:

Value Proposition:• Engaging, fun, cultural way to

learn a new language• Unique independent film library• Social interactivity for language

learners and film enthusiasts

Customer Segments:• Language schools• Higher education institutions• Secondary school institutions• Foreign film enthusiasts• Independent film enthusiasts• All language learners

TUESDAY:


learn a new language• New learning method through

online platform and mobile app• Unique independent film

interactive video content library• Social interactivity for language

learners and film enthusiasts• New distribution method

Customer Segments:• Language schools• Higher education institutions• Secondary school institutions• Foreign film enthusiasts• Independent film enthusiasts• Casual language learners• Experienced language learners• Filmmakers and major studios

WEDNESDAY:


learn a new maintain/improve a language


• Unique independent interactive video content library

• Social interactivity for language learners

• New distribution method

Customer Segments:• Language schools• Secondary school institutions• Experienced language learners

looking to maintain/grow ability• Filmmakers and major studios• Current language students

THURSDAY:


maintain/improve a language• New learning method through

online platform and mobile app• Unique independent interactive

video content library• Social interactivity for language

learners• New distribution method

Customer Segments:• Experienced language learners

looking to maintain/grow ability• Filmmakers and major studios

boutique production company• Current language students

Monday Business Model Canvas


Revenue Streams


Cost Structure


Filmmakers




Movie Studios

• Secondary providers of content pieces

• Also provide subtitles and translations

• Acquire and curate new video/language content

• Acquire customers via direct sales and marketing


• A more engaging, fun, relaxed, and culturally-rich way to learn a new language

• A unique collection of short- and feature-length independent films in a single location

• Interaction with other language learners and/or film enthusiasts

• Automated services delivery enhanced by online forms and coaching guidance and/or walkthrough

• * Language schools

• * Casual language leaners

• General education institutions






• Direct sales to educational institutions

• Online sign-up and sales to individuals

• Promotional marketing at film festivals







“Most people who return Rosetta Stone never even open the box. You

really need to use the program at a computer for 30 mins-1 hour a day for it to be effective. Not everyone

has that much time.”

““It’s really hard to find French content with

French subtitles. That’s what you need to improve your language skills. This

would be the best! Without the time or opportunity for

a live teacher, this might be the next best thing. “

““When I was improving English by

watching Friends with English subtitles, it worked because I

was interested in the content, not just

learning the language.”Maria

Executive Secretary from Peru

“I’ve learned languages in a structured class-room environment and through immersion by

living in a country, and the most important thing is to have constant exposure. I now watch a

lot of Spanish TV with caption subtitles because it’s one of the most enjoyable ways

to keep up with my language skills.”

Potential Customer Feedback

Jason Rosetta Stone

Sales Associate

AnthonyLanguage Hobbyist/

Retiree

• A video content language tool is most relevant to maintain or improve pre-existing language skills

• Quality foreign language content with subtitles is hard to find

• Language learners already have access to a number of on- and off-line DIY tools (e.g., online games, language guides, Rosetta Stone, podcasts); they are interested in a more entertaining, less time-draining solution than those currently available

MartinColumbia Professor

from Guyana

“I would never go to a Spanish meetup in

NYC– I’m too embarrassed by how

bad my French has gotten since when I

lived in Paris.”Courtney

Columbia Office of Student Affairs

Customer Profiles

5

JOSEPH

Lifetime Learner

MARK

Harried Mid-lifer

JILLIAN

Student Achiever

SO

UN

DB

YT

ES

PA

IN /

GA

IN

FR

EQ

UE

NC

YK

EY

AT

TR

IBU

TE

S • Enrolled in a traditional classroom language course

• K-12 or university level student

• Potentially planning to or has studied abroad

• Received an average of 5-10 years of language training, could have occurred 2-8 years ago

• May have experience living abroad

• Busy, hectic schedule

• Affluent, cultural, family person

• Received an average of 5-10 years of language training, could have occurred 2-20 years ago

• Motivated, disciplined, and committed to maintaining language

• Affluent with broad cultural interest

• PAIN: Feels there are inadequate complementary resources to enhance classroom studies

• GAIN: More enjoyable, hip, and relevant content

• HIGH FREQUENCY

• PAIN: Feels guilt for neglecting language education, particularly given the time, energy, and expense invested when younger

• GAIN: Targeted, curated content that is easily accessible

• LOW FREQUENCY

• PAIN: Cannot find a simple resource for video content in original languages and subtitles

• GAIN: Higher quality content with one-stop accessibility

• HIGH FREQUENCY

“I learned English by watching Gossip Girl with English subtitles. I did it because I liked the series, and the learning just came with it.”

