TEAMVICTORY

TEAMVICTORY

Team Victory

Department of Automotive & Marine Engineering

NED University of Engineering & Technology,

Karachi 75270.

Subject: Sustainability project partnership proposal

Dear Sir,

We are a team of young engineers from NED-UET Karachi taking part in the Shell Eco-marathon

Asia 2013 and we would like to offer you the opportunity to become involved in this high-profile

event. We have represented Pakistan for the only Hydrogen powered car from all over South Asia

in 2012 and now heading to get Asian Champion title.

An iconic educational project, Shell Eco-marathon Asia challenges competing student teams to

design and build the most energy-efficient vehicle possible. The winning vehicle is one that travels

the farthest consuming the least amount of fuel. Held in Europe for over 25 years and more

recently in the Americas, the Shell Eco-marathon came to Asia for the first time in July 2010 in

Kuala Lumpur, Malaysia. 2013 marks the 4th edition of Shell Eco-marathon Asia.

We are asking for your support, as one of our team’s lead sponsors, to help us meet this challenge.

As you know, supporting sustainable development is currently considered an important benchmark

of corporate responsibility and our project addresses this issue in an innovative and hands-on way.

Supporting our team will raise your company’s profile not only as an active patron of this important

educational project, which is helpful in training the engineers of tomorrow, but also as a partner in

promoting greater energy efficiency. Supporting our team’s participation would surely be a key part

of your company’s Corporate Social Responsibility activities. Shell Eco-marathon Asia attracts a

large amount of international press coverage, guaranteeing sponsors a great deal of media

exposure. We will also be providing you the local press coverage in any possible way; we are

under dialogue with several media channels which will help in providing maximum exposure to our

vehicle and to your firm as well.

TEAMVICTORY

About ShellEco Marathon:

Shell Eco-marathon is a unique competition that challenges students to design, build and drive the

most energy-efficient car. At three events around the world hundreds of team compete to travel the

furthest on the least amount of energy, which take place in America, Europe and Asia.

TEAM VICTORY

in ShellEco Marathon Asia 2012

Team Victory (NEDUET) has been marked as the sole representative of Pakistan in Fuel Cell

category, in ShellEco Marathon 2012 Asia. The vehicle made by the team, was enough capable to

compete with other vehicles; come from all over the Asia with their strong experiences. The team in

spite of its first participation, could qualify all the technical inspections and came to the Sepang

international Formula Track, in strive to glorify the name of Pakistan.

Other achievements:

Team Victory (NEDUET) has been awarded 2nd prize in PAKISTAN AUTO PARTS SHOW 2013 in

the category of innovative projects at expo centre Karachi

TEAMVICTORY

TEAM VICTORY

in ShellEco Marathon Asia 2012

Team Victory (NEDUET) with its aim to make Pakistan the Asian Champion has worked upon some more innovations. Now the team is coming with a vehicle that will be surely capable to conquer the

track.

Design:

TEAMVICTORY

Official Application form:

TEAMVICTORY

Official Confirmation Letter from Shell:

TEAMVICTORY

Recommendation Letter from NED UET:

TEAMVICTORY

Official selection from Shell:

http://www.shell.com/content/dam/shell-new/local/corporate/ecomarathon/downloads/pdf/sem-asia-2013-shortlisted-teams.pdf (Team id is 3151)

Costing:

TOTAL PROJECT COST

Car Development Cost PKR 10,87,000

Travelling & Transportation Cost PKR 10,45,000

MARKETING & PUBLICATION COST PKR 63,300

Miscellaneous PKR 25,000

Total PKR 22,20,000

TEAMVICTORY

PROJECT DETAILED COSTING:

Car development cost Car body PKR 35,000 Prime mover Assembly PKR 7,05,000 Chassis Frame and Accessories PKR 65,000 Steering Assembly PKR 2000 Brake Assembly PKR 65,000 Wheels PKR (40,000x2) Electrical Parts and Accessories PKR 1,20,000 Research and development PKR 15,000 Total PKR 10,87,000

