TECHNOLOGY IN EMERGING MARKET

Made by : Gourav Upadhayay

DESCRIPTION OF TOPICTechnology in the emerging market means the new invention of

many kind of new product which help to develop the market which is not been developed. Emerging market is the country or the

market in the country which is not been developed yet but it is in the stage of developing by the help of the new kind of technology.New products like mobile,internet,social media and other type of

new technogies made the drastic change in the business or in other areas of economic growth of countries. Widely used common

technology is mobile through which communication is possible or other type of work is also possible like using of web so it is the

major factor in developing part of nation.

Market Development through technology

Economically

Socially

Politically

SOCIALLY DEVELOPMENT OF SOCIETYTHROUGH TECHNOLOGY

EMERGING TECHNOLOGY IN MODERN WORLD – SOCIAL

SOCIAL MEDIA MARKETING REFERS TO THE PROCESS OF GAINING WEBSITE TRAFFIC OR ATTENTION THROUGH SOCIAL MEDIA SITES.

SOCIAL MEDIA MARKETING INVOLVES USING PEER RECOMMENDATIONS, BUILDING BRAND PERSONALITY, AND

ADDRESSING THE MARKET AS A HETEROGENEOUS GROUP OF INDIVIDUALS. IT ALSO UNIQUELY ENCOURAGES CUSTOMERS TO

CREATE THEIR OWN CONTENT AND BUZZ AROUND A PRODUCT. IN OTHER WORDS, PROGRAMS USUALLY CENTER ON EFFORTS TO

CREATE CONTENT THAT ATTRACTS ATTENTION AND ENCOURAGES READERS TO SHARE IT WITH THEIR SOCIAL NETWORKS. HENCE, THIS FORM OF MARKETING IS DRIVEN BY WORD-OF-MOUTH; THIS MEANS

IT GENERATES RESULTS IN EARNED MEDIA RATHER THAN PAID MEDIA.

USING SOCIAL MEDIA FOR EVENT PROMOTION

FACEBOOK TWITTERLINKEDINEMAIL MARKETING YOUTUBE FLICKRSLIDE SHARE

• Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.

• Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.

SOCIAL MEDIA

SOCIAL MEDIA SERVES AS A COST-EFFECTIVE COMMUNICATION CHANNEL FOR PROMOTING

BRANDS TO TARGET AUDIENCES.

•The viral and collaborative nature of social media allows brands to build brand authenticity and loyalty among their users.•Social media allows brands to refine their segmentation strategy by reaching a narrow target audience.•Advertisers and PR professionals can use social media to engage audiences, create compelling content, and monitor sentiment about their brand.

SOCIAL MEDIA AND INTEGRATED MARKETING COMMUNICATIONS

• Some of the post popular tweets are tweeted by companies and businesses.

• Powerful brands like Coca-Cola and McDonald's boast Facebook pages with millions of fans.

• Social media, including social networks, makes it ever more important for companies to ensure their online exposure ties directly to their brand image and messaging.

• Along with television, radio, and print, social media is part of the communications ecosystem that works as a whole to create an enjoyable and seamless consumer experience across multiple channels.

• Likewise, integrated marketing communications is increasingly incorporating social media into the promotional mix to reach consumers on the web and on mobile devices.

FACEBOOK BUSINESS PAGE

Social networking sites such as Facebook can serve as lead generators for marketing communications campaigns.

• Brand Authenticity• Consumer Intelligence• Engagement Advertising and PR

POLITICAL DEVELOPMENT IN NATIONTHROUGH TECHNOLOGY

IMPACT OF TECHNOLOGY

IN POLITICS

"We have to do everything we can to encourage the entrepreneurial spirit, wherever we find it. We should be helping American companies compete and sell their products all over the world. We should be making it easier and faster to turn new ideas into new jobs and new businesses. And we should knock down any barriers that stand in the way. Because if we’re going to create jobs now and in the future, we're going to have to out-build and out-educate and out-innovate every other country on Earth."-PRESIDENT BARACK OBAMA, SEPTEMBER 16, 2011

ELECTION RESULTS 2014: NARENDRA MODI WINS INDIA. BJP

AND ALLIES CROSS 300 SEATS.

TECHNOLOGY PLAYED A HUGE PART, AND THE SURPRISINGLY DECISIVE RESULTS MARK THE COUNTRY’S FULL-SCALE EMBRACE OF THE DIGITAL

AGE. INDIAN ELECTIONS WILL NEVER BE THE SAME.MODI AND HIS PARTY USED THE SPINAL CORD OF INDIA’S REMARKABLE

MOBILE PHONE NETWORK, WITH ITS MORE THAN 900 MILLION CONNECTIONS, AND ADDED FACEBOOK, TWITTER, LIVE 3D ‘HOLOGRAM’

APPEARANCES IN COUNTRY TOWNS AND A TROOP OF TECH-SAVVY YOUNG ENTHUSIASTS.

THE HOLOGRAM 3D TECHNOLOGY

Modi's speeches using 3D

holographic technology so that

hundreds of thousands of

people can see and hear the

leader live at the same time at

different places.

As many as people got attracted

using satellite communication and

projection technology to take Modi’s avatar to the masses, connecting him with the electorate, but virtually.

THE USE OF TWITTER

The official site of Narendra modi

GENERATION

GAPPING TURNS

TO MAPPING!!

