tech transfer: thrills, pains and chills prof. gerry george€¦ · stage 01 sourcing ideas market...

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Page 1: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development
Page 2: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Tech Transfer: Thrills, Pains and Chills

Page 1

Prof. Gerry GeorgeDirector, Rajiv Gandhi Centre

Page 3: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

The Thrills

� Technology getting out there

– Being used!

– Creating value

� The difficult choices are in

Page 2

� The difficult choices are in

– Finding the market – what is best use?

– Appropriating value – how much?

– Rights – who gets it?

Page 4: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Working with inventors you need to apply an institutionalized process…..

Stage 01Sourcing

ideasMarket

application

Stage 02IP Protection

Stage 03Proof of ConceptProduct

Development

Stage 04Licensing

Stage 05Formation

and incubation of technology

Stage 06Investment

Stage 07Exits

Making great ideas valuable

Page 3

application Development technology businesses

Page 5: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

The Chills: Now which market?

NH

O

P

O

O

O

NH

O

P

O

O

O

O

P

O

O

O

Cell Membrane

Biocidal Polymer

Page 4

O

O

O

O

O

O

O

O

O

O

O

O

O

O

O

Page 6: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Where to look?

� Biocidal polymer

� Low concentration requirement

� High efficacy (kills everything; incl human cells)

� Can be modified for stability

Page 5

� Can be modified for stability

� Can be modified for substrate specificity

Page 7: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Still cold?

� Market (application)

� Industry (competition)

� Value (capturing and sharing)

Page 6

� License?

� Start-up?

Page 8: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Wisconsin Alumni Research Foundation

� Founded in 1924

� Invention of Vitamin D

– Prof. Harry Steenbock (Biochemistry)

Page 7

– Prof. Harry Steenbock (Biochemistry)

– Using $900 from 9 alumni of UW

– University should not participate in private benefit of public good

Page 9: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Steenbock’s guidance

� Support excellence in research– Willingly and without encumbrances

– Discourage complacency and encourage action

� Attract and retain high caliber scientific talent

Page 8

– Incentives to invent

� Invest in the infrastructure – In people

– In assistance

– In facilities

Page 10: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Pushing the Core

� Patenting and licensing

– Performance is stellar with licensing of 2 inventions– How did these two inventions become stellar?– What did WARF do to make these two runaway successes?

Page 9

– What did WARF do to make these two runaway successes?

� Non-core capabilities

Page 11: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Exogenous Regulatory Events

Page 10

Average time decreases

Variability decreases

Page 12: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Claims increase

Page 11

Portfolio increases

Page 13: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Graphic inferences

� Reduction of variance in time to patent

– Becoming better at a single core capability

– Inferring learning within core capability

Mean Variability Difference (t-test)

Page 12

Mean Variability Difference (t-test)

1244 days 587 days

771 days 347 days p<.001

750 days 314 days p<.06

Page 14: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

So what about income?

12000000

14000000

16000000

18000000

Page 13

0

2000000

4000000

6000000

8000000

10000000

year

1929

1934

1939

1944

1949

1954

1959

1964

1969

1974

1979

1984

1989

1994

1999

Real Income Indexed

Actual Net Income

Page 15: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

The first invention – Vitamin D

Create Demand

Create Brand

Page 14

Protect Demand

Page 16: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

What else did WARF patent?

� Vitamin D

� Vitamin K

� Copper/Iron Complex for anaemia

� Warfarin (Coumadin)

Page 15

� Warfarin (Coumadin)

� MRI

� Silicon heat dissipation

� Human embryonic stem cells

Page 17: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Leadership

� Entrepreneurial activities

– Marketing

– Increase demand

– Legitimation

� Institutional Environment

– Supportive tax and foundation laws

� Market Environment

Page 16

– Legitimation

– Prevent abuse

– Certification

– Increase visibility

� Market Environment

– Need for Vitamin D

– Rickets

Page 18: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Being Entrepreneurial in Technology Transfer

� Entrepreneurial expositions and leadership

– Vitamin D testing labs

– Warfarin rodenticide testing

– Wurster process roll-out

Page 17

– Wurster process roll-out

� Institutional changes

– Tax and foundation laws

– Patent laws

Page 19: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

So who were these leaders?

� Russell (1924 – 1939)– Dean, Agricultural Science– Scholar and visionary thinker in science and society– Supported by a ‘few good men’ as trustees

� Ross (1940 – 1969)– Attorney, joined as patent counsel in 1933– Built up experience under Russell

Page 18

– Built up experience under Russell

� Rosten (1970 – 1976)– Was accountant; managed finances and endowments under Ross

� Pike (1977 – 1992)– Outside hire, economist and keen interest in financial portfolio

� Leazer (1993 – 2001)– CEO of a mid-sized biotechnology company

� Gulbrandsen (2001 - )– Legal background, entrepreneurial

Page 20: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

How does leadership play into this?

