technique: adventures in social media
DESCRIPTION
A presentation about how the Technique, Georgia Tech's student newspaper, has started to use social media and where we're going with our online presence. Presented at BarCamp Atlanta, Oct. 18, 2008.TRANSCRIPT
• Georgia Tech’s Student Newspaper• Circulation of 10,000 copies/week• Published since 1911
Our Web Presence
20002000
20022002
20052005
TodayToday
Currently
• Stories from the print newspaper.• Visitors can add “slivers.”• Poll• Letters to the Editor• Boringness
Hits/Statistics
Ballpark figure:20-200 uniques/day, maxing out on
Fridays and Mondays.
That sucks.That sucks.
Meanwhile, elsewhere…
• Twitter• Facebook
• @the_nique• 52 followers since August 29• Only 27 updates
Facebook Stats
• 14 “fans”• 3/14 people not part of or
somehow related to staff • 1/14 Editor-in-Chief’s mother
In the works
• Integrating Twitter feed into the site.• Comments on every article.• Slideshows of photos for articles.• Short weekly podcast news
summaries.
Challenges
• Staff uptake• Consistent transition• Volunteerism
What do you expect from a newspaper in today’s tech-driven world?
More
• http://nique.net• Twitter: @the_nique