Car body Pattern - Mould - Finished FRP Body - Body Accessories - Interior - Wind Screen - Total (LUMP SUMP) PKR 35,000

Chassis Frame & Accessories Tubular Pipes 18 SWG(2'' x 1'') - Tubular Pipes 18 SWG(1'' dia) - Welding electrodes - Brackets - Total PKR 65,000

Prime mover Assembly Fuel Cell Unit PKR 6,35,000

Ultra Capacitors Motor PKR 40,000 Fuel System PKR 30,000 Total PKR 7,05,000

Steering Assembly

Steering Handle

Steering Rod

Bearings

Pit Mount Mechanism

Tie Rods Total (LUMP SUMP) PKR 2000

Brake Assembly

Disc

Calliper

Brake Lines

Total (LUMP SUMP) PKR 65,000

Wheels

Rim 18''

Tire

Bearings Total (LUMP SUMP) PKR (40,000x2)

TEAMVICTORY

Electrical Parts & Accessories

Rear Light

Wiring Cables

Connectors

SCU Switch

LCD Display

Hydrogen Sensor Ambient Temperature Sensor

DC/DC Converter

Start-up Battery Connector

Battery

Horn

Flow Meter

Balanced Circuit Total (LUMP SUMP) PKR 1,20,000

Research & Development Switching Circuit PKR 15,000 Total PKR 15,000

Travelling & Transportation Cost Packing PKR 25,000 Car Transportation PKR 2,00,000

Travelling Tickets PKR 6,00,000 ( 75,000 X 8) Visa PKR 20,000 ( 2,500 X 8 ) Accommodation PKR 2,00,000 (25,000x8) Total PKR 10,45,000

Marketing & Publication Cost Banners PKR 1,000 Brochures PKR 4,500 Panaflex PKR 2,000 Visiting Cards PKR 800``` Events & Exhibition PKR 50,000 T-shirts & Caps PKR 5,000 Total PKR 63,300

TEAMVICTORY

Sponsorship levels:

Contribution PKR

65,000-

PKR

65,000

PKR

1,50,000

PKR

4,00,000

PKR

9,00,000

Sponsor Level Donor Partner Silver Gold Title

Title Name

Car color scheme

Predominant logo on car

Logo on track suits

Logo on driver’s helmet

Logo on driver’s dress

Logo on both sides of car

Promotion at Fests

Recognition during media exposures

Logo on team caps

Company banner at pit during event

Use of car at company function

Logo on team t-shirts

Logo on car

Tax benefits

Logo on team’s website

Logo on banners

Please select the best possible you think you can do for Pakistan’s Development.

TEAMVICTORY

Promotional Strategy:

Shell Eco-marathon Asia is a Global event which attracts a large amount of international press

coverage, guaranteeing sponsors a great deal of media exposure.

Team Victory has an ambition to promote its sponsors at an International as well as National

platform. In this regard we are in contact with several TV channels and print media promoters.

We have developed a promotional strategy:

After the completion of fabrication of our vehicle GREEN-ACE, we will have an official media

launch at Creek Club/Beach Luxury Club/Pearl Continental Hotel (Depending upon our

Negotiated Agreement).

We will invite our sponsors to this media launch. This event will be covered by print as well as

electronic media which will promote our sponsors.

Our Print & Media Partners including various TV Channels, Magazines, Radio Channels and

Youth Promoter Platforms are going to conduct our Interviews regarding this project.

Geo TV

AAG TV

HUM TV

The News

The Nation

ARY Digital TV

Samaa TV

PTV

Apna Karachi Fm 107

Engineering Review Magazine

Business Recorder

Mera-Pakistan.com

Hakim Sons Photography

Chowrangi.com

We will also promote our sponsors during our interviews in these media promotions.

TEAMVICTORY

Team Victory has its great presence and interaction on the social media portraying our progress

and updates daily.

