technical communication and the internet · 2015-06-02 · agenda a. internet of things b. content...

Technical Communication and the Internet

Dr. Michael FritzCEO, tekom

1

Agenda

A. Internet of ThingsB. Content Creation and Delivery in the FutureC. Role of the InternetD. Challenges for International Standardization

© Dr. Michael Fritz 2015 2

A. Internet of Things

A.1 Smart ProductsA.2 Industry 4.0A.3 Big DataA.4 Cyber Security


Examples for smart ... Cars Homes Watches Machines ...

Internet of Things

A.1 Smart Products


"Smart" means product ‐‐> serviceCars Mobility Homes smartLivingWatches eHealthRefrigerator smartShopping

Internet of Things

A.1 Smart Products


Platforms that link products with services are the economic winners of the future

Internet of Things

A.1 Smart Products


A.2 Industry 4.0


Cyber Physical Systems "Machine to Machine" Individualization of Products

A.2 Industry 4.0


„Internet Plus“ in China制定“互联网+”行动计划，推动移动互联网、云计算、

大数据、物联网等与现代制造业结合，促进电子商务、工业互联网和互联网金融健康发展，引导互联网企业拓展国际市场。国家已设立400亿元新兴产

业创业投资引导基金，要整合筹措更多资金，为产业创新加油助力

Report on the Work of the Government 2015

Industry 4.0

A.3 Big Data

Old School: Aggregation of Data, e.g. Weekly reports Monthly reports Yearbook

New School: Direct Access Search Retrieval


Industry 4.0

A.4 Cyber Security

Important for Companies and Governments In China: „Central Steeering Committe for Cyber Security “中央网络安全和信息化领导小组 under the leadership of President Xi Jinping

© Dr. Michael Fritz 2015

B. Technical Communication in the Future

„Information 4.0“

Intelligent Information

© Dr. Michael Fritz 2015


B.1 „Old School“ Publishing


CCMS

push

pull

push

HTM

L

Print

Data Dump

B.2 Intelligent Information

1. Structured Authoring2. Adding Intelligence: Metadata3. Identifying Use Cases4. Defining Information Products5. Dynamic Content Delivery



B.2.1 Structured Authoring

Main Goals ofStructured Authoring Re‐useMore consistency ReadabilityMulti PlatformReadiness Adaptive Design(Responsive)


HTML 5



Structuring Method Functional Design




Topics Concept Task Reference

(Information Types)


„Food Menu“ „Eat Smart …“ „Choose …“ „1kcal = 1,000 cal …“



Data Format = XML Semantic Tagging Data Exchange Format

Information Model = DTD Component Content Management System (CCMS) Custom DTD Open Source DTD, e.g. DITA



B.2.2 Added Intelligence: Metadata

Identification (e.g. Product ID, QR‐Code) Domain (e.g. Medical Device) Classification (e.g. Pacemaker) Versioning (e.g. Version #) Variant (e.g. with mobile Software) Country (e.g. for the Chinese Market) Language (e.g. Simplyfied Chinese) ...


??? At the point of sales Example: At the car rental station“How do I start the car?”

Servicing the product Example: How to fuel the car

Repairing the product Example: Low tyre pressure

Additional information Example: Looking up spare part information


B.2.3 Identifying Use Cases



B.2.4 Defining Information Products

At the car rental station: How to start the car? At the filling station: How to fuel the car? On the road: Low tyre pressure? At home: Looking up spare part information



B.2.5 Dynamic Content Delivery

Main Goal of Dynamic Content Delivery: the Right Information for the Right Person at the Right Place at the Right Time on the Most Suitable Device



B.1 „Old School“ (Reminder)


Old School Publishing

CCMS

push

pull

push

Data Dump


B.2.5 Dynamic Content Delivery


Old School New SchoolMuch Information The Right Information

On Delivery At the Right Place

For Anybody For the Right Person

For Ever At the Right Time

On Paper and PDF, On the Most Suitable Devicemaybe Online


B.2.5 „New School“


Dynamic Content Delivery

smartCCMS

pull

C. Role of the Internet

C.1 Content Creation C.2 Content Delivery


Role of the Internet

C.1 Content Creation

Two options Inhouse In the Cloud


CCMS

CCMS + Control + Security‐ Security‐ Higher Costs

‐ Control ‐ Security+ Security+ Lower Costs

Role of the Internet

C.2 Content Delivery


CCMS

Smart Delivery on the Cloud

D. Challenges for International Standardization

Open Questions regarding Industry 4.0 Standards for Identifiers? Standards for the Exchange of Product Data? Standards for the Exchange of Product Information?


Contact

European Association for Technical Communicationtekom Europe e.V.Rotebühlstr. 6470178 StuttgartGermany

+49‐711‐65704‐[email protected] www.tekom.eu

technical communication and the internet · 2015-06-02 · agenda a. internet of things b. content...

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