Opening  New  Doors  for  You  The  Developer  Opportunity  with  Barnes  &  Noble  

2  

The  eReading  revolu>on  is  

here  

Barnes  &  Noble  knows  

readers  

4  

World’s  largest  bookstore  

2M+  unique  >tles  sold  each  year  

1,300+  retail  outlets  in  50  states  

5  

Barnes  &  Noble  knows  

digital  

6  

2M+  eBooks  

Most  advanced  eReading  plaMorm  

World’s  largest  eBookstore  World’s  largest  eBook  store  

7  

2014  2012   2013  

Source:  Analyst  Reports  (ci>ng  Barclays  Capital  projec>ons)  

2010  

Market    opportunity  is  

exploding  

Tablet PC Projections (All Tablets) Millions Units

US Market for eReaders (e-Ink) Estimated, Millions of Users

2011  

25.3  

10.7  

32.2  

18.9  

57  

15.5  

71.3  

38  

85.5  

8  

June  2009  

June  2011  25%  

Barnes  &  Noble  is  quickly  gaining  

market  share  

9  

Rave  reviews!  

Sets  a  new  bar  for  eReaders.  Forrester  Research  analyst  blog  pos>ng,  4/25/11  

Best  e-­‐ink  reader.  CNET,  6/1/2011  

Excellent.  CNET  6/22/2010  

Flash  web  browsing,  downloads,  games,  email,  it’s  all  here.  Engadget,  4/25/11  

10  

Social  Prolific  Voracious  Passionate  

11  

Introducing  

12  

Top-­‐selling  apps  gross  

$100K  in  first  30  days  

Showing  you  the  money  

“Working  with  the  B&N  Nook  Developer  Team  has  been  a  wonderful  experience  and  amazing  income  opportunity.”    

Darren  Murtha,  CEO,  Murtha  Design  Inc.  Drawing    Pad  

2M+  downloads  just  weeks  aher  launch  

“Sales  have  been  very  good  compared  to  other  stores.    A  lot  of  other  stores  we  get  buried  in  thousands  (or  hundreds  of  thousands)  of  apps,  many  of  them  poorly  built....which  makes  discoverability  very  difficult  while  causing  casual  customers  to  be  disappointed  and  apprehensive  because  of  bad  experiences  with  poor  sohware.”  

 Keith  Pichelman,  Co-­‐founder  and    CEO,  Concrete  So>ware,  Inc.    

Aces  Jewel  Hunt  

Pocket    Ant  

Aces  Bubble  Popper  

13  

Building  momentum  

300+  apps   5-­‐star  reviews   App  experience  integrated  into  product  

My-­‐Cast  Weather  Radar  “Convenient.  Great  app.”  

Epicurious  “Great  app!  Easy  to  use  and  worth  the  price.”  

QuickOffice  Pro  “Wow,  I  love  it!!”  

14  

A  winning  

plaMorm  

15  

Become  a  

Let’s  change  the  future  of  reading  together  

Sign  up  

Download  SDK  

Apply  to  qualify  

16  

CommunicaZon  ProducZvity  EducaZon  Kids  Media  Games  

Types  of  

apps  

Food  and  Wine  Health  and  Fitness  Shopping  Fashion  Home  and  Garden  Travel  

17  

Benefits  Deploy  your  apps    quickly  with  our  tools    and  resources  

Market  and  sell  to  millions  of  customers  

18  

Our  doors  are    open  to  you  

Unmatched  visibility  and  exposure  

19  

Let’s  change  the  future  of  reading  

together  

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