Technology meets Strategy – Digitale Trends 2017Hartmut König | Director Specialist Sales | Marketing Cloud

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12 Monate

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Trends

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Medienkonsum

In der Altersgruppe 16 – 44 übersteigt die tägliche

Nutzungsdauer des Smartphones die Nutzung

aller anderen Medien

95% Prozent der Jugendlichen besitzen einSmartphone, 55% einen

Fernseher

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Soziale Netzwerke

Facebook zählt in 2016 1,79 Mrd aktive Nutzer

Jugendliche finden Sie beiSnapchat, WhatsApp & Co

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Digitalisierung

„Die Digitalisierung ist einsolcher Umbruch wie die

Zeit des Buchdrucks und die Zeit von der Agrarwirtschaft

zur Industrialisierung“

Customer Experience ist nur für 28% der Top Manager eine Priorität

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Medienkonsum Soziale Netzwerke Digitalisierung

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Digital Intelligence Briefing2017 Digital Trends

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Soziale Netzwerke

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Medienkonsum

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Digitalisierung

Customer Experience

Product/Service Innovation

Customer Service

Product/Service Quality

Online/Offline

Mobile eCommerce

Price

Convenience

None of the above

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Customer Experience

Customer Experience

Data-driven Marketing

Cross-channel Marketing

Mobile

Programmatic buying

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Customer Experience

Strategy

Culture

UX Design

Skills

Data

Technology

Process

Collaboration

> 67%

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Customer Experience

Strategy

Culture

UX Design

Skills

Data

Technology

Process

Collaboration

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Fazit

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Medienkonsum Soziale Netzwerke DigitalisierungCustomer Experience

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Agilität und Kundenfokus sind entscheidend für den Erfolg von Unternehmen

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Werbung

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Customer ExperienceMedienkonsum Soziale Netzwerke

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Adobe Sensei