JUST TAKING MY EXAMPLE ,WHEN I OPENED MY PROFILE TO TALK TO SIR THEN I SEE THIS PM NARENDRA MODI CALLS MEETING ON HEALTH REFORMS THIS WEEK, WANTS HEALTH INSURANCE FOR ALL HTTP://READ.HT/H5S AND THIS PIC

It is not just a digitally generated statement but it makes the people aware about the things that they don’t come to know generally !!!

WHAT HAPPENED AFTER ALL THIS ???ANY GUESSES??

•

                                             expected to see a 12 per cent

increase in the number of voters compared to the 2009 polls. The Election Commission, thanks to its unique initiative -Systematic Voters Education and Electoral Participation (SVEEP) - hopes the voting percentage to touch 70 per cent or even surpass it.In terms of numbers, it meanS a staggering 57.12 crore voters,about 15.41 crore more than the figure during the 2009 general election. The turnout will exceed the 2009 voting percentage of 58.7 by 12 per cent and the all-time high percentage of 63.56 in the 1984

polls by about 7 per cent. More than 12 crore people are first-time voters this time.

“DIGITAL WAR ROOMS”• Information technology professionals worked 24x7 in the capitals of Jharkhand, Jammu & Kashmir, Haryana and Maharashtra to promote the BJP’s agenda and track

voting trends through platforms such as Facebook, Twitter, WhatsApp and Android messaging applications.

• The concept of a digital war room was devised by about 40 social media strategists who were a part of Prime Minister Narendra Modi’s Lok Sabha poll campaign team. They will now visit the four poll-bound states to set up similar war rooms and recruit about 10 members for each team.

•The teams used both Hindi and English in their posts to widen their audience

• Politicians across the world have been tapping social media to reach out to voters since

US President Barack Obama’s 2008 election, seen as a demonstration of the power of the net in election campaigns.

• “India has around 150 million internauts (internet veterans) wired to social networking sites. The team should be cautious as one mistake can lead to incorrect or sensitive information going viral,” Prakhar Prasad, a guest lecturer at IIT Kharagpur and NIT Durgapur.

LEADING TO INCORRECT OR SENSITIVE INFORMATION GOING VIRAL.

We are not at these places but it’s the bliss of technology that brings us all to there.

ECONOMICAL DEVELOPMENT IN NATIONTHROUGH TECHNOLOGY

• Capital: To produce more capital goods, which are not directly consumable, present consumption must be reduced. As the saving rate increases, capital increases, and also economic growth increases.

• Technological Advances: Technological advances usually come as a result of companies and a country investing in research and development.

ECONOMIC GROWTH FACTORS

ECONOMIC DEVELOPMENT IN VILLAGESTHROUGH TECHNOLOGY

Power constraints- Sporadic availability of power (unreliable) and substandard quality of power

ITC overcame this constraint by installing battery based UPS backup. Now solar battery chargers are used. 1 charge =

70 to 80 minutes of computer usage.

Telecom Infrastructure: Usually poor infrastructure. As of now rural telecommunications infrastructure is designed to

carry voice traffic only. Transmission speed being slow-restricts internet access

Initial solutions to this constraint was to help C-DOT improve their RNS kits to allow for increased transfer up to 40

kbps from the earlier 12 kbps (Dial-Up connection)

Dial-Up to VSAT : Dial-up connection was not sufficient to drive future proposed applications. In order to support

transactional capabilities and multimedia applications, ITC adopted a satellite based technology VSAT. Now has

speeds up to 256 kbps. (Cost per installation=Rs 120,000)

Applications : The Web site www.soyachoupal.com is the gateway for the farmer. The Web site is protected and

requires a user ID and password to login. As of now sanchalaks are the only registered users.

Weather :.Localized weather information is presented on regions within a 25 kilometer range. Typically 24- to 72-hour

weather forecasts are available along with an advisory. Weather data is obtained from Indian Meteorological

Tech industry powers Portland

increases, job growth

In Portland, tech jobs account for 12.6 percent of all new office jobs in the

two-year period. Tech employment has played a major role in the recovery

of the U.S. office market as a whole, according to the report from real estate

‘Google Glass Could Help

Rural Surgeons’

India is the perfect place for Google Inc.’s wearable

computer Google Glass, according to the first

surgeon in the country to perform an operation

wearing the optical device.

J.S. Rajkumar, a tech-savvy laparoscopic surgeon at

the Lifeline Multi Speciality Hospital in the

southern city of Chennai, on Tuesday carried out

two operations wearing Glass, which uses a tiny,

voice-controlled, Wi-Fi-enabled computer on the

face.

India needs technological and social innovations: TCS Vice- Chairman S Ramadorai

HYDERABAD: India needs to unleash technological and social innovations that can usher in a new developmental model the

world has not seen before, TCSBSE 0.07 % Vice- Chairman S Ramadorai said .

"We need technological and social innovations that can show the way to a new developmental model, a model where cutting-edge technologies power our quest to understand the outer space and at the same time high-end but low cost technologies help solve

simple everyday problems," he said.

Delivering his address at the 13th convocation of the International Institute of Information Technology (IIIT) here, the top TCS executive said that India has many complex problems

across developmental, business and economic needs.

TECHNOLOGY IN BUSINESS

INCREASEPRODUCTIVITY

LESS WORK FORCE

HIGH PROFITREDUCED WASTES

THANK YOU