tech update final
TRANSCRIPT
Taylor
1. Introduction folder --
2. History
3. Features
4. Businesses
5. Umbrella Model
6. Future
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Presentation Agenda
Just a folder
- What is Dropbox
But...
• Computer software
• Web
• Mobile
- What is Dropbox
• Started in 2007
• S-curve Model
Source: Juan Carlos & Méndez García, ‘S-curve model for Facebook and Dropbox user adoption’
- Development
DateRevenues in million US$
Number of users in million US$
Revenues per user in US$/year
Jun-10 14 7.5 1.87
Oct-11 Close to 240 45 5.22
Nov-12 Close to 500 100 4.9
Feb-13 Above 520 110 4.82
Revenue
0
100
200
300
400
500
600
Jun
-10
Jul-
10
Au
g-1
0
Sep
-10
Oct
-10
No
v-1
0
Dec
-10
Jan
-11
Feb
-11
Mar
-11
Ap
r-1
1
May
-11
Jun
-11
Jul-
11
Au
g-1
1
Sep
-11
Oct
-11
No
v-1
1
Dec
-11
Jan
-12
Feb
-12
Mar
-12
Ap
r-1
2
May
-12
Jun
-12
Jul-
12
Au
g-1
2
Sep
-12
Oct
-12
No
v-1
2
Dec
-12
Jan
-13
Feb
-13
Dropbox Revenues in million
- Development
2007
2008
2012
2013 – 4
2013 – 7
Release Chinese version
Dropbox platform (API)
Automatic photo upload
9 employees
Give birth
• File synchronization
• Selective synchronization
• Data synchronization
- Synchronization
- Sharing
• Share single files with friends via a URL
• Share folders with invited Dropbox users
- Bandwidth Saving
• Upload and download only the parts of files that change during revisions
• If we make changes in a 125MB file, Dropboxonly needs to transfer 2 to 3MB of data to update the file
- File Recovery
• Keeps one-month history of file changes
- Free Space and Bonus Space
• Basically, free users have 2GB at first. • But users can also earn their bonus storage space (up to 18
GB) by: (1) Get Started-250 MB(2) Refer Friends to Dropbox- 500 MB/per friend (up to 16
GB) (3) Connect your Facebook or Twitter account- 125 MB/ per
account(4) Follow Dropbox on Twitter- 125 MB(5) Tell Us Why You Love Dropbox- 125 MB(6) Manage Your Email with Mailbox for iOS- 1GB
And Much More...
- Free Space and Bonus Space
• Pro Version (US$):
(1)100GB: 9.99/month; 99.00/year;
(2)200GB: 19.99/month; 199.00/year;
(3)500GB: 49.99/month; 499.00/year.
- Paid Version
- Paid Version
• Business Version:
As much as needed(Start at 1000GB) : $795/year for 5 users ($125/additional user/year)
- Paid Version
• “Over 200 million people and 2 million businesses use Dropbox to work smarter.”
- Dropbox Open Platform
• Sync API: Helps our mobile app to store and sync files with Dropbox
• Datastore API: Helps to keep your app's structured data in sync
• Most revenue from subscription fee.
• Overall, the business model of Dropbox is based on freemium.
• So far so good, cloud computing industry is red hot and the segment that Dropbox is in has 50%+ annual growth rates.(Forbes.com)
- Revenue
1. Social System --
2. Organizational Infrastructure
3. Hardware / Software
4. Individual Users
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- Social System
- Various competitors
- Folder sharing- Public folder for non-users’ download
- Create short web link
Inhibiting- Privacy & Security
- Multi-usage not available- Folder sharing occupies
all members’ space
Limiting
Motivating
- Organizational Infrastructure
- Internet connection a MUST
- Extra space given for referring friends to
Dropbox
Inhibiting
- No extra space if friends are already using
Limiting
Motivating
- Hardware / Software
Limiting- Sync speed much
slower than external hard disk (USB 2.0 / 3.0)- Internet connection a
MUST
Motivating(software)
- Work just like normal folders- Flexible, browsers usage OK
- Auto sync
Inhibiting(software)
- Time consuming- No priority specification
- Individual Users
Limiting
- Space not enough for very large files (e.g. video, movie)
Motivating- Free of charge
- Restore in all registered computers- Extra space by completing tasks
- Selective sync
Inhibiting
- Have to put stuff in designated “Dropbox folder”
Features Dropbox Google Drive Sky DriveFree Storage 2G 5G 7G
SupportedPlatform
Windows, Mac OS, Linux, iOS,Android, BlackBerry
Windows, Mac OS, iOS, AndroidWindows, Mac OS, iOS, Android, Windows Phone
Version History 30 Days for All Files30 Days or 100 Document Revisions
30 Days or 25 Document Revisions
File Upload LimitUnlimited Through Desktop App, 300MB Through Website
10GB Through Both Desktop App and Website
2GB Through Desktop App, 300MB Through Website
Sharing Simple Sharing LinkCustomized Sharing and Access Settings
Customized Sharing and Access Settings
Security2-Step Verification, 4-Digit Passcode for Mobile App
2-Step Verification Across All Google Services
Verification Code when Accessing PC Files Remotely
Supported File TypesMicrosoft Office, Apple iWork, Audio, Video and Image Files
Adobe Illustrator (.AI) & Photoshop (.PSD), Autodesk AutoCad, Scalable Vector Graphics, Audio, Video and Image Files
Microsoft Office, Audio, Video and Image Files
Upgrate Pricing
100GB$9.99/month or $99/year200GB$19.99/month or $199/year500GB$49.99/month or $499/year
25GB $2.49100GB $4.99200GB $9.99400GB $19.991TB $49.992TB $99.994TB $199.998TB $399.9916TB $799.99 (monthly rate)
27GB $10/year57GB $25/year107GB $50/year
- Competitors
• Connect every file, app and devices!
• Sync with cameras, TVs, cars, fridges and data on EVERYTHING!
- Future Plans
Do you think it is possible?
- Future Plans
Taylor