Tech Innovation – Friend or Foe?

PEOPLE’S INSIGHTS MONTHLY BRIEF: MAY

Photo: epSos.de on Flickr

Is all change for the better?

The invention of the printing press was perhaps second only to the wheel, and

has revolutionized the way we communicate – the way we learn, express ideas,

and spread opinions.

Fast forward to the invention of the personal computer, the internet, social

networks and the mobile phone – the dissemination of messages and ideas to the

masses has sped up dramatically. Communication suddenly jumped from print to

screens, bringing along new exciting ways to reach people across the globe.

These developments set the wheel of the digital revolution in motion, and there

has been no looking back.

Technology has brought the world closer than ever before. It has changed how

the world shares ideas - from personal exchanges to business communications.

Existing businesses have scaled because of it, and new businesses are set up –

some purely online. The fast-changing nature of the digital landscape has also

kept communications professionals alert and on their toes – pushing them to be

innovative, creative and adaptive.

It’s safe to say that these technologies bring to the world some of the most

innovative and game-changing inventions and services, across industries and

sectors. But at what cost?

Photo: Nicolas Raymond on Stockvault

Introduction

Photo: Elliot Nevills on Stockvault

In this issue of the People’s Insights

monthly brief, we feature eight

initiatives that demonstrate how

mobile apps and new technologies

are shaping the way we share

stories and consume information.

We also highlight the questions

these developments are raising,

what their implications are for

privacy, ethics and business models.

In addition, we feature the latest

issues of Espalhe MSLGROUP’s

Sururu News and Publicis

Consultants’ The Content Shot.

theatlantic.com

Social Giants: Where’s the line?

Mobile apps and social networks offer diverse features, and thus diverse kinds of

content and engagement experiences. Of late, the newer features are raising

questions of accountability: how far can such apps go without monitoring and

regulation of content?

1. Periscope – Live Streaming & Privacy HBO recently issued a take-down notice to Twitter-owned Periscope after

users live streamed a season premiere of Game of Thrones. The live

streaming encourages piracy and copyright infringement and social networks

should take proactive action against this, according to HBO.

2. Snapchat’s Recruitment Strategy Snapchat recently messaged employees of other startups on its own

platform, with tongue-in-cheek messages encouraging them to join the

Snapchat workforce. An interesting example of pushing the boundaries for

competition, but– is it healthy and fair, or sneaky and underhanded?

venturebeat.com

At 11 years old, Facebook has become the most popular social network in the

world and recently surpassed 1.4 billion monthly active users. Over the years, it

has witnessed defining moments in history and has evolved into a powerful agent

of social change. On the other hand, some of its initiatives have been criticized

for attempting to ‘control the internet’ or at least what people have access to

online.

3. Facebook Instant Articles To make it faster to access news sites on mobile, Facebook has tied up with

nine news providers to publish their articles directly on Facebook. This

means the content lives on Facebook, and people don’t need to leave the

Facebook app to access the content.

4. Internet.org and Net Neutrality in India Facebook’s launch of its Internet.org in India resulted in a large debate

around the principles of Net Neutrality and a movement to preserve the

free web.

techinasia.com

Messaging Apps: Going Beyond Messaging

Messaging on the mobile phone has evolved from the SMS to MMS to IM – and it

doesn’t look like the evolution will hit a roadblock any time soon! What makes

this non-verbal (and sometimes verbal) interaction through mobile phones

interesting and highly addictive is the wide range of features these apps offer.

5. LINE Stickers Messaging app LINE makes a significant revenue from its Stickers – a clear sign

the app has hit the right chord with users, with the engaging and interactive

feature.

6. WeChat’s Movie Ticketing App WePiao, the startup that runs and manages WeChat’s movie ticket sales,

recently received $150 million in a round of B Series funding, and is poised to

strengthen WeChat’s popular feature of booking movie tickets through the

app.

engadget.com

Inspiring Innovations: Pushing the Boundaries

Beyond the virtual world, we’re still seeing inspiring innovations on the hardware

front that are changing our lifestyles and broadening our mindsets – pushing our

understanding of what we are capable of. (Stay tuned, we’ll delve into the latter

in our next report!)

7. Lily – The Flying Camera The world’s first flying camera Lily is designed to look like a drone and can

follow its owner around, while clicking photographs and capturing videos. A

nascent technology, it could go on to become a game changer in

photography and film-making.

