the adventures of @dmc_julian: how a hospital system uses social media julian bond social media...
Post on 20-Dec-2015
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The Adventures of @DMC_Julian:How A Hospital System Uses Social Media
Julian Bond
Social Media Manager
Detroit Medical Center – Social Media Team
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@Julian_Bond = @DMC_Julian
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• DMC hospital system made up of eight different hospitals• Using Social Media regularly for the last 3 – 4 years• Have almost 20,000 total combined “Followers & “Likes”” from our DMC Facebook/Twitter pages
(counting individual hospitals & main DMC pages)• Over 1 Million Views on our DMC YouTube page since 2007
Intro to DMC Social Media
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EMERY KING VIDEO LIBRARY
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MY SPACE
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FACEBOOK & TWITTER
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“Making Medical Education & Health Fun”
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Live Surgery/Doctor Chats
• Birmingham Hip• daVinci Robotic Surgery• Doctor Chats on Various Topics (i.e. H1N1 Flu Prevention)
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‘9/9/09 Baby Race’ Radio Contest
• Radio promotion with Channel 955 Mojo In the Morning
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Mixing Humor with Messaging
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“The Highlights of the DMC”
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www.flickr.com/dmc_heals
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People of DMC
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Special Appearances
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Live Tweeting Events
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Boosting Employee Morale
www.youtube.com/DetroitMedicalCenter
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•Our DMC Handwashing “ICU-2” Dance Video (filmed at $0 cost with FlipCam use by internal staff) was released on YouTube with no press release and resulted in the video being featured one evening on local Ch.7 WXYZ News, which had a media value of $24k with over 153k impressions
No Press Release Required
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“Telling a Patient’s Story”
www.youtube.com/DetroitMedicalCenter
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Recording the story via FlipCam
www.youtube.com/DetroitMedicalCenter
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News Coverage Followed Afterwards…
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News Coverage Followed Afterwards…
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Live “Tweeting” at a Wedding
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Live Tweeting at a Wedding
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http://www.youtube.com/rehabinstitute#p/a/u/0/6-AwqJGmh6k
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From YouTube to “The Today Show”
•RIM’s “Walk for Love” YouTube video series (filmed at $0 cost with FlipCam use by internal staff) has over 60k views since Feb 2011 and around 2 million total impressions from the Twitter and Facebook pages of local and national media who followed the story; has amounted to over $20k in referrals from patients who found out about DMC thru videos
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THE END
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Questions? CONTACT INFO
@DMC_Julian -AND- @DMC_Heals
YouTube
www.youtube.com/detroitmedicalcenter
Website
www.dmc.org
Flickr
www.flickr.com/DMC_heals
www.facebook.com/DMCheals