teams ’16 schedule of...

#TEAMSconference2 TEAMS ’16 CONFERENCE & EXPO

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TEAMS ’16SCHEDULE OF EVENTS

Unless otherwise indicated, all events will be held at the Harrah’s Waterfront Conference Center.

SUNDAY, SEPTEMBER 25, 2016 1:00 p.m. – 7:00 p.m.1:00 p.m. – 7:00 p.m. NCSG: Welcome and Registration Table Wildwood Terrace Foyer

6:30 p.m. – 10:30 p.m. NCSG: 2019 & 2021 Bid Presentations Wildwood 2 & 3

7:00 p.m. – 12:00 a.m. NCSG: Hospitality SuiteBy invitation only.

MONDAY, SEPTEMBER 26, 2016 8:00 a.m. – 9:30 a.m.8:00 a.m. – 11:00 a.m. NCSG: Welcome and Registration Table Wildwood Terrace Foyer

8:30 a.m. – 9:00 a.m. Bus Loading and Transportation to Stockton Seaview Golf Club Waterfront Conference Center Bus loading will occur at the Waterfront Conference Center.

9:00 a.m. – 11:10 a.m. NCSG: General Meeting Wildwood 2 & 3

9:30 a.m. – 5:30 p.m. TEAMS 12th Annual Golf Tournament Stockton Seaview Golf Club Hit the links with your fellow TEAMS attendees! Sponsored by Charlotte’s got a lot, the 12th Annual TEAMS Golf

Tournament will be played at the prestigious Stockton Seaview Golf Club, home to the ShopRite LPGA Classic. The tour-nament is your ticket to a day of quality time with your fellow TEAMS attendees. Iconic Atlantic City Jitneys will depart the Harrah’s Waterfront Conference Center for the golf course between 8:30 a.m. and 9:00 a.m.

The TEAMS ’16 Tournament will be played in a four-person scramble format. In addition to 18 holes of golf, the TEAMS ’16 Tournament registration fee of $250 per person includes round-trip transportation between the Harrah’s Waterfront Conference Center and the course, a putting contest, a $10,000 hole-in-one prize and other on-course contests, a breakfast buffet, on-course hospitality, a post-tournament happy hour including dinner and a prize awards presentation, and a complimentary golf polo courtesy of johnnie-O!Sponsored by:

Red Bull Surf + Rescue, an elite lifeguarding event staged in Atlantic City, includes swimming, sprinting, a paddleboard relay and boat rowing.

TEAMS ’16 CONFERENCE & EXPO 3#TEAMSconference

SCHEDULE

MONDAY, SEPTEMBER 26, 2016 11:15 a.m. – 9:00 p.m.11:15 a.m. – 12:00 p.m. NCSG: Regional Meetings Wildwood 2 & 3

12:00 p.m. – 1:15 p.m. NCSG: Lunch Wildwood Terrace Foyer

1:30 p.m. – 4:45 p.m. NCSG: Roundtables/Education/Committee Meetings Wildwood 2 & 3

5:30 p.m. – 6:00 p.m. Bus Loading and Transportation to Harrah’s Stockton Seaview Golf Club

7:00 p.m. – 9:00 p.m. Tours of Atlantic City For more information or to register for a tour, email Mary Moliver at [email protected].

9:00 p.m. – 12:00 a.m. NCSG: Hospitality Suite By invitation only.

TUESDAY, SEPTEMBER 27, 2016 8:00 a.m. – 8:45 a.m.8:00 a.m. – 5:30 p.m. Registration Desk Wildwood Prefunction Space All attendees are required to visit the TEAMS ’16 Registration Desk to pick up their credentials, which must be

shown to gain access to the sessions and social functions at TEAMS.

8:00 a.m. – 5:30 p.m. TEAMS Welcome Center Wildwood Prefunction Space Meet up with your fellow TEAMS attendees and members of the Schneider Publishing family in a relaxed setting

at the TEAMS Welcome Center, which features sponsored charging, hydration and social media photo stations during the same hours as the TEAMS Registration Desk. Sponsored by:

8:00 a.m. – 5:30 p.m. Charging Station Wildwood Prefunction Space Sponsored by:

8:00 a.m. – 5:30 p.m. Hydration Station Wildwood Prefunction Space Sponsored by:

8:00 a.m. – 5:30 p.m. Social Media Photo Station Wildwood Prefunction Space Sponsored by:

8:00 a.m. – 1:00 p.m. Exhibitor Set-up Avalon Ballroom

8:45 a.m. – 10:00 a.m. NCSG: Awards Breakfast Wildwood 2 & 3 Open to NCSG members and invitees only.


