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MALAYSIA AIR PURIFIERS MARKET

COMPETITION, FORECAST AND OPPORTUNITIES

2016 – 2026

PUBLISHED: April 2021

M A R K E T I N T E L L I G E N C E . C O N S U L T I N G www.techsciresearch.com

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Table of Contents

S. No. Contents

1. Air Purifiers: An Introduction

2. Research Methodology

3. Impact of COVID-19 on Malaysia Air Purifiers Market

4. Executive Summary

5. Voice of Customer

5.1. Brand Preferences

5.2. Preferred Point of Purchase

5.3. Factors Influencing Purchase Decision

6. Malaysia Air Purifiers Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2. Market Share & Forecast

6.2.1. By Filter Type (HEPA + Activated Carbon, Prefilter + HEPA, Prefilter + HEPA + Activated Carbon, HEPA and Other Air Purifiers)

6.2.2. By Sales Channel (Multi-Branded Stores, Exclusive Stores, Online)

6.2.3. By Company (2020)

6.2.4. By Region

6.3. Market Map (By Filter Type)

6.4. Market Map (By Sales Channel)

6.4. Market Map (By Region)

7. Malaysia HEPA + Activated Carbon Air Purifiers Market Outlook


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Table of Contents

S. No. Contents

7.1.1. By Value & Volume


7.2.1. By Sales Channel

7.3 Pricing Analysis

8. Malaysia Prefilter + HEPA Air Purifiers Market Outlook






9. Malaysia Prefilter + HEPA + Activated Carbon Air Purifiers Market Outlook






10. Malaysia HEPA Air Purifiers Market Outlook






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Table of Contents

S. No. Contents

11. Demand and Supply Analysis

12. Market Dynamics

12.1 Drivers

12.2 Challenges

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Import Export Analysis

16. Malaysia Economic Profile

17. Competitive Landscape

17.1 Sharp Electronics (Malaysia) Sdn. Bhd.

17.2 Philips Malaysia Sdn Bhd.

17.3 Panasonic Malaysia Sdn. Bhd.

17.4 CUCKOO International (MAL) Sdn. Bhd.

17.5 Coway (Malaysia) Sdn. Bhd.

17.6 AMWAY (Malaysia) Sdn. Bhd.

17.7 Xiaomi – Mi Malaysia

17.8 Hitachi Sales (Malaysia) Sdn Berhad

17.9 Samsung Malaysia Electronics (SME) Sdn. Bhd.

17.10 Dyson Malaysia Sdn. Bhd.

18. Strategic Recommendations

19. About Us & Disclaimer

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List of Figures

Figure No. Title

Figure 1: Brand Preferences, By Company, 2020 (Base=100)

Figure 2: Preferred Point of Purchase (Base=100)

Figure 3: Factors Influencing Purchase Decision (Base=100)

Figure 4: Malaysia Air Purifiers Market Size, By Value, 2016-2026F (USD Million)

Figure 5: Malaysia Air Purifiers Market Size, By Volume, 2016-2026F (‘000 Units)

Figure 6: Malaysia Air Purifiers Market Share, By Filter Type, By Value, 2016-2026F

Figure 7: Malaysia Air Purifiers Market Share, By Sales Channel, By Value, 2016-2026F

Figure 8: Malaysia Air Purifiers Market Share, By Company, By Value, 2020

Figure 9: Malaysia Air Purifiers Market Share, By Region, By Value, 2020 & 2026F

Figure 10: Filter Type Map on the Basis of Market Size (USD Million) & Growth Rate (%)

Figure 11: Sales Channel Map on the Basis of Market Size (USD Million) & Growth Rate (%)

Figure 12: Region Map on the Basis of Market Size (USD Million) & Growth Rate (%)

Figure 13: Malaysia HEPA + Activated Carbon Air Purifiers Market Size, By Value, 2016-2026F (USD Million)

Figure 14: Malaysia HEPA + Activated Carbon Air Purifiers Market Size, By Volume, 2016-2026F (‘000 Units)

Figure 15:Malaysia HEPA + Activated Carbon Air Purifiers Market Share, By Sales Channel, By Value, 2016-2026F

Figure 16: Malaysia Prefilter + HEPA Air Purifiers Market Size, By Value, 2016-2026F (USD Million)

Figure 17: Malaysia Prefilter + HEPA Air Purifiers Market Size, By Volume, 2016-2026F (‘000 Units)

Figure 18: Malaysia Prefilter + HEPA Air Purifiers Market Share, By Sales Channel, By Value, 2016-2026F

Figure 19:Malaysia Prefilter + HEPA + Activated Carbon Air Purifiers Market Size, By Value, 2016-2026F (USD Million)

Figure 20:Malaysia Prefilter + HEPA + Activated Carbon Air Purifiers Market Size, By Volume, 2016-2026F (‘000 Units)

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List of Figures

Figure No. Title

Figure 21:Malaysia Prefilter + HEPA + Activated Carbon Air Purifiers Market Share, By Sales Channel, By Value, 2016-2026F