8. Tesla Powerwall Elon Musk’s announcement of the Tesla Powerwall created a lot of

excitement. The technology has the potential to catalyze our use of solar

energy, and frankly, it’s inspiring. It reminds us of what we are capable of

and makes us believe big positive change is within reach.

We hope you enjoy this issue. Let us know what you think at @PeoplesLab.

Nidhi Chimnani

Director – Research and Insights, MSLGROUP @nidhichimnani

Melanie Joe

Consultant – Research and Insights, MSLGROUP @melanie_joe

Social Giants: Where’s the line?

Periscope – Live Streaming & Piracy

Snapchat’s Recruitment Strategy

Facebook’s Instant Articles

Internet.org and Net Neutrality in India

Messaging Apps: Going Beyond Messaging

LINE Stickers

WeChat’s Movie Ticketing App

Inspiring Innovations: Pushing the Boundaries

Lily – The Flying Camera

Tesla Powerwall

Bonus: More insights from MSLGROUP

Inside

10

12

14

17

22

24

27

30

33

Photo: Mattias Topfer on Flickr

Social giants,

Where’s the line?

Periscope – Live Streaming & Piracy

Photo: Periscope

Live streaming apps like Periscope have

gained overnight popularity, in large part

due to competitor Meerkat’s success at

this year’s South by Southwest (SXSW).

Although they aren’t the first apps in the

market to offer live streaming, the ease

with which they can be used has made

them instant hits with users.

Live streaming gives the power of content

creation and sharing to just about anyone,

from anywhere – and that’s what keeps

bringing Periscope to the news for all the

wrong reasons.

The latest hiccup in Periscope’s journey

comes à la HBO, which issued a take-

down notice after Periscope users live

streamed the 5th season premier of one of

HBO’s highest-grossing shows, Game of

Thrones.

#LiveStreaming

via: theverge.com

Periscope is designed to help people share everyday

activities – could it pose a larger threat to the

entertainment industry?

The ease with which live streaming creates on-the-ground reporters and

broadcasters could pose a problem for brands and organizations with sole rights

to certain kinds of content – especially for the entertainment and news industry.

While Periscope discourages copyright infringement and commits to taking action

when notified, it doesn’t have a system in place to monitor and prevent the

creation of such content.

And that’s what content owners are unhappy about. An HBO spokeswoman

commented:

“In general, we feel developers should have tools which proactively

prevent mass copyright infringement from occurring on their apps and

not be solely reliant upon notifications.”

Most live streaming apps also have a particular feature which makes it difficult

for brands to track cases of copyright infringement – content on these apps self-

deletes immediately, or, in the case of Periscope, within 24 hours.

Where’s the line?

How might streaming apps tackle the challenge of reviewing thousands of hours

of footage in near-real-time? Should the responsibility lie with them, or the end

user? Is it even practical to envision a solution? Should companies like HBO

assume such behavior is the ‘new norm’?

●●●

Snapchat’s Recruitment Strategy

Photos via Business Insider’s Matt Weinberger and Jonah Grant

Snapchat has no dearth of fans – it has 100

million monthly active users. The

company decided to tap into its user base

to find its next crop of employees, with

clever use of its geofilter feature.

*Filters are designs or messages that you

can add on top of your photos; Geofilters

are specific filters created for specific

locations.

For its recruitment drive, Snapchat

created new geofilters targeting people at

special locations in Silicon Valley – the

offices of tech companies Uber, Twitter,

Pinterest and Airbnb. Each geofilter was

customized to the company. For example,

people at Pinterest saw the message

“Feeling pinned down?” while people at

the Uber office saw “This place driving

you mad?”

The tongue-in-cheek filters were

accompanied by a link to

snapchat.com/jobs.

#SnapchatHire

“Playful” Recruiting

Snapchat spokesperson Jill Hazelbaker calls the move “a unique and playful

form of recruiting.” And it doesn’t seem as harmful as Uber’s attempt to poach

drivers from Lyft last year (more on that here).

While some are calling Snapchat’s strategy sneaky, it does seem quite clever and

well-thought-out. After all, what better place to look for potential employees

than among some of today’s best tech companies?

Was a line crossed?

Although scouring other companies’/competitors’ talent pool to look for

prospective employees is a common practice, Snapchat sets a precedent with its

cheeky yet innovative use of its own app to invite people to come on board.