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TUESDAY, SEPTEMBER 27, 2016 9:00 a.m. – 12:00 p.m.9:00 a.m. – 10:15 a.m. Pre-Conference Session #1: Wildwood 18 & 19 Developing a Positive Youth and High School Sports Culture:

Life Lessons Through Sports with Positive Coaching AllianceMore than 40 million children participate in youth sports each year in our country. Unfortunately, 70 percent of kids drop out of sports by the age of 13, with one of the main reasons being that it isn’t fun anymore. Through a variety of programs, Positive Coaching Alliance is improving the culture of youth and high school sports by ensuring that all kids have a positive, character-building experience. You’ll walk away from this session -— just a brief sampling of PCA’s content -—with tangible tools that coaches, parents and organizational leaders can use to keep sports an enjoyable and competitive experience, and that can also be used in your personal and business relationships!Kelly Kratz/Positive Coaching Alliance; Jason Sacks/Positive Coaching Alliance

9:15 a.m. – 10:15 a.m. Pre-Conference Session #2: Wildwood 8 & 9 The Road After Rio: Learning From the 2016 Olympic Games

Data and analysis fresh from the Games presented by noted sports-event academic Lisa Delpy Neirotti. Professor Neirotti will present fi ndings across an array of topics, including the scope and utilization of spaces in venues and the positive and/or negative branding of a host city through mega events. She will provide insights and lessons that both event organizers and host cities can utilize for their own events.Lisa Delpy Neirotti/The George Washington University

10:15 a.m. – 11:30 a.m. NCSG: Annual Meeting Wildwood 2 & 3 By invitation only.

10:30 a.m. – 11:45 a.m. Pre-Conference Session #3: Wildwood 8 & 9 State of the Sport: Participatory Event Insights from Running USA

The CEO of Running USA presents the latest trends and insights on the state of endurance sports in the United States.Rich Harshbarger/Running USA

10:30 a.m. – 11:30 a.m. Pre-Conference Session #4: Wildwood 18 & 19 Mayhem at Live Events: A Reasonable Response

Just as every show and competition offers its own excitement, every event also carries its own special risks. The law requires all of us to prepare reasonable responses to the reasonably foreseeable risks we face. Sports and entertainment lawyer Steven Adelman will explain what all this “reasonableness” means, then reveal a parade of horribles ripped from the headlines, and conclude with specifi c things you can do to show that you behaved like a reasonable person under your circumstances.Steven Adelman/Event Safety Alliance

10:45 a.m. – 11:45 a.m. ACES Membership Meeting Boardroom For more information, call or text (719) 649-8257.By invitation only.

11:00 a.m. – 11:30 a.m. Pre-Conference Session #5: Wildwood 6 & 7 TEAMS Conference Exhibitor Training

As a TEAMS exhibitor, you’ll want to attend this fast-paced briefi ng on how to maximize the productivity and business success of your TEAMS experience. Please download the TEAMS app prior to attending this session using the QR code found on page 8.Steven Hacker/Schneider Publishing

11:30 a.m. – 12:00 p.m. Pre-Conferences Session #6: Wildwood 6 & 7 TEAMS Conference Event Organizer Training

Event Organizers won’t want to miss this briefi ng on how to make your TEAMS experience productive and enjoy-able. Please download the TEAMS app prior to attending this session using the QR code found on page 8. Steven Hacker/Schneider Publishing

12:00 p.m. – 12:30 p.m. Grab-N-Go Lunch Wildwood Prefunction Space Enjoy an easy grab-n-go lunch and network informally with fellow TEAMS attendees prior to the offi cial kick-off of

the conference. Attendees are welcome to enjoy their lunch in the Wildwood Ballroom. Sponsored by:


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TUESDAY, SEPTEMBER 27, 2016 12:30 p.m. – 2:30 p.m.12:30 p.m. – 2:15 p.m. Super Session #1: Welcome to TEAMS ’16 ! Wildwood Ballroom Be on hand for the fi rst of our Super Sessions, which will pack more sports-specifi c content into each general

session than ever before. In Super Session #1, highlights include a welcome to Atlantic City, an overview of the TEAMS ’16 Conference Program, a panel discussion on the phenomenal growth and potential of eSports, and a concluding keynote address from the inspirational founder of the Spartan Race, Joe De Sena. Steve Arhancet/Team Liquid; Gregg Caren/SMG; Joe De Sena/Spartan Race; Dan Duffy/National Congress of State Games; Jason Gewirtz/SportsTravel; Mayor Don Guardian/Atlantic City; Nathan Lindberg/Twitch; Timothy Schneider/SportsTravel; Andy Vander Woude/NGE (Next Generation eSports); Jim Wood/Meet AC

Sponsored by:

2:30 p.m. – 3:30 p.m. Concurrent Session #1: Technology Track Wildwood 8 & 9 Why Data is Sexy Personalize, optimize, justify. Those are just a few of the benefi ts of collecting, analyzing and deploying data.