– Student, Female, South Korea

“My wife bought Rosetta Stone and paid a lot of money for it, but she doesn’t use it because it’s not fun or interesting.”

– Lawyer, Male, US

“One of the reasons why I don’t use TV to keep up with my French is because there is not that much interesting content online.”

– Professor, Male, Guyana


Revenue Streams


Cost Structure


Independent Filmmakers


Movie Studios



Additional video content providers (music videos, news broadcasts, etc.)




• Acquire customers via direct sales and mkting

• An easier, more engaging, more fun, and culturally-rich way to learn a new language


• A unique collection of short- and feature-length independent films video content with subtitles and interactive features in a single location

• Interaction with other language learners and social features and/or film enthusiasts

• Platform to get content (from underappreciated to celebrated) in front of more eyeballs

• Approach institutional customers through direct sales to language center coordinators

• Approach individual customers through (i) language school promo sales, (ii) Internet direct marketing, and (iii) film festival cross-promotion

• Language learners with prior experience

• Elementary / secondary educational institutions

• Language schools

• Higher education institutions

• Casual language leaners



• Independent film-makers, major studios and production houses, and other content suppliers




• Cross-sales through language schools for individuals

• Direct sales for educational institutions


• Additional promotion at film festivals








Tuesday Business Model Canvas

Key Value Propositions

7

CO

NT

EN

TP

RO

VID

ER

SC

ON

TE

NT

CO

NS

UM

ER

S

MULTI-DIMENSIONAL MARKET



• New learning method with mobile app and online platform

• Unique collection of curated video content with foreign language subtitles and interactivity

Market Size

Total Available Market• Secondary and college students

studying a foreign language1, PLUS• Adults 25+ years old with some

language experience2

Served Available Market• Language learners who use or are

interested in video content3

Target Market• Spanish language speakers4

$6.85B

$5.48B

$2.91B

1 The Modern Language Association of America; American Council on the Teaching of Foreign Languages2 Assumed to be adults 25+ (based on US population of 300M evenly distributed between 0 and 80 years old) with Bachelor’s Degree education3 From LinguaFlix customer interviews, assumed to be 80%4 The Modern Language Association of America

Competitive Landscape

9

Popular Video Streaming

Traditional Methods of Language Learning

Tech/online Language-learning


Revenue Streams


Cost Structure


Wednesday Business Model Canvas


Elementary / secondary educational institutionsLanguage schools


• Free content to lang schools / teachers

• Cross-sales through language schools




• Direct sales to edu institutions

Independent film-makers, major studios, film distributors, and other content suppliers (news, music videos)Film festivals

Subtitle processors

• Easier, more engaging, more fun, and more culturally-rich way to learn maintain or improve a language









• Postering and recruit-ment events at fests










Current language students• New learning

method through mobile app and online platform



Official / sanctioned cultural organizations (la maison francaise, instituto cervantes, goethe institute, confucius institute, casa italiana, etc)



“At Type A film festivals (Cannes, Rome, etc.), top foreign films will be picked up by a big distribution company with existing deals with streaming platforms”

“Last year, 91 countries submitted entries to the foreign language category

of the Oscar Awards but only seven have American distribution deals”

Jillian FischerStrategy

Paramount

“Platforms such as Netflix and Amazon Prime have exclusive streaming rights, so films shown there cannot be shown on any other online platform”

Content Provider Feedback

Alexis KwongFOX and Lionsgate

Ria DeutshmanProfessor

Columbia Arts School

• Content universe potentially available is narrower than we thought, but it is still sizeable

• Content focus needs to circumvent the radar of major distributors, including the smaller independent film distribution houses

• Film festivals and national archives offer prime partnership opportunities

Jennifer Anderson Independent Film

Consultant

“I’d go after short films first. Given today’s shorter attention span and the profusion of Ipads and smartphones, this would be the perfect content for

Linguaflix, and you could get it for very little money”

Content Provider Value Chain

12

Film Distributors

Filmmakers / Other Rights Holders

Film Festivals / Film Markets

Free Platforms

Mass Media

Customers

submit sell

sell

sell license / ppv publicitypaid ads

demand

ppv

self- promotion

viral marketing

sell

demo / viral marketing

demand ppv

ppv

ppv

publicity / paid ads


Revenue Streams


Cost Structure


Thursday Business Model Canvas


Independent film-makers, boutique production companies, film distributors, and other content suppliers (filmotheques and archives)



Independent film-makers, boutique production companies, film distributors, and other content suppliers (filmotheques and film archives)Film festivals

Subtitle processors






• Rights to distribute video and language content in US











• Hybrid pricing strategy combining subscriptions to online streaming service and pay per view




Current language students

• New learning method through mobile app and online platform



Official / sanctioned cultural organizations(la maison francaise, instituto cervantes, goethe institute, confucius institute, casa italiana, etc)


• Cultural orgs


• Hybrid pricing: basic content streaming subscription plus premium contentpay-per-view

• Free• Customer acquisition


Key Customer Relationships

14

EDUTAINMENT TONIGHT

LANGUAGE SCHOOLS Free content offered to language schools and teachers introduces lifelong learners and student achievers to the LinguaFlix platform

YOUTUBEFree limited content on YouTube draws in lifelong learners and student achievers searching for foreign-language content to bolster their language learning practices

FILM FESTIVALSPostering and recruitment events at film festivals give LinguaFlix the edge in recruiting top content providers

ERUDITE PUBLICATIONS Advertisements in foreign newspapers and AARP publications reach lifelong learners, harried mid-lifers, and student achievers

Revenue Model Spectrum

• Unlimited streaming $80 / year

• Streaming movies from catalog $0 for prime members

• New movies $4.99 • Back catalog

movies$1.99-$2.99

Original: • Unlimited DVDs by

mail and unlimited streaming TV shows and movies $9.99 /month

Current: • Unlimited Streaming

$7.99 / month• Unlimited DVDs

$7.99 / month• Both $15.98 / month

($7.99 + $7.99).

• Rent new release title $3.99.

• Rent movies from the back catalog $2.99.

• HD movies $3.99 for back catalog

• New movies $4.99

• Unlimited streaming $7.99/month

• Rent new movies $3.99 each

• Rent old movies $2.99 each

“Distribution companies are moving away from monthly subscription streaming platforms (Netflix) to pay per view (iTunes) because they get a better deal”

Jennifer AndersonIndependent Film Consultant

Your Curriculum Just for Kids Key Vocab Grammar Guide

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The Motorcycle DiariesLevel 3

Only LinguaFlix gives you three levels of spectacular, curated Spanish-language entertainment from Spain, Central America, and South America. Our unique player technology is designed to provide users with an easily accessible, fun new way to build language skills while immersing themselves in the rich cultures of Spanish-speaking countries.

Get it StartedFt. ShakiraLevel 2

Level 1Level 2Level 3 Music Videos Short Films Feature Films ✓ Amores Perros ✓ Sex and Lucia Volver

Landing Page Wireframe

Your Curriculum Just for Kids Key Vocab Grammar Guide

Get it StartedFt. ShakiraLevel 2

Content Library Wireframe

Level 2

Short Films

Feature Films

Escape2001 14 minutes

Latino refugees run from American vigilantes. More info.

Starring: Lydia Aquina, Alfredo de Quesada

Director: Andres Rosende

Watch Now

Yo soy loca con mi tigre

<< Back Play Skip >> Slow

Yo soy loca con mi tigre

I'm crazy when it comes to my tigerEnglish

Spanish

PLAYER

KEY VOCAB

S: tigreE: tiger

S: locoE: crazy

S: revistaE: magazine

S: brutoE: stupid

S: anunciarE: announce

S: gritarE: shout

S: kikiE: shag

S: ventanaE: window

Video Player Wireframe


Revenue Streams


Cost Structure


Current Business Model Canvas


Independent film-makers, boutique production companies, film distributors, and other content suppliers (filmotheques and archives)



Independent film-makers, boutique production companies, film distributors, and other content suppliers (filmotheques and film archives)Film festivals

Subtitle processors






• Rights to distribute video and language content in US









Current language students

• New learning method through mobile app and online platform


Official / sanctioned cultural organizations(la maison francaise, instituto cervantes, goethe institute, confucius institute, casa italiana, etc)

• Hybrid pricing: basic content streaming subscription plus premium contentpay-per-view

• Free• Customer acquisition



• Cultural organizations

• Foreign newspapers, AARP publications

Next Steps

CONTENT RESEARCH• Interviews with distribution companies, production companies, and TV networks in

Spain and Mexico• Seek to understand the sale of distribution rights in the US, primary deal arrangement

types, availability of libraries / archives / catalogues of film and TV content• Talk to film festivals to explore partnership opportunities for marketing and sourcing• Seek to understand license of film festival brands and award recipients

PRODUCT RESEARCH• Do a survey to refine customer archetypes• Assess technological needs of the platform and required features

REVENUE / COST RESEARCH• Research pricing strategies for competitors and develop pricing strategy• Assess costs of platform development, content licensing, and customer acquisition

20

team k lingua flix vf

Education

language independent

foreign language content

free content

recruit independent

film news

curate new

foreign film enthusiasts

forums videolanguage