teamwave's product hunt case study
TRANSCRIPT
TeamWave’s Product Hunt Experience700+ Companies in 7 Days
The ProblemCompany
TeamWave is a Unified Platform for Collaboration, Sales, Marketing & Support. It provides integrated suite of business apps like Project Management, CRM and HRMS (free for small and medium sized businesses).
Context
Soft Launch of TeamWave on Product Hunt - a popular community for new product and technology enthusiasts.
Problem statement
Getting into the “featured section” of Product Hunt to gain initial traction and get user feedback.
Launch Plan Deep-dive
Pre-launch
• Avoiding the hunt before scheduled time
• Preparing landing page
• Identifying and engaging with the influencers
Launch
• Approaching the influencer to get hunted
• Introduction and AMA
Post launch
• Community engagement
• Promoting the listing
Pre-launch“By failing to prepare, you are preparing to fail.”
― Benjamin Franklin
Avoiding The Hunt Until You Are Ready!• Setup notify.ly alert and add the channel via Slack to get instant
notification in case you get submitted to Product Hunt
• Use producthuntalert.com to get text message on your phone
• Add a badge to website saying “Please don’t Hunt me”
Customizing the Landing Page
Offer for the Product HuntCommunity
FrictionlessSign up form
Influencer Outreach
Offer for the Product HuntCommunity
FrictionlessSign up form
“Who submits your product is extremely important”
Influencer Outreach
Offer for the Product HuntCommunity
● Product Hunt - All-time Leaderboard
● Hunter List
● Post useful comment on their blog
● Retweet● Share the updates
Identify Engage
Launch“Ideas are easy. Implementation is hard.”
– Guy Kawasaki
Offering Something without Asking for Anything
Offer for the Product HuntCommunity
The Response
Offer for the Product HuntCommunity
And We’re Live on Product Hunt!!
Offer for the Product HuntCommunity
Introduce the Product and Start AMA
Offer for the Product HuntCommunity
Post-launch
“To succeed in business you need to be original, but you also need to understand what your customers want.”
— Richard Branson
Community Engagement
Offer for the Product HuntCommunity
Engaging with the community by responding to the queries can get you some valuable insights. Here is an example of useful feedback we received:
Community EngagementOn Twitter, you can personally thank PH users who upvoted your product.
Promotion
Offer for the Product HuntCommunity
Some startups send newsletter to their existing users to promote the listing. But, we took a conscious decision not to intrude into our users’ inbox and primarily used social media for the promotion.
Outcomemax growthSignups on the
day of listing
Outcome
Offer for the Product HuntCommunity
700+ unique companies registered
Product coverage by 3 blogs
(within a week after the listing)
164 Upvotes
Takeaway
● Launch your product with adequate planning
● Make sure that someone with good reputation hunts you.
● Be open to feedback, try to engage with the community members; the insights could be valuable!