Learn about the tools available and how to use them to achieve an infi nite array of objectives, from maximizing ticket sales and participation, to creating a more personal event experience for your fans, optimizing the perfor-mance of your athletes, refi ning your logistics, and even justifying your value to sponsors and host city partners. Bill Barclay/Experient; Ken Fuchs/STATS LLC.; Michael Kenney/Harlem Globetrotters; Carl Thomas/Hookit; Moderated by Zack Sugarman/Wasserman

Sponsored by:

2:30 p.m. – 3:30 p.m. Concurrent Session #2: Event Operations TrackWildwood 6 & 7 Bringing Sustainability to Your Event It’s not just about putting on the best event experience, luring the largest crowds or driving the most revenue.

It’s also about organizing an event with a conscience—one that’s sustainable. In a time when millenials are the largest generation in terms of consumption, making sure your event appeals to them is paramount. And doing that includes understanding how to operate a more sustainable event—one that leaves our planet better off than before you started. Michele Grossman/Council for Responsible Sport; Justin Zeulner/Green Sports Alliance; Moderated by Glenn Merry/U.S. Rowing

2:30 p.m. – 3:30 p.m. Concurrent Session #3: Host Cities TrackWildwood 18 & 19 Sports Facility–Anchored Mixed-Use Districts Real-estate developments that are anchored by sports stadiums and arenas are growing in number, with dozens of

projects underway around the U.S. In this soup-to-nuts session, you’ll hear about operations within existing sports and entertainment districts and how destinations such as Chicago and Minneapolis maximize the value of their projects for fans, tourists and owners. Don Becker/U.S. Bank Stadium; Rob Hunden/Hunden Strategic Partners;Eric Nordness/Hickory Street Capital and the Chicago Cubs; Moderated by Dan Gallagher/Meet AC

2:30 p.m. – 3:30 p.m. Concurrent Session #4: Sponsorship Track Wildwood 2 & 3 Activation Case Study: The Dick’s Sporting Goods Pittsburgh Marathon The operators of the Dick’s Sporting Goods Pittsburgh Marathon have become creative by necessity in develop-

ing unique sponsor activations. Learn from the event operators and some of their sponsors, how listening led to the development of custom solutions that are driving its sponsors’ businesses forward and keeping them coming back. Troy Schooley/P3R and the Dick’s Sporting Goods Marathon; Stori Snider/Toyota; Chris Wehs/UPMC Health Plan; Moderated by Shawn McBride/Ketchum Sports & Entertainment

2:30 p.m. – 3:30 p.m. Concurrent Session #5: Law and Ethics Track Wildwood 4 & 5 The Dope on Doping in Sports The guys who brought down BALCO and Lance Armstrong are prepared to give you the dope on how to protect your

organization from PEDs. Jeff Novitzky has introduced an entire athlete wellness program at the UFC that includes one of the most comprehensive anti-doping efforts in sports and is intended to protect the competitors and the organization while preserving the integrity of the sport for the fans. You can’t get any better best practice than what you’ll hear in this compelling session. Jeff Novitzky/UFC; Rich Young/Bryan Cave; Moderated by Steve Smith/Bryan Cave

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TUESDAY, SEPTEMBER 27, 2016 2:30 p.m. – 9:30 p.m.2:30 p.m. – 3:30 p.m. Concurrent Session #6: CEO Roundtable TrackBoardroom Fostering a Positive and Inclusive Corporate CultureBy invitation only. After decades as a successful sports industry executive and entrepreneur, Max Siegel came to USA Track & Field For more information, please visit four years ago. In the intervening four years, he has worked hard to grow the organization, but more importantly, tothe Registration Desk. foster a more positive and inclusive culture not at headquarters but throughout the sport. Hear his approach, learn

what’s worked and what hasn’t, and share your own efforts in this peer-to-peer learning session.Max Siegel/USA Track & Field; Facilitated by Shawn Hunter/USA Pro Challenge

3:45 p.m. – 5:00 p.m. Event Organizer Marketplace Avalon Foyer Don’t miss your opportunity to meet with your choice of event organizers, who will be sitting at assigned

tables during this reverse trade show. Visit with the event organizers of your choice and target those with whom you were not able to schedule a one-on-one appointment during the TEAMS Expo. Please conduct your business briefl y or set up another time during the conference for a more in-depth meeting with the event organizers you’re wanting to do business with.Open to Event Organizers, Exhibitors and Sponsors Only.Sponsored by:

5:00 p.m. – 6:00 p.m. TEAMS ’16 Expo Happy Hour Avalon Ballroom Enjoy a relaxing, unstructured hour on the TEAMS Expo Floor, getting to know key contacts in the sports-

event industry whom you haven’t met yet and reintroducing yourself to the people you do know. This is also an excellent opportunity to familiarize yourself with the layout of this year’s TEAMS Expo Hall so that you can make your way effortlessly to the scheduled appointments during expo hours on Wednesday and Thursday. Be sure to stop by TEAM Kentucky booth #419 for a taste of Kentucky and special giveaways.Sponsored by:

6:00 p.m. – 7:00 p.m. NCSG: Athlete of the Year ReceptionPool Queue Open to NCSG members only.

7:30 p.m. – 9:30 p.m. SportsTravel Awards Gala Wildwood Ballroom Join your colleagues from the sports-event industry for champagne and dinner as we reveal the winners of the

2016 SportsTravel Awards. At this year’s awards ceremony, the National Congress of State Games will also present their Athlete of the Year awards. You won’t want to miss this exciting evening, emceed by broadcaster Bonnie Bernstein and featuring the a cappella sounds of the Emmy Award–winning Tonic Sol-fa. Admission to the SportsTravel Awards Gala is included with your TEAMS ’16 registration. Business casual attire is suggested.Sponsored by:

9:30 p.m. – 11:30 p.m. SportsTravel Awards After-Party The Pool After Dark at Harrah’s The celebration of excellence in sports continues with the SportsTravel Awards After-Party, which also serves as

the opening party of TEAMS ’16. Located a short walk from the Wildwood Ballroom, we’ll be partying poolside to the sounds of DJ Spinderella of Salt-N-Pepa at one of the hottest club venues in Atlantic City. Business casual attire is suggested.Sponsored by:


SCHEDULE

WEDNESDAY, SEPTEMBER 28, 2016 8:00 a.m. – 12:15 p.m.8:00 a.m. – 5:00 p.m. Registration Wildwood Prefunction Space

8:00 a.m. – 5:00 p.m. TEAMS Welcome Center Wildwood Prefunction Space Meet up with your fellow TEAMS attendees and members of the Schneider Publishing family in a relaxed setting

at the TEAMS Welcome Center, which features sponsored charging, hydration and social media stations during the same hours as the TEAMS Registration Desk.Sponsored by:

8:00 a.m. – 5:00 p.m. Charging Station Wildwood Prefunction Space Sponsored by:


8:00 a.m. – 5:00 p.m. Social Media Photo Station Wildwood Prefunction Space Sponsored by:

8:00 a.m. – 9:00 a.m. Morning Hospitality Avalon Prefunction Space Sponsored by:

8:00 a.m. – 9:00 a.m. NCSG: Roundtables with Event Rights Holders Wildwood 2 & 3 NCSG members will meet with events rights holders by invitation only.

9:15 a.m. – 12:00 p.m. TEAMS ’16 Expo Open Avalon Ballroom

9:20 a.m. – 12:00 p.m. TEAMS ’16 Expo Appointment Sessions Avalon Ballroom

12:15 p.m. – 2:15 p.m. Lunch and Super Session #2: Creating Athlete-Centered EventsWildwood Ballroom The LA 2024 Bid Committee has placed the experience of the athletes at the heart of its bid to host the Olympic

and Paralympic Summer Games. All sports organizations and host cities can learn from their approach as well as LA 2024’s fi ndings from the series of Athlete Town Halls the organization has been hosting across the country. Regardless of whether your events are for amateur, elite or professional athletes, this session will help you pro-duce more successful events by putting the athlete’s experience fi rst. This session will feature a number of Olympians who will weigh in on the role of event organizers and the issues that are most important to athletes when competing as well as entertainment provided by the legendary R&B vocal group The Drifters. Bonnie Bernstein/Broadcaster; Candace Cable/Paralympian; Joey Cheek/SportSnap and Olympian; Tamara Christopherson/LA 2024 and Olympian; Pete Cipollone; Olympian; Meghan Duggan/OlympianSponsored by:


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WEDNESDAY, SEPTEMBER 28, 2016 2:30 p.m.2:30 p.m. – 3:30 p.m. Concurrent Session #7: Technology Track Wildwood 8 & 9 A Whole New World of Content Distribution

We are in a Golden Age of cost-effective, broad-reaching content distribution opportunities. If you want to know the nuts and bolts of getting your competition video out live, if you’d like to take it a step further and create your own OTT channel, if your objective is to maximize your social content syndication, or if you simply want to help your athletes maximize their exposure, and in doing so, awareness for your sport, this session has the experts to teach you how to do it. Ed Derse/The Rugby Channel; Dan Finch/Simplestream; Zack Weiner/OvertimeModerated by Zack Sugarman/Wasserman Sponsored by:

2:30 p.m. – 3:30 p.m. Concurrent Session #8: Event Operations TrackWildwood 6 & 7 Applying Best Practices from Music and Entertainment to Your Sporting Events

Sports is entertainment. If you organize sporting events, looking to the broader live-entertainment industry will not only provide insights into best practices for event operations, it will help you create the optimal attendee experience. Learn how Red Frog Events takes what it’s learned from the hugely successful Firefl y Music Festival, the Chicago Beer Festival and other events, and applies them in real time to its Warrior Dash Series. And fi nd out how you can take these lessons and make them work for your events too!Michael Coco/Red Frog Events & Firefl y Music Festival; Introduced by Glenn Merry/U.S. RowingSponsored by:

2:30 p.m. – 3:30 p.m. Concurrent Session #9: Host Cities Track Wildwood 18 & 19 Innovative Strategies in Sports Tourism

The sports tourism industry is in a constant state of evolution, meaning sports-industry professionals need to stay on top of the latest trends to be successful. Destinations across the country are succeeding in their efforts to change their own approaches to issues such as funding, event ownership and management, venue construc-tion and marketing. This session will explore the innovations destinations are using to stay on the leading edge of sports tourism and will offer strategies you can use in your own cities and regions to do the same.Janna Clark/Elizabethtown Tourism & Convention Bureau; William Knox/Hamilton County Sports Authority; Kevin Smith/St. Petersburg–Clearwater Area CVBModerated by Don Schumacher/NASC; Introduced by Dan Gallagher/Meet AC

2:30 p.m. – 3:30 p.m. Concurrent Session #10: Sponsorship Track Wildwood 2 & 3 Best Practices for Selling Sponsorships

Evaluating and packaging your sponsorable assets. Developing a prospect pipeline. Talking to potential partners, understanding their needs and customizing your offering to ensure you are able to secure partners that create win-win relationships. Negotiating to get the most without losing the opportunity. Sponsorship selling is no easy set of tasks. But it is a core revenue driver for most sports organizations. It can also manifest in additional marketing and media assets. So it is imperative that sports organizations are adept at selling. And in this session you will learn from highly respected revenue and partnership producers about their top tips and best practices that can help you drive more value for your sport. Valerie Camillo/Washington Nationals; Ann Crandall/Big East Conference; Katie O’Reilly/Philadelphia 76ers; Moderated by Shawn McBride/Ketchum Sports & EntertainmentSponsored by:

2:30 p.m. – 3:30 p.m. Concurrent Session #11: Law and Ethics Track Wildwood 4 & 5 Intellectual Property 101

In this fast-paced point-counterpoint session, learn from the best in the design business how to develop both creative and defensible brand marks and from a top intellectual property attorney on how to clear, register and protect those marks. Your marks are the outward face of your brand and organization. In this session, you will get the tools you need to protect them! Erik Kahn/Bryan Cave; Ed O’Hara/SME Branding; Moderated by Steve Smith/Bryan CaveSponsored by:


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WEDNESDAY, SEPTEMBER 28, 2016 2:30 p.m. – 3:45 p.m.2:30 p.m. – 3:30 p.m. Concurrent Session #12: CEO Roundtable Track Boardroom Leading for SuccessBy invitation only. Three-time Olympian, gold medal–winning Olympic coach, and, for the last decade, CEO of USA Volleyball,For more information, please visit Doug Beal has honed his approach to leadership and the fostering of a success-oriented organizational culture. the Registration Desk. Beal leads an organization with a large youth and amateur contingent as well as elite athletes in three disciplines,

all with divergent and concurrent needs to be successful. In this session, he’ll share how he’s balanced the needs of these constituencies to ensure his entire organization is achieving at its best.Doug Beal/USA Volleyball; Facilitated by Shawn Hunter/USA Pro Challenge

