technologie nfc : applications et enjeux - geoffroy raymond - tegona

Geoffroy Raymond, CEO [email protected] +41 22 884 83 04

Technologie NFC Applications et enjeux

First Rezonance Near Field Communication Les objets communiquants qui révolutionnent le quotidien

22/03/2012

© akaalias

Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 –

Software House: IT Security/ Critical Software

Foundation: 2009 in Geneva, Switzerland

Services: Custom Software Development

Product: TxMS – NFC/ Smart Secure Devices

Framework

Customers: Corporations and Governments

June 2011: Swiss Label CTI-Startup


Credit: blog.visa.com

What is NFC?

Near Field Communication (RFID <10 cm)

For mobile devices

Secure

Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Page 3


Credit: blog.visa.com

3 modes

Card Emulation

Read/Write

Peer 2 Peer



Credit: Isis

Card Emulation

The phone is acting as a card


Payment


Credit: Mobile Actu

Read/Write

The phone reads or writes information

Tag reading



Credit: Blackberry

Peer 2 Peer

2-ways NFC devices communication

File sharing



What about the ecosystem?

We have norms (NFC Forum)

NFC Phones are already there

Strong commitment from the industry


Credit: Blackberry


Norms & Standards

Leverage existing norms & industry expertise


Credit: NFC Forum


Samsung

NFC Phones available 50 NFC phones available today, 30 to come (2012)

50 – 100 millions phones shipped (2012)

Acer - Blackberry - Casio - Fujitsu - Samsung – Google - HTC -

Huawei - Kuoziro - LG - Mobiwire - Motorola - Nokia - Panasonic -

Sky Vega - Porsche - Prada - Samsung - Sharp - Sonim - Sony


Credit: Samsung

Copyright © 2012 Tegona - All Rights Reserved - 29/03/2012 – Copyright © 2011 Tegona - All Rights Reserved - 29/03/2012 – Page 11

Credit: Google

Google Nexus


Credit: Blackberry – NFC Rumors

RIM


Credit: LG

LG


Credit: HTC

HTC


Credit: Nokia

Nokia


Strong commitment

Mobile Network Operators / Financials

Services providers / Industrials



Huge range of applications

Key points: Ubiquituous, convenient and trendy

Market: Leverage in most products and services

Corporate: Simplify existing internal process and habits


Credit: Barclays

Payment (Outdoor)


Payment Vending machine

Credit: Google


Payment & Loyalty

Credit: Cityzi


Credit: NXP

Retail


Retail

Credit: Poken


Couponing

Credit: empower


Couponing


Credit: Astral Affichage

Advertising


Credit: JC Decaux

Advertising


Trailers

Credit: NXP


Credit: NA

Advertising


Smart Poster

Credit: Smart-Poster


Marketing

Credit: Tapit – NFC Rumors


Exhibitions and Events

Credit: WIMA


Public information

Credit: MaxPPP


Credit: Nokia

Public information


Social Check-in


Social Check-in

Credit: Google


Transit

Credit: Tapit – Samsung


Access control

Credit: HID


Access control - Parking

Credit: Vinci


Credit: Monaco

Tourism


Credit: Camille Chauvel

Culture


Credit: Nokia

Device pairing


Device pairing

Credit: Nokia


Stream pairing

Credit: Stanford Mobile and Social Computing Research Group


Healthcare

Credit: Samsung


MedTech Implant communication

Credit: OrthoTag


Gravestone tagging

Credit: RosettaStone


Automotive


Self tagging

Credit: Xperia


Smartbook

Credit: Atria Books


HW - Integration

Credit: Dekimado


HW - Tags


Gaming

Geoffroy Raymond, CEO [email protected] +41 22 884 83 04

Technologie NFC Applications et enjeux

First Rezonance Near Field Communication Les objets communiquants qui révolutionnent le quotidien

22/03/2012

© akaalias

Tegona www.tegona.com

technologie nfc : applications et enjeux - geoffroy raymond - tegona

Technology