teens & mobile phones - lenhart april 2009 fosi talk
DESCRIPTION
Amanda Lenhart presents 4 years of data (2004-2008) outlining teen ownership and use of cell phones over time. Presentation to the FOSI April 2009 Wireless Online Safety ConferenceTRANSCRIPT
Teens and Mobile PhonesAn Overview of Pew Internet Data
Amanda LenhartKeeping Kids Safe in a Mobile EnvironmentFOSI April 22, 2009
April 22, 2009Teens & Mobile Phones
Methodology
• RDD surveys with teens 12 to 17 and a parent or guardian– Sept-Nov 2007 (n=700)– Nov-Feb 2008 (n=1102)
• Focus groups
April 22, 2009Teens & Mobile Phones
Teens and their tools
• 77% of teens 12-17 own a game console• 74% of teens 12-17 own an iPod or Mp3 player• 71% of teens 12-17 own a cell phone• 60% have a desktop or laptop computer• 55% have a portable gaming device like a DS or
a PSP
April 22, 2009Teens & Mobile Phones
Mobile phone ownership growing
• Mobile phone ownership is way up:– 45% of 12-17 year olds had them in 2004– 63% in 2006– 71% in early 2008.
• Computer ownership is stable at least over the past two years
• 88% of parents have mobile phones• 75% of adults have a mobile phone• Caveat: Concept of “ownership” varies from device to
device
April 22, 2009Teens & Mobile Phones
Who has a mobile phone?
• Age is very important – huge bump up in mobile phone ownership at age 14 – 52% of 12-13 year olds have a mobile phone– At age 14 jumps to 72% – By 17 its 84% of teens have a mobile phone
• No gender differences in ownership• No significant difference in mobile phone ownership by
race/ethnicity• Some differences by socio-economic status – but mostly a
minor bump up in the highest income and education brackets.• Internet users more likely than non users to have a cell phone
– thought 50% of non-users have a phone.
April 22, 2009Teens & Mobile Phones
Teens and phone use
• 88% of teens talk to friends on a landline• 67% of teens talk to friends on a cell phone
– 94% of teens with cell phones use them to talk to friends• 58% of all teens have sent text messages
– 76% of teens with cell phones have sent textsDaily:51% of teens with cell phones talk to their friends on the cell phone
every day43% of teens send messages through online social networks daily38% of teens send text messages to each other daily32% of teens talk on their landline everyday29% spend time with friends in person26% send instant messages everyday16% send email daily
April 22, 2009Teens & Mobile Phones
Teens and phone use: Voice
• Girls more likely to talk on any kind of phone – landline or mobile.
• Age isn’t a factor in landline use• Older teens with a cell phone much more likely to talk on
cell phone everyday;• Younger teens with a cell phone tend to use them for voice
calls a few times a week or less• Suburban kids a little less likely to talk on cell phone
everyday; no difference by locale in cell phone ownership.
April 22, 2009Teens & Mobile Phones
Teens and text messaging
• Text messaging daily up since 2006– 27% of teens texted daily in 2006– 38% text daily in 2008
• 54% of social network users have sent texts or IM through a social network site.
• Girls more likely than boys to text• Older teens 15-17 also more likely to text message.• No racial/ethnic differences in texting• Slight bump up in frequency of texting by income• Not using twitter yet, via mobile or any other way.• Not really going online w/ phone; but this is changing
April 22, 2009Teens & Mobile Phones
What teens aren’t using:Likelihood of Twitter use by age
April 22, 2009Teens & Mobile Phones
Other mobile devices
Portable game players (Nintendo DS, PSP)• Owned predominately by younger teens 12-14 (67% vs.
44%)• Drops at age 14• Boys more likely to own (61% of boys have one, 49% of
girls)• No difference in use by Race/Ethnicity or SES• PSP: Skype calling and IM, internet, RSS feeds• DS(i): Pictochat (w/in 30-65), wireless gaming (30-65ft),
WiFi gaming,