TEAM VICTORY being focused in an article,

printed in ENGINEERING REVIEW

Pakistan’s first and most popular Automotive

Magazine “Automark” featured our project in their

publication

TEAMVICTORY

TEAM VICTORY in lime light in world wide web

TEAM VICTORY with its profile on SHELL’s official website

TEAMVICTORY

We will also present our project at various Engineering Societies, Schools, Colleges,

Universities, Educational and Professional forums.

Institute of Engineers Pakistan (IEP)

Engineering Development Pakistan (EDP)

Youth Parliament

American Society of Mechanical Engineers (ASME)

Society of Emerging Engineers (SEE)

Society of Automotive Engineers (SAE)

Institute of Electrical and Electronics Engineering (IEEE)

Presentation and exhibition at these platforms not only promote Team Victory and our Sponsors but

also will create awareness among students regarding Research & Development study on Alternate

Energy Sources.

We will exhibit our vehicle at various Educational and Engineering Events:

Re-Engineering Pakistan 2013

SNTECH 2013

SPEC 2013

Some of these events are prior to the Shell Eco-marathon Asia 2013 and rest will be held after Shell

Eco-marathon Asia 2013.

We will invite our sponsors to these events which will promote them as well.

TEAMVICTORY

Current Sponsorship Status of Team Victory:

SR # ; Name Sponsorship Level Amount (PKR)

01-

- Fuel Cell

(worth 7,40,000/-)

02-

Partner 65,000/-

03-

Partner 65,000/-

04-

Partner Steering System

05-

Partner Metallic material

06-

Donor 30,000/-

07- Mir Motors Donor 30,000/-

Previous Sponsors of Team Victory:

TEAMVICTORY

SOCIAL ASPECTS OF TEAM VICTORY

“SERVING SOCIETY THE ENGINEERING WAY”

The primary objective of working on an alternative fuel vehicle is to serve Pakistan as this

vehicle is Economic and Super-Environment Friendly also resolving the current devastating

dilemma of Energy crises.

By this project we have laid the path for our successor students to develop their skills in

Research & Development activities and put forward their efforts to play their part in the

prosperity of Society.

We will represent Pakistan on an International forum “Shell Eco-marathon Asia 2013” which is

going to be held at Sepang International Circuit, Kuala Lampur, Malaysia.

By our efforts we are eager to promote the “Soft Image” of Pakistan on an International

platform

We are young Engineers having enthusiasm to serve our society by our skills and efforts. It is

like a dream to us that we could play our part to bring an Economic relief to the society.

With the co-ordination, support, guidance and supervision of the “Corporate Sector” we would

not be able to achieve our goals and objectives.

The estimated cost of this project is way beyond our personal reach that is why according to

Socio-Corporate Responsibility We are requesting different organizations to join hands with us

to build the most Economic and Super-Environment friendly vehicle.

As far as sponsorship is concerned Shell Eco-marathon Asia is an International event which

will be covered by International media, so, supporting this project will promote your Company

as the Ambassador of Socio-Corporate Responsibility.

Supporting this project will be a milestone on the road of Social prosperity of Pakistan.

For classification of sponsor according to the amount agreed, there are certain sponsorship

levels such as Title, Gold, Silver, Partner and Donation Packages.

Each level has certain privileges according to our marketing policy which are mentioned in the

sponsorship proposal.

After the agreement of sponsorship you will be our partner in this Socio-Economic campaign.

We will update you with all our advancements and achievements and will invite them to up-

coming various nationwide exhibitions and fairs as our mutual partners.

Conclusion:

“ You and Team Victory have a mutual objective that is to bring any kind of Social

Reform to the society. Hence the co-operation of these two will contribute a large and

will prove as a landmark for the prosperity of the society.”

TEAMVICTORY

Kindly, consider our request in this regard and help us out.

Yours Sincerely,

Noor Uddin Qureshi

(Team Manager)

Cell: +92-343-2169494

Talha Mansoor

(Marketing Manager)

Cell: +92-323-2818809

Project Director:

Mr. Abdul Majeed Sheikh

(Director of Industrial Liasion)

NED-UET

Email: teamvictorysem2013@gmail.com

marketing.teamvictoryned@gmail.com

FB: http://www.facebook.com/teamvictoryned