team logo building blocks (cadmium)
TRANSCRIPT
CADMIUM LOGO DESIGN & DOCUMENT AUTHOR: IAN RICHMOND
PANTONE (UNCOATED/COATED) P 108-13 U/CCMYK 75/52/21/02 RGB 79/113/154
CMYK 08/06/07/00 RGB 230/230/230
PAPER
BACKGROUND(TWO CHOICES)
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LOGOS TEAM CADMIUM
MAIN LOGO AVATAR
SUBSIDIARY LOGO
BUILD A TEAM - CREATIVE INDUSTRIES: BUSINESS PERSPECTIVES
The space above and below the logo must at least equate to the total height of the trade-mark; likewise, the space on either side must at least equal the total width. These guide-lines are to be followed when applying the mark to any design surface.
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MAIN LOGO & USAGE TEAM CADMIUM
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THE MAIN LOGO IS USED WHEN THERE IS AN ABUNDANCE OF SPACE, SUCH AS IN POSTERS, BILLBOARDS, DISPLAYS, AND ADVERTISEMENTS.
BUILD A TEAM - CREATIVE INDUSTRIES: BUSINESS PERSPECTIVES
The minimum space allowance surrounding the logo should be no less than the height of the capital ‘C’ in CADMIUM.
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SUBSIDIARY LOGO & USAGE TEAM CADMIUM
THE SUBSIDIARY LOGO IS USED WHEN THERE IS LIMITED SPACE AND A BRAND PRESENCE IS NEEDED.
BUILD A TEAM - CREATIVE INDUSTRIES: BUSINESS PERSPECTIVES
To give the avatar room to breathe the logo must have at least 1/3 of its height as a buffer of free space when positioning vertically and 1/3 of the logo's width when arranging horizontally. The avatar needs to be able to stand alone and remain visi-ble adding consistency, separating other design ele-ments, page borders, and text.
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AVATAR & USAGE TEAM CADMIUM
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AN AVATAR IS USED WHEN SPACE IS LIMITED, SUCH AS IN DOCUMENTS AND SOCIAL MEDIA USAGE.
MAIN HEADLINE (35PT) - *USED IN ALL CAPSSECONDARY HEADLINE (24PT) - *USED IN ALL CAPSTHIRD HEADLINE (15PT) - *USED IN ALL CAPS
BODY (10PT/13 LEADING) - MEDIUM / REGULAR / THIN
MAIN HEADLINE (35PT) - *USED IN ALL CAPSSECONDARY HEADLINE (24PT) - *USED IN ALL CAPSTHIRD HEADLINE (15PT) - *USED IN ALL CAPS
BODY (10PT/13 LEADING) - MEDIUM / REGULAR / THIN
GENERAL GUIDELINES (*NOT RULES)
*WHEN DIN IS NOT AVAILABLE
DIN *ANY WEIGHT FOR HEADLINES
UNIVERS *ANY WEIGHT FOR HEADLINES
TYPOGRAPHY TEAM CADMIUM
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BUILD A TEAM - CREATIVE INDUSTRIES: BUSINESS PERSPECTIVES