tedxrheinmain "hub": project teaser

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The roadmap 2013/2014 for TEDxRheinMain.

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Page 1: TEDxRheinMain "Hub": Project Teaser

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Page 2: TEDxRheinMain "Hub": Project Teaser

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In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxRheinMain, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.

Page 3: TEDxRheinMain "Hub": Project Teaser

Bringing people together to share a

liked experience.

We focus on the german intellectual elite of creative doers, change agents and rule breakers.

People who are constantly looking for inspiration and the exchange of ideas with other people.

Print analogy: Brand Eins, Business Punk, Enorm, Neo, Der Freitag, Die Zeit, Wired,

SustainabilityOptimize the user experience bevor and after an event in terms of networking and information.

Critical MassExpand the audience and partner network to broaden our hub of content and activities.

Relevance Become the leading hub in Germany for inspiration and networking in the spirit of TED: „Ideas worth spreading“.

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Page 4: TEDxRheinMain "Hub": Project Teaser

Darren Cooperlicense holderAccount ManagerMRM Worldwide

Many of us have been watching TED talks for years: loved the inspiration of all those great people and great ideas. Since 2010 we bring this magic to our region: RheinMain.

• 7 Events• 50 TEDx Speaker• over 2.500 attendees

Wolfgang Weichtstrategy plannerDigital Consultantfreelance

Ossi Urchsevent hostSpeaker & Consultant freelance

Günther Mulderspeaker managerconcept developer freelance

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Page 5: TEDxRheinMain "Hub": Project Teaser

We need a funding for the editorial team and the event infrastructure.

We have to expand our network to the (local) offline world.

We have to find longterm investors and sponsors.

good.isthebolditalic.com

freitag.deutopia.de

DigitalAn online magazine about the topic of our TEDx events and speakers, regional highlights and ideas worth spreading.

EventA day conference with over 500 attendees and a broad spectrum in terms of speakers and topics. Small evening salons with 50 attendess and a topic focus.

Print (projected)A quarterly print magazine focusing on the highlights from our digital activities and events.

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Page 6: TEDxRheinMain "Hub": Project Teaser

Cost Structure Revenue Stream

Value Propositions

Customer Segments

Key Partnerships

Key Resources

Key Activities

Channels

Customer Relationships

Media Partner

TED

Global Sponsors

Online Marketing

Event Orga.Content Production

Ticket Sales

Sponsors

A hub for TED minded

people

Community Building Content

CreationIdeas worth

spreading

Online Community

Global Sponsors

Local Community

Local SponsorsEvents

Internet

Media Partner

Core Team Editorial Team

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Page 7: TEDxRheinMain "Hub": Project Teaser

Mai/June 2013Relaunch Homepage

Spring/Summer 2013Salon „Distributive Industries“

Autumn 2013Salon „Mobility Futures“

Spring 2014Conference „Rule breaker“

[email protected]

facebook.com/TEDxRheinMaintwitter.com/TEDxRheinMaingplus.to/TEDxRheinMainyoutube.com/RheinMainTEDx

DigitalHomepage & Social Media, Ads

EventsSalon, Conference, Pop-Up Events

Media Cooperation hr-info, Revue Magazine

Below the lineSticker, Poster, Fanzine

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