Figure 22: Malaysia HEPA Air Purifiers Market Size, By Value, 2016-2026F (USD Million)

Figure 23: Malaysia HEPA Air Purifiers Market Size, By Volume, 2016-2026F (‘000 Units)

Figure 24: Malaysia HEPA Air Purifiers Market Share, By Sales Channel, By Value, 2016-2026F

Figure 25:Malaysia Imports of Machinery and Apparatus for Filtering or Purifying Gases, By Value (USD Million), 2016-2020

Figure 26:Malaysia Exports of Machinery and Apparatus for Filtering or Purifying Gases, By Value (USD Million), 2016-2020

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List of Tables

Table No. Title

Table 1: Malaysia HEPA + Activated Carbon Air Purifiers Market, Pricing Analysis, 2020

Table 2: Malaysia Prefilter + HEPA Air Purifiers Market, Pricing Analysis, 2020

Table 3: Malaysia Prefilter + HEPA + Activated Carbon Air Purifiers Market, Pricing Analysis, 2020

Table 4: Malaysia HEPA Air Purifiers Market, Pricing Analysis, 2020

Table 5: Pollution Standard Index for Concentration of Air Pollutants in Malaysia

Table 6: Certifications with Popular Air Purifier Brands in Malaysia

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Air Purifiers : An Introduction

9

Xxx

Xxx

Xxx

Xxx

Xxx

Xxx

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Air Purifiers : An Introduction

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Research Methodology

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Information regarding

Malaysia air purifiers

market was gathered

through primary

research surveys with

manufacturers,

retailers and

distributors present in

Malaysia, followed by

exhaustive secondary

research.

Research

All collected

information was then

validated through

multiple sources and

data warehouses in

order to present the

most accurate and

precise information

about Malaysia air

purifiers market.

Evaluation&

Validation

Various aspects of the

market were

comprehensively

monitored and

analyzed by the team

of industry experts.

TechSci Research also

identified and analyzed

trends, drivers and

challenges in Malaysia

air purifiers market.

Analysis

The analyzed information was then

presented in a chronological order to depict a meaningful and clear picture of Malaysia air purifiers market. It should be noted that we have

collected information related to the

organized market only and all parameters are

related to that including market

shares.

Presentation

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Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of Malaysia air purifiers market. The

team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as

increasing number of residential units, deteriorated air quality and rising air borne diseases. The study includes market

forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in

Malaysia air purifiers market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value: Market size, in terms of value, for the year 2020 was calculated based on information collected

through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as air

purifiers manufacturers and distributors.

• The team interviewed more than 15 manufacturers/suppliers, 25 distributors and 10 industry experts in Malaysia air

purifiers market to obtain the overall market size during 2016-2020, which was validated by the Delphi technique.

Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for

2016-2020.

• Respondents were asked about the current and future market growth rates, market shares by filter type, by sales

channel, by company and by region. Removing the outlier responses, the geometric mean of growth estimates and

product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares.

Revenue shares generated across various segments were further triangulated from other stakeholders depending upon

the segments of air purifiers.


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Methodology Followed for Calculation of Market Shares:

Market shares by filter type, by sales channel, by region and by company were calculated based on the responses received

through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue

generated from various segments. The final shares were calculated by taking the geometric mean of the responses gathered

from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the

survey results in SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To

forecast Malaysia air purifiers market, TechSci Research used various forecast techniques such as:

o Moving Average

o Time Series Analysis

o Regression Analysis

o Econometric and Judgmental Analysis


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TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions.

TechSci Research also used the impact analysis during short, medium and long-term period to estimate the demand and to

reach accurate market numbers.

Partial List of Companies Interviewed

Coway (Malaysia) Sdn. Bhd., CUCKOO International (MAL) Sdn. Bhd., AMWAY (Malaysia)

Sdn. Bhd., Panasonic Malaysia Sdn. Bhd., Sharp Electronics (Malaysia) Sdn. Bhd., Philips

Malaysia Sdn Bhd., Xiaomi – Mi Malaysia, Hitachi Sales (Malaysia) Sdn Berhad, Samsung

Malaysia Electronics (SME) Sdn. Bhd., Dyson Malaysia Sdn. Bhd., etc.

Secondary Sources

Company Annual Reports, Association Reports, Industry Magazines, News Dailies, Credible

Paid Databases, World Bank, UN Comtrade, International Monetary Fund, Air Research

Commission, The Air Institute of Malaysia, Korea Times


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Industry Brief

According to TechSci Research report, “Malaysia Air Purifiers Market By Filter Type (HEPA + Activated Carbon, Prefilter + HEPA + Activated Carbon, Prefilter +HEPA, HEPA and Other Air Purifiers), By Sales Channel (Multi-Branded Stores, Exclusive Stores, Online, Others), By Company, By Region, Forecast &Opportunities, 2026”, Malaysia's air purifiers market was valued at around USD68.31 million in 2020 and is anticipated to grow at an impressive rate of 5.41%in the forecast period 2022-2026, owing to high usage of coal to meet the energy requirements of various end-user industries, which as by-product leads tohigher air pollution levels and hence increased demand for air purifiers. Air purifiers remove contaminants from the air to improve the air quality. There aretwo type of air purifiers namely active and passive type air purifiers. Active purifiers release negatively charged ions which as a result attract pollutants to thesurface while passive purifiers remove the dust and particulate matter permanently. Reduction in the prices of air-purifiers is a major driver for the rise inmarket demand in Malaysia.

