tekes’s role in fostering innovation in services reser 14.9.2007 tiina tanninen-ahonen director,...
TRANSCRIPT
Tekes’s role in FosteringInnovation in Services
RESER 14.9.2007
Tiina Tanninen-Ahonen
Director, Service Innovation
Tekes
Serve
1. Services in Tekes’s strategy
2. Serve – Innovative Services – program 2006 – 2010
3. Innovation Policy in Services,
Innonet – project IPPS
Tekes’s role in FosteringInnovation in Services
Serve
Conclusions from the Service and Innovation ConferenceHelsinki October 2006
Broad-based innovation policy (Finland's key theme during the EU Presidency )
attention not just to supply side policies but also to consumers, customers and markets as important factors of innovation.
Services play dominant role in economies but less so in innovation policies
is a strong need for new policy initiatives and mutual learning in innovation policy planning and design that ackowledges services.
Division between services and manufacturing is increasingly artificial:
policies need also to reflect the merger between services and manufacturing and, especially, recognise that services are becoming a key ingredient to manufacturing companies' competitiveness.
A set of policies affect innovation in services there is a need to take a comprehensive look at all the policies that
affect innovation in services and reassess their focus from the viewpoint of services and the related innovation.
Background for the service innovation policy development
Serve
Tekes’ mission statement
Tekes boosts the development of Finnish industryand the service sector by technological means and
through innovation.
This will renew the economy andincrease added-value, productivity and exports,
thereby creating employment and enhancing well-being.
DM 3218903-2006 Copyright © Tekes
Finnish Funding Agency for Technology and InnovationFinnish Funding Agency for Technology and Innovation
Serve
Tekes strategy 2005, innovative servicesas catalysts for modernization
Modernization ofindustries by
service-driven business concepts
Manufacturing and construction,30 % of GDP
Service sector,70 % of GDP
Knowledge Intensive BusinessServices and Activities
KIBS - KISA
Reformingservice markets
Private Public
Innovative service concepts Developing new service concepts Developing new business models
based on service innovations
DM 2409i811-2006 Copyright © Tekes
Serve
Serve – Innovative services
Programme duration: 1.3.2006-31.12.2010Programme volume: approx. 100 million euros,
of which Tekes funding is 50 per centFurther information: www.tekes.fi/serve
DM 2409i811-2006 Copyright © Tekes
Focuses upon developing new service conceptsand service business based on these concepts.Focuses upon developing new service conceptsand service business based on these concepts.
Serve
Focus areas
Knowledge intensive business services (KIBS,e.g. software design, consulting, research anddevelopment, legal services, corporate financeand business administration, marketing,advertising, engineering)
Trade Real Estate Services Industrial services Financing and insurance Logistics Asset Management Services
The main emphasis is on B to B servicespersonal & social/welfare services are
excluded from the programme.
DM 2409i811-2006 Copyright © Tekes
Serve
Research themes in 2007
In 2007 Serve technology programme funds research projects which relate to the following topics
service management and leadership, (management of services)
the role of customers in service development and production
internationalization of services.
The research funding budget for 2007 was 4,2 million euros.
7 new projects were funded in 2007 in addition to 22 existing projects
Serve
The Aims and Means of the Roadmap Work
Identifying the key challenges in Finnish service business companies
Today In the near future
Identifying the State of the Art in Finnish academic research in services
Semi-structured interviews and on-line survey 28 companies in trade, KIBS, RE, manufacturing and
logistics interviewed 12 researchers interviewed A survey was sent to 52 researchers
Serve
Main findings
Overall the identified challenges are similar from one industry to another
The main challenges are related to
The role of customer in service business and service innovation process
Service Business Management and Leadership
Development of new service concepts
Serve
The role of a customer in service business and service innovation process
Understanding customer needs and turning them into profitable business
How to create value to your customer? How to collect and use customer data more efficiently? How to anticipate customer needs?
Customer as a development partner How to identify strategic, right customers as development
partners? How to make more use of everyday development at the
customer interface? When & what to develop with customers?
Serve
Service Business Management and Leadership
Creating a service mindset in your organisation and among your customers
Willingness and capability to sell services Willingness and capability to use and buy services
Pricing models & profitable business models How to define the value of your service to your customer? How to build a profitable service business?
Rid off giving out services as “favours” Towards making money out of them
Serve
Developing new service concepts
Mechanisms for developing new services How does a service development project differ from the
traditional product development? How to identify the customer needs for new services? How to turn new and challenging ideas into practice?
Scalability of service concepts How to make your service business up-scale? How to find the optimal between scalability and
customization?
Serve
Ultimate aim of the IPPS
A preparatory act for an INNO-Net that aims at joint activities at trans-national level
Focus is in service innovation related programmes and activities
The ultimate aim is to develop a common roadmap that will lead to
Better knowledge of the possibility to prepare joint activities at trans-national level (e.g. INNO-Net)
Better knowledge of possible barriers Better knowledge of suitable and eligible partners for
trans-national cooperation
IPPS – Innovation Policy Project in ServicesFP6 / Research and Innovation Programme INNO-Net / Specific Support Action (SSA)
Serve
Mapping study contributors
Country / region Official IPPS participants Research performers
Baden-Wrttemberg Ministry of Economic Affairs Fraunhofer Institute for Industrial Engineering (IAO),
Czech Republic* Association of Innovative Entrepreneurship
Association of Innovative Entrepreneurship
Estonia** Ministry of Economic Affairs and Communications
Finland Tekes, Finnish Funding Agency for Technology and Innovation Š Project coordinator
European Touch Ltd.
Germany Bundesministerium fr Bildung und Forschung (BMBF),
Fraunhofer Institute for Industrial Engineering (IAO),
Ireland Forf‡s, Enterprise Ireland CM International
Netherlands Ministry of Economic Affairs Dialogic
Norway Research Council of Norway NIFU-STEP
Slovenia Public Agency for Technology Development of the Republic of Slovenia
Centre of International Relations, Faculty of Social Sciences, University of Ljubljana
Sweden Vinnova, Swedish Governmental Agency for Innovation Systems
FBA Holding AB
United Kingdom Department of Trade and Industry
Institute of Innovation Research, University of Manchester
Western Greece* Ministry of Education and Religious Affairs
Computer Technology Institute
Serve
IPPS Conclusions (1/2)
Due to the early development phase of the service related innovation policy and programmes, there is also a clear need to continue the exchange of information and best practices between Member States
Because of the early stage of development spontaneous solutions are not likely to emerge
There is a need for broad-based transnational collaboration activities in the field of service innovation
This kind of broad-based approach was regarded necessary by the Expert Focus Group because of the importance of the subject and multifaceted nature of the service innovation
Serve Such a broad-based approach would include strategic, policy
and operational level activities to exchange ideas, information and best practices between
Member States and regions and therefore accelerate the learning process in the identified field,
to create common language and understanding in the area of service innovation,
to encourage the development of necessary policy toolboxes and measures in the identified field and
to start a mind-set change that is required in order to recognise services as a powerful economic force in the contemporary and future European Union.
A long-term goal should be to achieve an effective and balanced innovation policy which would be industry neutral in nature
There is also a need for a more balanced mix of innovation policy utilising both demand- and supply-side measures in the promotion of service innovations
IPPS Conclusions (2/2)