3:45 p.m. – 4:45 p.m. Concurrent Session #13: Technology Track Wildwood 8 & 9 Tech That’s Ready to Wear

Wearable technologies to optimize performance are making athletes better, faster and stronger. They are also helping coaches optimize their personnel and sports marketers provide unique data and experiences to their fans. Now is the time to learn about the “must have” accessories you’ll want your athletes and fans wearing next season.Adam Nelson/NTT Data; Joe Nolan/Motus Global; Steven Person/Fish TechnologiesModerated by Zack Sugarman/Wasserman

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3:45 p.m. – 4:45 p.m. Concurrent Session #14: Event Operation TrackWildwood 6 & 7 Starting a Sports Organization or Event from Scratch Personalization is the buzzword of the day. And personalizing the live sports experience by providing larger-scale

platforms for niche and international sports is becoming the next trend in creating sports events and organiza-tions. Learn how Ben Sturner took a lightbulb moment during a simple hockey game promotion and turned it into a very successful three-city U.S. cricket tour and how Doug Schoninger took an innocent inquiry and turned it into the fi rst sanctioned professional rugby league in the U.S. Our speakers will walk you through their successes—and failures—and key takeaways from the past year. Ben Sturner/Leverage Agency and CricketTwenty20; Doug Schoninger/Pro Rugby; Moderated by Glenn Merry/U.S. Rowing

3:45 p.m. – 4:45 p.m. Concurrent Session #15: Host Cities Track Wildwood 18 & 19 What Event Organizers Want From You Get the scoop straight from some of the best event organizers in the business. What are the tangibles and

intangibles that are most important to event organizers when determining the optimal host city partners for their events? Learn how to create effective presentations and how to not only win their business but create long-term partnerships that keep their events coming back year after year. Michael Kelly/College Football Playoff; Mike Nichols/Symetra LPGA Tour; Steve Penny/USA Gymnastics; Tim Reed/ESPN X GamesModerated by Dan Gallagher/Meet AC

3:45 p.m. – 4:45 p.m. Concurrent Session #16: Sponsorship Track Wildwood 2 & 3 How Brands Buy and Why Always asking yourself: What’s the trick to getting my proposal to the right person? Or, how do I catch

the attention of a potential sponsor? How do we craft custom packages that resonate with the value a potential sponsor can provide? Or, how do I close a deal that’s a win-win? These brand experts will answer these questions and more. Sometimes it’s about securing funds, other times it’s marketing value, media exposure or value in kind. No matter what you need from a potential sponsor, these experts can shed some light on the hot buttons you need to press to get you there.Jeffrey Fleischman/Penn Mutual; Jason Guy/Citizens Bank; Cynthia Weiss/CSN PhiladelphiaModerated by Shawn McBride/Ketchum Sports & Entertainment

3:45 p.m. – 4:45 p.m. Concurrent Session #17: Law and Ethics TrackWildwood 4 & 5 Liability and Risk Management in a World of Athletes, Coaches and Parents The relationships between coaches, parents and athletes are interdependent and can be complicated. If

your organization is not careful in formulating and executing its policies and procedures as well as training and educating your coaches and administrators, the future of your organization can be put at risk. In this unique session, you’ll learn about risks (such as claims of abuse, fi scal deception and aggression) as well as the basics of training and supporting your network of coaches and offi cials to minimize your legal and fi nancial exposure. Sarah Hartley/Bryan Cave; Jason Sacks/Positive Coaching AllianceModerated by Steve Smith/Bryan Cave

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SCHEDULE

WEDNESDAY, SEPTEMBER 28, 2016 3:45 p.m. – 10:00 p.m.3:45 p.m. – 4:45 p.m. Concurrent Session #18: CEO Roundtable TrackBoardroom Recruiting and Retaining Top Talent (Even With Limited Budgets)By invitation only. Your most important resource—the key to the success of your organization— is your staff. Learn how toFor more information, please visit identify and recruit the best talent and how to create a workplace environment that leads to long-term the Registration Desk. retention. These days there are many tools at your disposal to help you look outside the box—and also

leverage your personal network—to fi nd top people. In this interactive discussion, you will not only learn from an expert but also share best practices with your peers.Carolyne Savini/Turnkey Search; Facilitated by Shawn Hunter/USA Pro Challenge

4:45 p.m. – 5:30 p.m. Fourth Quarter Happy HourWildwood Prefunction Space Enjoy drinks and snacks courtesy of Sports Virginia before heading out for the open evening in Atlantic City.