Strict government regulations to maintain the quality of air is fueling the demand for air purifiers in Malaysian market. Rise in the number of industries to fulfillthe requirements of consumers and rising urban population are majorly contributing to the rising air pollution levels in the country. Moreover, the growth inurban transportation sector is also contributing to the market growth as automobiles emit smoke and other harmful substances directly into the air, whichincreases the air pollution levels and hence the demand for air purifiers. Growth in per capita income is also enabling consumers to afford air purifiers whichwas till now considered a non-essential commodity. Advancements in technology used in air purifiers is fostering the market growth in Malaysia. Rise indemand for air purifiers form diverse end-user industries comprising of building and construction, automotive, energy and power, among others. Air purifiersoffer highest quality of air and aid in safeguarding the health conditions of citizens in Malaysia. Major players in the air purifiers market are creatingawareness regarding the benefits of air purifiers.However, some air purifiers produce ozone and high cost of air purifiers may hamper the air purifiers market growth for the forecast period.

Malaysia air purifiers market is segmented into filter type, sales channel, region, and company. Based on filter type, market is further divided into HEPA +activated carbon, prefilter + HEPA, prefilter + HEPA + activated carbon, HEPA and other air purifiers. Among these prefilter + HEPA + activated carbon-basedair purifiers are anticipated to grow with a CAGR of 5.82%. This can be attributed to their ability to trap air borne pathogens and other harmful substancespresent in the air as they have three layers namely, pre-filter, HEPA and activated carbon. Pre-filter provides for higher initial efficiency by acting as dust andsubmicron particulate collector before air passes to HEPA filter, which further enhances some aspect of performance and increases the durability of HEPAfilters. High quality and reliability of the HEPA filters to remove 99.97 percent of any particle bigger than 0.3 microns makes it a preferred choice forinstallation by consumers. Activated carbon filters constitute small pieces of carbon in powdered or granular forms with open pores in order to absorb a largenumber of particles present in the air. These types of filters also aid in absorbing odor and gases released from smoke, chemicals, and cooking process,among others. Additionally, they keep away any debris or dust from your lungs making them a preferred choice among customers.

Coway (Malaysia) Sdn. Bhd., CUCKOO International (MAL) Sdn. Bhd., AMWAY (Malaysia) Sdn. Bhd., Panasonic Malaysia Sdn. Bhd., Sharp Electronics(Malaysia) Sdn. Bhd., Philips Malaysia Sdn Bhd., Xiaomi – Mi Malaysia, Hitachi Sales (Malaysia) Sdn Berhad, Samsung Malaysia Electronics (SME) Sdn. Bhd.,Dyson Malaysia Sdn. Bhd., etc. are some of the leading players operating in Malaysia air purifiers market. Manufacturers are increasingly focusing onresearch and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability,several air purifier manufacturers are coming up with their technologically advanced offerings.

“Emerging technologies are contributing to new innovations and upgradation of existing technology which is leading to launch of products such as robotic airpurifier which is autonomous in nature and removes chemical and gaseous pollutants, among others. Also, the demand for smart air purifiers which is moreefficient than the conventional air purifiers is on rise in Malaysia. Investors may look for investing in research and development to surge the growth of airpurifiers in Malaysia through the forecast period.”, said Mr. Karan Chechi, Research Director with TechSci Research, a global research-based managementconsulting firm.

https://www.techsciresearch.com/report/malaysia-air-purifiers-marke/7339.html

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Sample Data - Snapshot

Malaysia Air Purifiers Market Size, By Value, 2016-2026F (USD Million)

CAGR 2016-2020

By Value: xx%

CAGR 2021E-2026F

By Value: xx%

2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F

Malaysia HEPA Air Purifiers Market Share, By Sales Channel, By Value, 2016-2026F

2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F

Multi-Brand Stores 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%

Online 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%

Exclusive Stores 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

Malaysia HEPA Air Purifiers Market Share, By Sales Channel, By Value, 2016-2026F

2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F

Multi-Brand Stores 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%

Online 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%

Exclusive Stores 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

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Report Name: MALAYSIA AIR PURIFIERS MARKET

COMPETITION, FORECAST AND OPPORTUNITIES

2016 – 2026

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in

number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The

proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’

model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich

evaluation of the opportunities available in the market.

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• Global Air Purifier Market By Filter Type (HEPA & Activated Carbon, Ion & Ozone, Electrostatic Precipitators, HEPA & Activated Carbon + Ion & Ozone, HEPA, Activated

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of thisreport. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative marketsize and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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