While most employees of the targeted companies merely pointed the filters out,

some had cheeky reactions of their own (see here and here).

What do you think? Was a line crossed? Or has Snapchat set a new creative

standard for how companies can and should be creative in reaching out to

potential prospects?

●●●

Top: forbes.com,

bottom: recruitingblogs.com

Facebook Instant Articles

Watch the video: Introducing Instant Articles

Mobile phones are the future of good

stories, Facebook emphasized as it rolled

out its newest feature Instant Articles.

People get a lot of their news from

Facebook, and the social network is

responsible for significant traffic to news

sites. With Instant Articles, media houses

can publish their articles directly to

Facebook. This lets people stay within the

Facebook ecosystem, and eliminates the

extra few seconds people have to wait for

the external page to load.

Beyond the time advantage, Instant

Articles are also ushering in a new

standard for storytelling. Publishers can

accompany their articles with video

covers and audio tracks. Readers can

interact with the content seamlessly –

pinching the screen to zoom in and

engaging directly with Like, Comment and

Follow buttons.

To date, nine publishers have signed up

for Instant Articles.

#InstantArticles

via buzzfeed.com

BuzzFeed:“Early Numbers Suggest Facebook Instant

Articles Giving Participating Publishers An Edge”

Pre-Instant Articles, external websites would take an average 8 seconds to load.

Facebook predicted Instant Articles would speed up the process 10x.

Early results are yet to confirm if articles are loading faster. Meanwhile, a study

by CrowdTangle shows that engagement around the Instant Articles are higher

than on ‘standard’ posts (see results on the right).

Instant Articles’ rich media features might be contributing to this rise in

interaction. Indeed, as John Bennett, editor-in-chief of The Atlantic noted:

“[Instant Articles is] really going to solve the problem we’ve had with

bringing pictures that work really well in the magazine environment to

the phone.”

The increase in engagement might also give Instant Articles a more prominent

place on people’s newsfeeds, and might help increase their reach on the social

network.

Instant Articles is currently available on the latest version of the Facebook app,

on iPhones only.

Snapchat Discover – Snapchat has a similar collaboration with leading media

houses

Photo: Meet the Media Guru on Flickr

Larger implications for the media industry, like ownership

of creative content and freedom of web.

Instant Articles launched amidst a considerable amount of controversy and

confusion. The primary concerns for partners – who controls the content, and

how much power should publishers relinquish in order to ‘stay relevant’ with

today’s technologies? What’s the impact on revenue?

For publishers too small or too hesitant to sign up for Instant Articles – what’s the

impact of Facebook’s new role as news publisher? Will their content be treated

as a ‘second citizen’ on the newsfeed? Is it imperative to move towards the rich

media format to survive?

Beyond the media industry, Facebook’s bold move also raises questions about the

role of social media networks in larger society. Social giants like Facebook,

Google and WeChat are racing to add more features and apps, to become one-

stop shops. In other words, silos of content, walled portions of the internet, or

monopolies threatening the ‘free web,’ with a few networks and apps dominating

the visibility and reach of all content on the web.

Where’s the line, in your opinion? Tweet us at @Peopleslab.

●●●

Internet.org & Net Neutrality

Internet.org

In April 2015, Facebook found itself

embroiled in the Net Neutrality debate

taking place in India. Although India

boasts the world’s third-largest population

of internet users, the country lacks laws

around Net Neutrality.

*Net Neutrality is the principle that

service providers should provide equal

access to content on the internet,

regardless of source.

In December 2014, Indian netizens had

criticized telecom provider Airtel for

charging a higher fee for services like

Skype, LINE and Whatsapp. This prompted

Indian authorities to develop laws around

Net Neutrality, which they introduced to

the public in early 2015 – at around the

same time that Facebook launched

Internet.org.

*Internet.org is a partnership among seven

tech companies, to bring affordable

access to the internet to those in

developing countries.

#NetNeutrality

Facebook’s global Internet.org initiative (top) versus

Reliance’s Internet.org for India (bottom)

How Internet.org works in

India

Facebook launched Internet.org in India in

partnership with telecom provider

Reliance. This makes it possible for

people in eight states to access select

websites for free - if they have a

Reliance mobile connection.

To access these sites, they can connect

through the Internet.org Android app, or

through internet.org on their mobile

browser. People who try to access the

sites directly, without going through an

Internet.org touch point would be charged

for their data consumption.