Sponsored by:

5:30 p.m. – 10:00 p.m. Open EveningThis is your opportunity to discover all that iconic Atlantic City has to offer. Discover the restaurants, shows and nightlife that attract more than 25 million visitors each year. For more information, please visit Do AC at atlanticcitynj.com or tap on the Atlantic City icon on the TEAMS ’16 app.

10:00 p.m. – 12:00 a.m. TEAMS ’16 Late-Night LoungeEden Lounge at Harrah’s After an exciting night out in Atlantic City, rejoin your fellow attendees at the TEAMS ’16 Late-Night Lounge, the

extended-hours networking opportunity pioneered by the TEAMS Conference. Conveniently located at the heart of Harrah’s Casino, the TEAMS ’16 Late-Night Lounge will feature one of the hottest bands on the East Coast, the all-female, alt-country rock band Antigone Rising, complimentary beer, wine and Kentucky bourbon in an informal setting for pursuing your sports-related business objectives. Must show TEAMS ’16 credential and a valid government-issued I.D. for admission.Must be 21 years of age or older.Sponsored by:

THURSDAY, SEPTEMBER 29, 2016 8:30 a.m.8:30 a.m. – 6:00 p.m. RegistrationWildwood Prefunction Space

8:30 a.m. – 6:00 p.m. TEAMS Welcome CenterWildwood Prefunction Space Meet up with your fellow TEAMS attendees and members of the Schneider Publishing family in a relaxed setting

at the TEAMS Welcome Center, which features sponsored charging, hydration and social media stations during the same hours as the TEAMS Registration Desk. Sponsored by:

8:30 a.m. – 6:00 p.m. Charging StationWildwood Prefunction Space Sponsored by:



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THURSDAY, SEPTEMBER 29, 2016 8:30 a.m. – 1:45 p.m.8:30 a.m. – 6:00 p.m. Social Media Photo StationWildwood Prefunction Space Sponsored by:

8:30 a.m. – 9:30 a.m. Morning HospitalityAvalon Prefunction Space Sponsored by:

9:15 a.m. – 11:45 a.m. TEAMS ’16 Expo OpenAvalon Ballroom

9:20 a.m. – 11:45 a.m. TEAMS ’16 Expo Appointment SessionsAvalon Ballroom

12:00 p.m. – 1:30 p.m. Lunch and Super Session #3: Q&A with Katrina Adams—Live! Wildwood Ballroom In each issue of SportsTravel, an interview with a leading fi gure in the sports-event industry provides insights that can

help you organize and host better events. At TEAMS ’16, you’ll witness the making of the next Q&A to be published in the magazine when SportsTravel Editor Jason Gewirtz sits down for a one-on-one with the chairman of the board, CEO and president of the United States Tennis Association, Katrina Adams. Topics to be covered include the staging of the U.S. Open, the USTA’s new training facility in Orlando and the career of the collegiate and professional tennis player who now serves at the top of the national governing body for tennis in the United States.Katrina Adams/United States Tennis Association; Jason Gewirtz/SportsTravel

Lunch Sponsored by:

1:45 p.m. – 2:45 p.m. Concurrent Session #19: Technology Track Wildwood 8 & 9 What’s Next is Now The future is here! Drones are racing, stadiums are smart, immersive realities surround us. More than a decade ago, “Minority Report” envisioned a digital future. Technologies that are being deployed in the sports industry

today go beyond anything they could imagine. We don’t need to wait for the future to fi nd out what’s next, because what’s next is happening right now. In this eclectic and informative session, sample a wide range of technologies that can help you better operate, market and entertain. James Giglio/MVP Interactive;Jeff Goldberg/Virtually Live; Nick Horbaczewski/Drone Racing League; Ed O’Brien/Clear;John Paul/VenueNext; Moderated by Zack Sugarman/Wasserman

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1:45 p.m. – 2:45 p.m. Concurrent Session #20: Event Operations TrackWildwood 6 & 7 Command and Control: Preparing Your Event for Any Contingency Anyone who has staged a live event knows about Murphy’s Law. How do you make sure your event is prepared? By developing procedures and training your staff to perform under any contingency. Hear from an expert with more

than 35 years of experience in emergency medicine, along with more than a decade of experience in disaster preparedness, hazardous materials and public health emergencies, who works as a consultant to New York Road Runners and as the medical director of the New York City Marathon, as well as his counterpart at NYRR, on how you can be ready for anything. Courtney Arbour/New York Road Runners; Dr. Stuart Weiss/MedPrep GroupIntroduced by Glenn Merry/U.S. Rowing

1:45 p.m. – 2:45 p.m. Concurrent Session #21: Host Cities TrackWildwood 18 & 19 From Concept to Concrete: How to Plan, Right Size, Finance and

Optimize New Sports Tourism Venues Achieving new levels of economic development through sport often involves the fi nancing and development of

new facilities. This session will provide a walk-through of every stage of the development process for new sports tourism venues, including early concept, strategic planning, key political/stakeholder engagement, site selection, feasibility, fi nance, selecting and recruiting management, public-private partnership opportunities and the keys to success for each of these critical phases.

