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TechnoratiDavid Weil

+What is Technorati

Internet search engine for blogs

Created by David Sifry in 2002

San Francisco based company

Uses intelligent open-sourced software

+How Does it Work?

Ranks results based on hyperlinks

Hyperlinks=authors popularity and authority

Searches based off tags or keywords

Scan videos, photos, news articles, games, movies, and books

Top 100

State of the Blogosphere

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Approximately 130 million registered blogs currently on the Internet

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+Technorati Users

6.7 million users visit the site each day

80% of users in the United States and 85% of users globally visit Technorati at home

Most active group of users is young adults aged 18-34

+Technorati Users

+Changing the Way We Communicate

“The hyperlink is becoming a new form of social gesture between people”

David Sifry, Founder of Technorati

Digital Communities Blogs Blogging Communities

+Potential Issues

Changing the way writers publish on-line material Lack of credibility

Funding

Superficial hyperlinks

+Search Engine Optimization

Universities and Non-for profit organization using digital means to accomplish PR goals

Hiring more specialized workers to deal with

on-line presence.

+Technorati and PR Professionals

Combination of Blogopshere and mainstream media

PR Newswire

Washington Post.com

Digital Media tracking

Categorize consumers and brand presence