� Leadership effects

– Investing in opportunities

– Learning from rare events

– Being entrepreneurial

Page 19

– Being entrepreneurial

– Resource-constrained

– Making contacts – networks

– Listening!

Page 21: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

What gets licensed?

11121314151617181920

Page 20

0 2 4 6 8 10

123456789

101112

Patent number

Years to first license

Page 22: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Probability of license?

.04

.05

.06

Ha

za

rd r

ate

Hazard rate function of licensing

Page 21

.01

.02

.03

.04

Ha

za

rd r

ate

0 2 4 6 8Year

Page 23: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

At what cost?

� Average cost to patent $23,445

� Average cost to license $30,570

� Average cost of licensed patent $54,015

Page 22

� Average cost of licensed patent $54,015

� Average cost of unlicensed patent $33,415

� Average years to license 7.49 years

Page 24: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Tips and Solutions

� Focus on..

– Finding markets

– Creating value

Page 23

– Creating value

– Incentives for entrepreneurship

� Don’t bother too much on

– Trying to get the most money on each deal

– There is no best deal!

Page 25: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Imperial Innovations Group plc

Page 24

Page 26: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Overview – Imperial Innovations

� AIM Listed, market capital US$440m (raised US$130m)

� Technology transfer, incubation and investment

� Based at Imperial College (52% owned)

� Portfolio:– projects (21 initiated 06/07)

Page 25

– projects (21 initiated 06/07)

– 133 commercial 328 patents under management (77 filed 06/07)

– >50 proof of concept agreements (47signed 06/07)

– 74 technology businesses (13 formed 06/07

� Team 48 people – IP management, product development, market assessment,

start up and investment

Page 27: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Imperial College – majority shareholder and core source of ideas

•Source Technology•Development of product ideas

•Incubation start ups

Partners

Page 26

•Commercialise corporate IP

•Bundle opportunities – facilitate development partnerships

UK Universities

•Co-investors

•Facilitate links into India Rajiv Gandhi Centre

Page 28: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

i2india

� Replicate Imperial Innovations UK activities – bespoke to India’s needs

� Formed by Imperial Innovations Group with– Chairman – Chris Matthias

– Vice Chair – Rajan Pandhare

� Prestigious Advisory Board guiding strategy

Page 27

� Prestigious Advisory Board guiding strategy– Chair – Dr Tidu Maini

– Dr R A Mashelkar

– Donald Peck

– D.S. Brar

– Graham Wrigley

� Established with US$3m seed funding

� Initial presence in Bangalore, Delhi and Mumbai planned

� Rajiv Gandhi Centre will be a focus for networks, education, entrepreneurship and innovation - i2india will provide commercial platform

Page 29: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Examples – Interaction with India

Shapoorji

US$1m proof of concept to invest in bioscience and engineering technologies

Polytherics

Partnering with Shantha Biosciences to ensure cost effective drug development

Page 28

Partnering with Shantha Biosciences to ensure cost effective drug development

Engineering corporate IP

New company with UK/Indian management team, European and Indian base, Product development/production in India, fund-raising in UK

PSE

Agent for NCL spin-out - plan to establish PSE India

Page 30: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Technology case studies

� Smart Surgical devices– 5 surgical tools arising from biosurgery dept (St Mary’s)

– Smart Boogie, Laparoscopy port

– Prototypes developed with the Royal College of Art

� Tournistrip

Page 29

� Tournistrip– Disposable, cheap to produce Tourniquet device

– Proven to reduce infections in hospitals

– Generating interest and orders

� Novel Neuropathic Pain Therapeutic

– Neuropathic or chronic pain - high unmet medical need.

– Equivalent efficacy to compound Gabapentin in 3 different

models of neuropathic pain

Page 31: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

Engineering

� EVO Electric

- High performance electrical motor/generators- Results in lower weight, smaller size and higher powered

electric vehicles- Used in gensets, powertrains and as traction motors

� Novacem-Range of cement binders based on magnesium oxide

Page 30

-Range of cement binders based on magnesium oxide-Does not require high temperature processing -Sets and hardens by absorbing atmospheric CO2

-Produce ‘carbon negative’ construction products

� Carbon Fuel Cell

-Carbon-air fuel cell using…. variety of carbon-containing fuels (e.g. coal/biomass)

-Resistant to poisoning-Very high efficiency power generation

-Stream of pure CO2 gas suitable for sequestration

Page 32: Tech Transfer: Thrills, Pains and Chills Prof. Gerry George€¦ · Stage 01 Sourcing ideas Market application Stage 02 IP Protection Stage 03 Proof of Concept Product Development

i2india

Intend to partner :

� Indian research institutes, universities and research organisations– Commercialise ideas

– Funds for IP, proof of concept and seed investment

– Evaluate technology opportunities, form companies, raise investment

Page 31

� Corporates– Commercialise and incubate non-core ideas

– Manage proof of concept, early stage funds

� Bring Imperial Innovations Group technologies to India– Licensing to Indian companies

– Start-ups establishing joint ventures or spin-offs in India

– Development partners and customers