The choice of websites is limited and

doesn’t reflect the nation’s most popular

sites. For example, for search,

internet.org only covers access to Bing,

and for shopping only OLX.

Facebook’s intent was to help connect

poor people to the internet. But the

details of the program didn’t match up.

Neither did the communication around it

(see the bottom image on the left, from

Reliance’s website).

“Stop VIP culture on the Internet”

Indians netizens, who were already part of a grassroots movement to create

awareness around Net Neutrality, were not impressed with Facebook’s

Internet.org.

Ethan Zuckerman, internet activist and director of the Center for Civic Media at

MIT, summarizes the problem with Internet.org:

“If Facebook were donating millions or billions to upgrade infrastructure

- or even to lobby mobile phone carriers for cheaper data services for all

- it would be less troubling. But instead, they're offering a limited

version of the internet, one that centers on Facebook, to low-income

internet users.

That raises real concerns that this is not a charitable effort, but a

customer acquisition strategy.”

Internet.org’s limited scope posed a challenge for competing service providers

and web-based start ups, giving an unfair advantage to members of Internet.org.

It would create fast-lanes for select websites and prevent fair competition –

especially devastating for new entrants to the market. And Airtel’s repeated

effort to make Indians pay more for popular services threatened all netizens’

freedom to access the internet.

As a result of these initiatives, and the Indian authorities’ April 24 deadline for

feedback on the new policies, the Save the Internet movement grew stronger.

Top: AIB’s video Save the Internet,

bottom: facebook.com/netneutralityin

Power of the Save the Internet movement

In addition to on-ground protests, here’s what the movement achieved:

• 336,000 people signed the petition online

• Comedy group AIB’s video on Net Neutrality amassed nearly 3 million views

• One million people wrote to the Telecom Regulatory Authority of India

• Leading brands Cleartrip and Flipkart pulled out of the Internet.org initiative

The movement even prompted Mark Zuckerberg to post a response in defense of

Internet.org, which has opened up a new angle to the debate:

Can Internet.org and Net Neutrality co-exist?

Zuckerberg argues:

“Net neutrality is not in conflict with working to get more people

connected. These two principles — universal connectivity and net

neutrality — can and must coexist.”

Judging from the comments on his widely-viewed post, we’d say there are a lot

of polarizing views, and a lot of work to be done to find an acceptable middle

ground. To quote the Chief Minister of Indian state Odisha:

“While the underprivileged deserve much more than what is available,

nobody should decide what exactly are their requirements. If you dictate

what the poor should get, you take away their rights to choose what they

think is best for them.”

●●●

An Op-ed at trak.in in response to Zuckerberg’s

statement

Photo: Ian L on Stockvault.net

Messaging Apps: Going Beyond Messaging

LINE Stickers

Photo: LINE

Stickers have become a popular feature

within social messaging apps, especially in

Asia. Japan-based messaging app LINE has

been leading the trend with more than

1.8 billion stickers sent a day.

LINE’s innovation around stickers helps it

stand out among competitors like

WhatsApp, Kakao Talk and Facebook

Messenger.

Last May, LINE introduced the Creators

Market, allowing people to create and sell

their own stickers on the LINE platform.

The marketplace has been quite the

success – 390,000 people from 156

countries registered, and creators made a

collective $75 million in its first year. It

now offers 100,000 sticker sets for sale.

Stickers might also have played a

significant role in helping boost LINE

revenues – the company reported a 70%

increase in revenues YoY for the first

quarter of 2015.

#LINEStickers

Storytelling with Stickers

With 205 million active users, LINE has a wide reach and is especially popular in

Japan, Thailand, Taiwan and Indonesia. The popularity of the app and the

creative potential of its stickers have made it an attractive channel for brands

like Dior, Uniqlo, Burberry and Coca-Cola.

Like other social networks, LINE allows brands to create Official Accounts and

reach out to followers. Quite unlike other networks, it also allows brands to

create customized sticker sets and reach audiences in real-time.

For example, Burberry live-telecasted its collections from the 2015 London

Fashion Week in real-time over LINE. The fashion giant promoted the event with

an animated video featuring popular LINE characters dressed in iconic Burberry

designs on their way to the fashion show. Burberry also released a branded

sticker set inspired by the story line of the video.

In 2014, Coca-Cola created a Coke Break set of stickers to encourage young

Indonesians to enjoy Coca-Cola during their break hours. To get the stickers,

people had to buy two bottles of Coca-Cola and enter in unique codes online.

