Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name:Group Name:

The Creative Brief Team Meeting of Ideas

Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas

MattEcho worldwide

“Echo your ideas around the world”

Light and dark blue The idea of echoing ideas means they would be recurrant

Sounds a bit ‘tacky’ and low quality compared to the other names

CharlieEagle Marketing

“Making Your Ideas take flight”Brown Eagle, White

background, black text The slogan is effective and makes it seem that the idea will work

The logo doesn’t have much colour so it may be dull

MischaInvictus Marketing

“Unconquering Ideas”Dark Green The latin makes the company

sound importantNot all people will know what

invictus means

James Phoenix Marketing“Ressurecting Lost ideas”

Red Logo of Phoenix/logoBlack text for slogan

Makes the company seem sought after and high quality The red in the logo may make it

seem evil

Final Chosen Name Final Chosen Slogan Final Chosen Colour Scheme

Who will your target audience be?

Any Other Final Decisions

Pheonix Marketing Ressurecting lost ideas Red Logo of Phoenix/logoBlack text for slogan

Businesses that want to advertise their service or product

Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name:Group Name: