Technology Led Business InnovationIndia - The Present & The Future

The only functions of an enterprise: marketing

and innovation

Peter Drucker

Innovation: Who comes to mind?

AppleGoogle

3MGE

MicrosoftIBM

SamsungP&G

ToyotaFacebook

Source: Booz & Company

What has India been innovating?

Patents originating out of India (recent 5 year period)

Worldwide rank #27

BRIC rank #4

Meanwhile, the rest of the world has been innovating at a rapid pace

Industries with more than 5% CAGR in patenting over a 20 year period

Where are we on those “hot” areas?

Nanotechnology: 10 out of about 10,000 patents

IT related: 150 out of about 100,000 patents

Digital communication: 300 out of about 265,000 patents

So, is India not innovating?

Or, just not protecting its innovation to create a

sustainable advantage?

Let’s take a look at some of the innovation from India

Startup Stage

Increase ad response with missed calls

Build customer loyalty with on-demand mobile updates

Toll-free dialling

1 Patent

Technology Business

Play Book Cricket

Movie Promotion

Demography ResearchMedia Measurement

Growth Stage

World's largest independent mobile advertising network

0 Patent

Technology Business

HTML 5

Reaches 1 bn customers

already

Aiming for 3 bn consumers

across 30 countries

But is the innovation sustainable?

India is Innovating

1 32

Focus on Process

and Business Innovation also

Move beyond Jugaad

Ecosystem and IP Protection

Three areas to ponder on

1 32

Focus on Process

and Business Innovation also

Move beyond Jugaad

Ecosystem and IP Protection

Three areas to ponder on

Innovation need not be just Product Innovation

Business Model Changed the basis of competition

ServiceCreated a new & Distinct market

Take a view of innovation

1 32

Focus on Process

and Business Innovation also

Move beyond Jugaad

Ecosystem and IP Protection

Three areas to ponder on

Moving beyond Jugaad Jugaad (creative improvisation) – satisfy & not optimize

For systemic innovation, constraints and compromises of Jugaad pose a fundamental problem

“Sir that’s a networking technology you wont find anywhere else in the world. It’s called “Jugaad”

Maturity Stage

Water purified using rice husk coated with nano-

sliver

The coated design surpassed all quality

standards

Natural materials and cutting edge

nanotechnology

14 Patents

Technology Business

TATA Swach – Thinking beyond Jugaad

“Claiming Jugaad as the Indian innovation paradigm takes attention

away from the multi-faceted challenge”

1 32

Focus on Process

and Business Innovation also

Move beyond Jugaad

Ecosystem and IP Protection

Three Areas to Ponder On

Creating a Sustainable InnovationThe Ecosystem

Strategic Planning Production Market

Development Value Added

Entrepreneurial Activity & Licensing Risk Reduction

Applied Technologies

Generic Technologies

Infratechnologies: Measurement and

Test Methods, Process Control Techniques, Interface Protocols

Science and Engineering Knowledge Pool Econ

omic

, Soc

ial a

nd E

nviro

nmen

tal c

ondi

tions

Joint Industry-Government Planning

Interface standards developed by professional societies

Market Planning Assistance

Technology Transfer

IP Rights

Tax Incentives

Incubators

National Labs

National Labs, Universities

Acceptance Standards, National Test Facilities

Here’s hoping for a sustainable technology led business innovation

from India!