technology management: burger king survey project
TRANSCRIPT
Burger King Customer SurveyA H M E T FAT I H B A Ş K AYA
A L I K İ R E Ç K AYA
D E N I Z C A N K A H YA O Ğ L U
H A C E R Ü S T Ü N
Customer Preference 1st Pick 2nd Pick 3rd Pick
Steakhouse Burger 6 1 1
Chicken Royale Burger 5 3 2
Big King Burger 4 3 1
Whooper Burger 3 1 3
Whooper Jr. Burger 2 1 2
Big King Extra Burger 1 3 3
Big King XXL Burger 1 1
Texassmokehouse Burger 1 2 2
Hamburger 1 1
King Chicken Burger - 5 6
Tavukburger - 2
Tendercrisps Burger - 1
Cheeseburger - 1 1
Beanburger - - 1
0
2
4
6
8
10
12
3rd Pick
2nd Pick
1st Pick
0
2
4
6
8
10
12
14
16
18
20
Çıtır Peynir King Nuggets Chicken Fries Soğan Halkası Patates Chicken Wings Chicken Tenders Ekmek
1st Pick 2nd Pick 3rd Pick
0
2
4
6
8
10
12
14
16
Buffalo Sos Hardal Honey Mustard Ranch Sos Barbekü Sos SarımsaklıMayonez
Mayonez-Ketçap Acı Sos
1st Pick 2nd Pick 3rd Pick
0
2
4
6
8
10
12
14
16
18
20
Pepsi Fruko Yedigün Ice Tea Milkshake Portakal Suyu Limonata Ayran
Chart Title
1st Pick 2nd Pick 3rd Pick
0
1
2
3
4
5
6
7
8
Once a week Twice a week Once in two weeks Once in a month Once in two months Once in three months
How often do you consume any of the BK's products?
0
5
10
15
20
25
Yes No
Are you satisfied with those criterions?
Quality
Variety
0
2
4
6
8
10
12
14
16
18
20
Going to BK's branches Online\ Call Order
Which one do you perefer more frequently?
0
5
10
15
20
25
Yes No
Are you satisfied with waiting time for service for those criterions?
BK Branch
Takeaweay
0
5
10
15
20
25
Yemeksepeti.com BurgerKing.com.tr
Which one do you prefer for Online Order?
0
1
2
3
4
5
6
7
P: 1 - 5 P: 6 P: 7 P: 8 P: 9 P: 10
Do you rank the three performance measurement?
Speed Service Taste
0
2
4
6
8
10
12
14
16
18
Fair price Can be more feasible
Are you satisfied with the prices?
0
2
4
6
8
10
12
14
16
18
Tried&satisfied. Tried¬ satisfied. Not tried
Have you ever tried BK's new french fries?
Most-preferred ideal menu