telco apis to mash up messaging with location - webinar
DESCRIPTION
How location API can be used in a Telco Application to track a place or a person in real time? Demonstrates some successful Telco Applications that have been built with Location API. How Location API can be used to address mobile searches done by subscribers? How to use Dev Space Location APIs with Messaging APIs to build cool Appications? The complete webinar series can be found in http://devspace.hsenidmobile.com/webinarsTRANSCRIPT
Telco Applications for modern businessWebinar Series 3 – Telco APIs to mash up messaging with location
MarketingCustomer care
Production WarehouseWorkforce Mgt Delivery
Telco Applications for Modern Business
Part 01Practical guide to create SMS applications
Part 02Beyond boundaries for Telco applications ; Use USSD API to enable access to all
Part 03 Telco APIs to mash up messaging with location
Part 04Use Mobile account to power your application
Webinar Presenter
Duleepa KarunaratneSenior Project ManagerhSenid Mobile
Webinar Presenter
Rajive KumarSoftware Engineer,hSenid Mobile
Coffee shop owner
1.Order2.Promos3.Feedback4.Outlets
USSD
SMS
Location
Mobile A/C
Dial #141# to register
Send SMS for 141 for feedback
Use subscriber location for send out promotions
Charge using the mobile account
Give value to the existing business
Telco applications examples
Mash up several Telco APIs to execute different app features
All day breakfast
with a free espresso
What does Location API do?
Tracks down a person or a place
Find taxi
Find friend
Find coffee shop
Business use case – Announcing a sale
Finds the customers who are using the application nearby and send SMSs
longitude
latitude
Sale 50%
discount
Business use case – Searching the nearest outlet
Clothes Shop
longitude
latitude
Receive
Customer can send a request and find out directions
Address &
Direction
Business use case - Mobile marketing
Send effective SMS alerts to customers based on their location
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Ability to provide customized service based on the location of the customer
Ability to run effective campaigns or to cater for an effective subscriber base.
Example : Alert nearby customers about the ongoing sale
Value of Telco location API to businesses
Business use case – Fleet Management
Tracks the driver’s to locate the lorry
No need to hand over smart phones and data packages
Can track anytime, anywhere without the need of internet connections or GPRS
sim
No data package needed
No internet needed
Low cost solutions for mass services
Saves 99% battery power
Support any GSM mobile phone
How can a coffee shop owner use location for his app?
Coffee shop ownerapplication
Send out promotion alerts to potential customers nearby
Allow coffee shop seekers to find the nearest outlet
Track takeaway customer’s location to provide a hot cup of coffee on time
Get a 20% discount on your morning
coffee today
Business use case – Coffee shop
Business use cases – more ideas
Deliver best customer experience
Business Scenarios
Find nearby taxis
Tracking sales guys
Finding apartments, hotels and shops
Tourist guide for sightseeing
Tracking nearest fuel stations
Find nearby restaurants
Friend finder
Coding Session for Mashing up messaging with location
Sending out promotional alerts based on location of the subscriber
Coffee shop owner
10% discount on your coffee
Owner - Sends Promotion
Application -Gets the customer location
Application - Sends promotion SMS to nearby customers.
In example
Download the sample application - http://devspace.hsenidmobile.com/webinars/#part-three
3 secrets of successful Telco Application Development
3 secrets Why Localization?
2
3
Localization 1/3
90%
86%
mobile search is Local
of the apps are used forlocal information
made purchase decisionsbased on the information
3 secrets What can it be used for?
2
3
Localization
style
Localization
Support local mobile searches
Enhance local businesses
Address local community needs
3 secrets
Mash Up
3
LocalizationMash up Telco APIs
Charging to pay
SMS to message
USSD to access menus
LBS to track
To build rich applications with many features
3 secrets
3
What can it be used for?
Give more app features
Create more interactivity
Make most use of Telco network assets
Attract more subscribers
Mash UpMash Up
Localization
3 secrets
Simplified Payments
Use Mobile account to power your application
Discussed in next webinarJoin http://devspace.hsenidmobile.com/webinars/
Mash Up
Localization
http://DevSpace.hSenidMobile.com/
Access Telco developer resources here
6-7 JuneDialog Future World
Satellite event for the International Hackathon
A chance at the $30,000 prize pot
More info - http://DevSpace.hSenidMobile.com/#event
Opportunities for Telco application developers
Telco Application Developer Hackathon
For more [email protected]
www.devspace.hsenidmobile.com
© 2014 hSenid Mobile. All rights reserved. Unauthorized usage of any material on this presentation without the explicit permission of hSenid Mobile is prohibited.