Brands aren’t the only ones to use LINE to engage with their audiences. Paul

McCartney has over 10 million followers on LINE and recently launched a set of

“sound stickers,” ahead of his Japan Tour. The stickers combine images with

audio phrases in English and Japanese, and are on sale for 100 virtual coins, or

£1.49.

●●● Top: via vogue.com ,

Bottom: break.coca-cola.co.id

WeChat’s Movie Ticketing App

Photo: Benjamin Linh VU on Flickr

There’s no dearth of mobile messaging

and chat apps today. The competition

among these apps is strong, and we’re

seeing many new features as they

compete with one another.

People are sharing text, emojis, stickers,

photos, videos, audio notes; making live

calls; streaming live video; shopping; and

now – buying movie tickets from within

the apps! The latest trend is visible in

China, where the number of people

buying movie tickets on smart phones

doubled in 2014.

Investors are gravitating to this space:

Beijing Weiying Technology, the

technology company that manages

WeChat’s movie ticket sales, just secured

funding of $105 million. Investors include

WeChat’s parent company Tencent and

the ‘world’s largest cinema operator’

Wanda Group (which also owns U.S. chain

AMC Theatres).

#mCommerce

Photo: Cheon Fong Liew on Flickr

The entertainment explosion in China

WeChat delivers its ticketing service through the app WePiao, which is also

available on Tencent’s messaging platform QQ. WePiao currently facilitates ticket

sales at 3,500 cinemas across 500 cities in China. Given WeChat’s global reach of

500 million active users, it will be interesting to see if it expands the ticketing

service to other countries.

WePiao is expanding beyond ticket sales, to offer merchandise and to help

promote movies. David Lim, CEO of Beijing Weiying Technology, commented:

"We charge commissions to the cinemas. We also help with promotions,

and we get paid by the movie companies. Plus we are also investing in

movies,"

Alibaba Pictures has its eyes on the movie ticketing business too, and recently

acquired cinema ticketing company Guangdong Yueke Software Engineering. The

deal gives Alibaba Pictures access to movie studios, as well as data about movie-

goer’s preferences.

●●●

Read: Why chat apps are the next ‘breed’ of social networks

Photo: Till Westermayer on Flickr

Inspiring Innovations: Pushing the

Boundaries

Lily – the Flying Camera

Photo: Lily Video: Watch Lily in action

In 2013, ‘selfie’ was named the Word of

the Year, and in 2014, the selfie stick

became a popular and sought-after

accessory for mobile phones as well as

cameras.

Selfies have become more or less a part

of the mainstream culture – over 17

million selfies are uploaded to social

networks every week.

When the selfie stick falls short

Enter 2015, and we’re seeing innovations

that combine features of cameras and

drones, and give us what might be the

selfie lover’s ultimate dream – a flying

camera that follows you around, and

takes your photos and videos.

Called ‘Lily’, it’s the world’s first throw-

and-shoot camera, and it functions

exactly how it sounds – you throw the

camera into the air and it starts

recording.

#FlyingCamera

Lily – The Camera That Follows You Around

Much like drones, Lily is equipped with an accelerometer, barometer, GPS, a

front and a bottom-facing camera. It comes with a GPS device users can wear on

their wrists or carry in their pockets – this device communicates the speed,

distance and position of the user back to Lily. For now, Lily can fly at speeds of

25 mph and stay in the air for about 18 to 22 minutes. It’s also completely

waterproof, and can operate normally for up to a meter under water. Users can

conveniently carry it around too, as it weighs in at less than the average laptop.

Shipping for the Lily is expected to start in February 2016 – enough time for the

world’s first flying camera to build up excitement and curiosity.

Lily – Potential for greater storytelling?

Lily can come in handy for a varied range of uses. For example, it could benefit

professional athletes looking to track and monitor their progress as well as

filmmakers who want an evolved and exciting approach to moviemaking. Solo

travelers could use Lily to their advantage – capturing moments where no one

else may be present.

In addition, could this evolved way of filmmaking also result in newer avenues

for content creation for brands and businesses? It’s a possibility, if leveraged

with the right idea and creative execution.

Photos: Lily

Lily and Privacy

Lily has already raised concerns regarding

privacy and security – some fear it could

be used for spying, considering it can

hover above the ground.

How do you think it will catch on with the

mobile and tech savvy audience of today?

