techniques of advertising
DESCRIPTION
TECHNIQUES OF ADVERTISING. - The methods used to buy and sell us products and services. THE BANDWAGON EFFECT. Encourages you to buy a product or service because everyone else is Often there is oversell in this type of advertising. http://www.youtube.com/watch?v=Q5uwXkOFdrk&feature=related - PowerPoint PPT PresentationTRANSCRIPT
TECHNIQUES OF ADVERTISING
- The methods used to buy and sell us
products and services
THE BANDWAGON EFFECT• Encourages you to
buy a product or service because everyone else is
• Often there is oversell in this type of advertising
http://www.youtube.com/watch?v=Q5uwXkOFdrk&feature=related
http://www.youtube.com/watch?v=WcDpFLSTZWU&feature=related
http://www.youtube.com/watch?v=TgDxWNV4wWY
EMOTIONAL APPEAL• Uses strong
emotional; language that connects you with your fears or desires
• Many PSAs use this technique to hammer home their message
http://www.youtube.com/watch?v=P1Z8xxWhh5k&feature=PlayList&p=547B610255C4979C&playnext=1&playnext_from=PL&index=2
http://www.youtube.com/watch?v=jlXRengzZoc
http://www.youtube.com/watch?v=nMwxWHaZUro
http://www.youtube.com/watch?v=xffOCZYX6F8
http://www.youtube.com/watch?v=QINv6rebyTU
GLITTERING GENERALITIES• Relates the product
or services to words or images that promise everything, but deliver little or nothing
http://www.youtube.com/watch?v=s__nHCNT8y8
http://www.youtube.com/watch?v=TCjh9avGd40
http://www.youtube.com/watch?v=IocCC1-jeTY
PLAIN FOLKS APPEAL• Relates a product
or service to the experience of ordinary folks
• This is a technique meant to appeal to consumers who want value rather than prestige
http://www.youtube.com/watch?v=sOuizLehD2k
http://www.youtube.com/watch?v=Ug75diEyiA0
http://www.youtube.com/watch?v=vYEXzx-TINc&feature=related
TESTIMONIALS• Use of celebrities or
experts to speak for a product
• Sometimes advertisers insult our intelligence with celebrities who have little credibility about the product being promoted
http://www.youtube.com/watch?v=45mMioJ5szc
http://www.youtube.com/watch?v=aXSQy2ATQxk
http://www.youtube.com/watch?v=hVIjtF2eBrc
SCIENTIFC APPEAL• Uses statistics or
scientific data to persuade consumers to buy a product or service
http://www.youtube.com/watch?v=9XUKOUbp_PA
WHEN IN DOUBT DOUBLE UP• As you have
seen in several of our examples an approach used by many ad agencies is to combine two or more of the approaches
http://www.youtube.com/watch?v=ygh-sTzy5p8
http://www.youtube.com/watch?v=MLcYyivv9AI&NR=1
http://www.youtube.com/watch?v=USn5t5nQWU8&feature=related