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Taiwan’s EZTable Eyes Expansion in Singapore and HongKong

An online restaurant reservation site isn’t the most innovative idea. But if we were to stand

back and observe, this simple service is dearly and clearly missing in many countries. Alex

Chen, CEO and founder of EZTable, is one who has spotted this missing gap in Taiwan.

Discussion: 2 | 0

March 15, 2011 by Willis Wee, in Asia, Startups

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12/5/28 Taiwan's EZTable Eyes Expansion in Singapore and Hong Kong | Tech in Asia

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Willis WeeMarch 16, 2011 at 5:23 am

agree. i like it simple.

Cherry RahtuMarch 16, 2011 at 2:31 amSmart idea for food lover, I think Singapore market needs such platform

Scott Si via Facebook  { Great to see Tech in

Asia doing more features on Philippine startups.

Keep them coming! } –  May 24, 5:16 PM

Yufeng Zhang via Facebook  { true true true }

–  May 23, 10:29 PM

Edwin Tam Wei Ching via Facebook  {

That's because SGeans are food crazy. And Singtel

doesn't have the klout or ability to write food well. }

–  May 22, 10:06 PM

Muhammad Imran Hirawan via Facebook

{ Over price..?? } –  May 22, 8:28 PM

Kevin Leversee via Facebook  { Try paying

for 10 and getting 1.5 like we do in manila } –  May

22, 2:20 PM

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Taiwan based start­up, EZTable is an easy­to­use online restaurant reservation site. Users can

book a restaurant in just three steps. What’s most impressive is that EZTable provides a wide

range of restaurants from various locations in Taiwan for users to choose from. To add on to

the user experience, EZTable also provides information such as transportation, dinning

reviews, promotions and blog articles on the selected restaurant.

It isn’t just about filling a market need. Chen’s love for food and convenience have also inspired

him to create EZTable to better serve food lovers in Taiwan.

“I love restaurant food. During my time at UCLA, California, I always reserve my restaurant

spot online. It just makes the whole dining experience better and more convenient,” Chen told

Penn Olson.

“Taiwan is well­known for its food culture. However, I realized there wasn’t such a service back

in the country. Taiwan deserves a better and more convenient online service platform to

connect restaurants and diners together. EZTable was founded to serve such needs,” he added.

Chen is right with his observation. EZTable currently has more than 100,000 regular users with

350 restaurants for diners to choose from. EZTable generates over 15,000 reservations per

month and is looking to reach out to more diners through its mobile applications. The grand

plan, however, is its upcoming international expansion plan.

“This summer we will also expand to Hong Kong and Singapore and hopefully EZTable can add

some more great restaurants internationally,” said Chen. It is exciting time ahead for EZTable

and we’ll update as we learn more from Chen.

Also catch: Taiwan’s Tech Start­ups and Culture

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Tags: EZtable, Startups, Taiwan

About Willis WeeFounder of Tech in Asia who is also an entrepreneur since 2005. Contact him atwillis[at]techinasia[dot]com

View all posts by Willis Wee →

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