●●●

Top 5 Drone-driven campaigns

Photo: Lily

Tesla Powerwall

Photo: Tesla Motors Video: Elon Musk announces the Tesla Powerwall

There’s an increasing awareness today

about climate change – its reality, its

effect on the planet, and the need for

urgent action.

Among other factors, a gradual but

definite increase in world population is

putting a serious strain on available

resources, both renewable and non-

renewable.

At a time when the world is hurrying to

devise sustainable ways of meeting

mankind’s energy needs, the

announcement of Tesla Motors’ Tesla

Powerwall has people in the energy

industry, and people in general, equally

excited – there have been 38,000 pre-

bookings for the Powerwall till date.

Tesla Powerwall is a residential wall-

mounted storage system with a lithium-

ion battery that charges itself using the

energy generated from solar panels during

the day. This energy collected from non-

peak periods is stored for use during peak

periods.

Watch: James Henson: Why I must speak about

climate change.

#SustainableEnergy

What the Tesla Powerwall offers – and what people are

saying

The Powerwall is designed to be light and occupy less space, and is easy to

install and use. It’s also significantly cheaper than the other lithium-ion based

alternatives currently available in the market. The price point for the Powerwall

- from $500 to $700 per kWh installed – is less than half of the cost for

residential power storage in Japan, Australia and Germany. Tesla Energy states

that once it begins mass production, the cost is likely to come down further.

Meant for home use, the Powerwall has an industrial counterpart – the

Powerpack – which is slated to be a much larger utility scale battery that can be

used to run entire businesses, off the grid. The Powerwall charges and discharges

quickly, and requires the minimum amount of maintenance, which makes it

practical for use in homes as well as commercial applications.

While there’s been excitement around the Powerwall, there are also reactions

that range from skepticism to dismissal. Most of it revolves around the amount of

power it can offer at the price range (which while cheaper than other

alternatives, is still steep for the average consumer).

Tesla recently responded to the criticism by doubling the output of the

Powerwall, while keeping the price the same.

Read: Battery storage needed to expand renewable energy

Read: The most eco-friendly cities in the world

Photos: Top - Tesla Motors

Bottom – Op-ed in Forbes

What does the Powerwall mean for the future of energy –

and our planet?

The energy industry has been using solar energy to run industries in real-time,

but one of its most pressing challenges remains the inability to store energy for

future use. The Powerwall could be a solution for this - storing sunlight as an

emergency backup or even a full-time substitute, making it actually possible to

go off the grid.

It may still be in its nascent stages within niche markets, but this method of

storing solar energy could solve many of the world’s power issues – especially in

remote and isolated parts of the world where access to electricity is non-

existent.

Tesla Motors co-founder Elon Musk gives an interesting number in his keynote –

he estimates that 2 billion units of the Powerwall could meet all of the world’s

transportation and electricity needs. While that number seems large, it points to

what we’re capable of – creating a clean energy future.

●●●

Photo: Frits Ahlefeldt-Laurvig on Flickr

Bonus: More insights from MSLGROUP

Sururu News is available on Espalhe MSLGROUP’s YouTube channel: youtube.com/user/espalheguerrilha

Sururu News

“Pinterest unveils

Buyable Pins”

Every fortnight, Leo Cardoso

from Espalhe MSLGROUP shares

four pieces of news from the

digital industry. Each one is

shared within 20 seconds.

The video series gets its name from

Sururu Valley, where it is recorded.

Why Sururu Valley? Apart from the

calming views, it’s also the location of

Brazil’s ‘Silicon Valley’ – an area rich

with startups and home to Espalhe

MSLGROUP’s Innovation Center.

The latest episode, number 21, covers:

• Pinterest’s new ‘Buy’ pin

• Instagram’s developing ad business

• Social media’s role as a customer

service tool in Brazil

• YouTube’s Music Insights

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The latest issue examines GE’s Drop Science –

a musical composition from DJ Matthew Dear

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expertise of DJ Matthew Dear and GE’s

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BitTorrent and mobile app Djay 2.

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consists of four elements: organic conversation analysis, MSLGROUP’s own

insight communities, client specific insights communities, and ethnographic

deep dives into these communities. The People’s Insights reports showcase

our capability in crowdsourcing and analyzing insights from conversations and

communities.

About People’s Lab

Thank You!

For more, visit: peopleslab.mslgroup.com/peoplesinsights