Dev Pathik/Sports Facilities Advisory; Introduced by Dan Gallagher/Meet AC


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THURSDAY, SEPTEMBER 29, 2016 1:45 p.m. – 10:30 p.m.1:45 p.m. – 2:45 p.m. Concurrent Session #22: Sponsorship TrackWildwood 2 & 3 Making the Marriage Work Between Sponsor and Property Sponsorship is one of the most dynamic and fl exible marketing channels to engage with consumers. It is also a two-

way street, with both sponsors and properties demanding results. Hear all parties to the equation (sponsor, property and agency) on how they approach negotiations, what the keys are to achieving mutually benefi cial partnerships, the many ways sponsorship can drive business results and current trends in sports sponsorship in a highly connected and social world. Camilo Durana/Major League Soccer; Ricardo Marques/Anheuser-BuschModerated by Shawn McBride/Ketchum Sports & Entertainment

1:45 p.m. – 2:45 p.m. Concurrent Session #23: Law and Ethics TrackWildwood 4 & 5 The Legalities of Working with Athletes Whether you are looking to engage an athlete as an endorser, to make a promotional appearance, to play for your

team or organization, or to participate in your competition, you won’t want to miss this session in which both the athletes’ and the organizations’ points of view will be presented. Learn what terms should be your deal breakers, which are most important to the athlete, and where you can create room for compromise and an outcome where everybody wins. Suzanne Crespo/Bryan Cave; Erin Kane/Octagon; Moderated by Steve Smith/Bryan Cave

Sponsored by:

1:45 p.m. – 2:45 p.m. Concurrent Session #24: CEO Roundtable TrackBoardroom Elite Athlete Relationship ManagementBy invitation only. Whether the athletes in your organization are Olympians, professionals or amateurs, fostering an environment of For more information, please visit cooperation instead of confrontation can help take your organization to the next level and help you avoid crippling the Registration Desk. pitfalls. USA Swimming is a model for creating a collaborative partnership with its elite athletes —both legally, in a

contractual sense, and also morally, in terms of creating win-win opportunities for the athletes and the organization. Hear from the organization’s CEO and share ideas with your peers in this timely interactive session.Chuck Wielgus/USA Swimming; Facilitated by Shawn Hunter/USA Pro Challenge

3:00 p.m. – 5:00 p.m. TEAMS ’16 Expo OpenAvalon Ballroom

3:10 p.m. – 5:00 p.m. TEAMS ’16 Expo Appointment SessionsAvalon Ballroom

4:00 p.m. – 5:00 p.m. TEAMS ’16 Expo Closing Happy HourAvalon Ballroom Stop by Booth #519 to thank the representatives of sportsnc for providing the hospitality during the fi nal hour of the

TEAMS ’16 Expo, as refreshments will be provided to help you power through to a successful conclusion of this year’s expo. Sponsored by:

5:00 p.m. – 7:00 p.m. Exhibitor TeardownAvalon Ballroom

7:00 p.m. – 7:30 p.m. Bus Loading and Transportation to TEAMS ’16 Closing Party Waterfront Conference Center Bus loading will occur at the Waterfront Conference Center.

7:30 p.m. – 11:00 p.m. TEAMS ’16 Closing PartyHaven at Golden Nugget Bring your TEAMS ’16 experience to a rocking conclusion as we look forward to all of the excitement of

TEAMS ’17 with a celebration at Haven Nightclub. The evening will include dinner and a party emceed by Mr. Hollywood DJ. Be on hand as fi ve lucky event organizers will be awarded cash prizes totaling $5,000. Must show TEAMS ’16 credential and a valid government-issued I.D. for admission.Must be 21 years of age or older. A business casual dress code is strictly enforced. Guests in tennis shoes,sandals, shorts, hats or athletic apparel will not be admitted.

Sponsored by: Event Organizer Incentive Contest Sponsored by:

10:30 p.m. – 11:30 p.m. Bus Loading and Transportation to Harrah’s Haven at Golden NuggetFirst Floor Exit

teams ’16 schedule of...

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