TelecomManagement

It is a general term for a vast array of technologies, that send information over distances.

Mobile-phones, Land-lines, Satellite-phones & Voice-over Internet Protocols (VoIP) are all telephony technologies

Radio, television and networks are a few more examples of telecommunication.Telecommunications

Evolution of Communication in IndiaFirst PhoneCDMAWi-Fi / GSM / BroadbandGSM / InternetCable TVEDGE2001-0219901995188220032004 onwards

Active & Passive Infrastructure ProvidersApplication& Content ProvidersTelecom Transmission Equipment ManufacturersTelecom Network Equipment ManufacturersTelecom Handset ManufacturersFixed Line Service ProviderWireless Service ProviderTelecom Business Ecosystemdrive Indian economy towards 10% growth

India is the 4th largest telecom market in Asia, after China, Japan and South Korea.

The Indian telecom network is the fastest growing in the world, after China & the USA.

Indias share in Asia-Pacific Mobile homemarket is 6.4%. Indias early to mid-growth stage offers huge scope for growth.

In March 2009, mobile service providers had close to 400 million customers. Telecom Industry : An Overview

The telecom industry is growing at a fast pace and is constantly introducing new technologies.

The network operators and handset providers are also coming up with exciting value-added-services and advanced cell-phones.

Lowering of tariffs has brought the mobile phone within reach of practically every Indian.

Telecom Industry : An Overview

Mobile service providers are expanding their coverage area by installing more and more antennae and other such hi-tech equipment.

With more and more projects in the pipeline, the telecom industry would require a large, qualified & skilled work force. NOTE: New projects, setting up of new service bases, expansion of coverage areas, network installations, maintenance, etc., are providing more and more employment opportunities in the telecom sector. Telecom Industry : An Overview

This program is designed to provide technical knowledge to students with emphasis on critical management concepts like: The structure and environment of the Telecom industry Strategic planning Financial management Competitiveness in the dynamic telecom market-place Telecommunications Management

It addresses core business areasCRM Business Process Engineering Telecom Project ManagementPeople Management Telecom Principles Project Management Telecom Convergence Consumer Ordering Federal Regulations Integrated Operational Support Systems and Coverage Technologies Telecommunications Management

Telecommunications ManagementIt addresses the management of product offerings across affiliates and business processes.

It includes latest technologies driving the industry - VoIP, ATM, Wireless and Fiber.

Key Learning Areas Telecom Industry: Structure and Environment

Management and Organization Behavior in Telecom Industry

Telecom Industry Laws, Policies & Regulation

Telecom and Information Systems

Telecom Operation and Marketing Management

Telecom Innovation in BusinessTelecom Principles

Consumer Ordering

Customer Care

Network Management and Design

Data Communications & Networks

L A N Systems

W A N Systems

CareersOperations Manager Sales ManagerMarketing ManagerManager - Customer Service Manager - Business Development Account Managers Dealer Managers Project Coordinator Manager - Market Research

AviationManagement

It refers to the activities of operating and flying aircraft.

Aircrafts include Fixed Wing (airplane) and Rotary Wing (helicopter), as well as Lighter-Than-Air crafts (balloons and airships) also known as dirigibles

Aviation can be divided into military-aviation, Air-transport (commercial airline operations) and general-aviation (agricultural, business, charter, instructional and pleasure flying)Aviation or Air Transport

Types of AviationAir-transport aviation is primarily the operation of commercial airlines, essentially as a public utility for the movement of persons and commodities. Military-aviation includes all forms of aviation in military activities. General-aviation comprises all aviation not included in the above two.

Aviation Industry: An Overview The domestic air-traffic will grow by 25% to 30% and international traffic by 15% per annum till 2010.

The Center estimates that Indias fleet will reach approximately 550-600 aircraft by the end of 2010.

By 2020, Indian airports are expected to handle more than 100 m passengers & 3.5 m tonnes of cargo, per annum.

Aviation Industry: An Overview

35 green field airports will become operational by 2010.

A total of 9500 m US $ are being invested to develop modern airport infrastructure in India.

Aircraft maintenance, pilot training and air cargo services, are attracting huge public and private investments.

Aviation Industry: An OverviewExplosive growth in Indian aviation industry

Growth driven by economic growth, rising incomes, growth in tourism, increasing competition, emergence of low cost airlines,liberal government polices, etc.

Increasing competition and emergence of private players means greater choice for the customer and a high quality of service at competitive pricing.

All these factors are poised to generate more and more employment opportunities in the aviation sector.

Aviation ManagementThis program is designed for students who seek careers in

Airline Management Airport Management

Aviation ManagementIt is designed to build-upon technical training in:

Operation of airlines, airports and air-service industries

Airport management and security systems

Aviation maintenance

Key Learning Areas Air Transport Industry

Airport Management

Customer Support

Flight Attending Rules.

Cargo Marketing and Management

Careers

Aerospace / Aviation Engineering Aviation Maintenance Flight Crew Civil Aviation Department GOI Air Traffic Controller Avionics Cargo Management Reservation Sector Cabin Crew Operations Executive, etc.

PharmaManagement

The focus of a pharmaceutical company is to research, develop, market and/or distribute drugs, most commonly, in the context of health-hcare.

The pharma industry includes manufacture of basic drugs, formulations, intravenous fluids and pharma aids like hospital disposables, kits, capsules, etc. Pharmaceuticals

Pharma Industry : An OverviewThe Indian pharmaceutical industry is ranked 4th globally, in terms of sales volume.It is estimated to be over Rs. 475 billion today. The industry is growing at an average rate of 13% p. a.

40% of India's Pharma produce is exported.

According to a recent report by McKinsey, the Indian pharmaceutical industry has the potential to double its size by 2010.

Still, the industry is highly fragmented, with more than 24,000 manufacturing units.

Life-enhancing discoveries have fuelled growth, triggering a demand for professionally qualified, competent managerial and entrepreneurial talent.

Competition, new products, brand-extensions, clinical trials, expanding market-place with reduced brand loyalty, stringent regulatory issues & price control and rapid changes in technology, are just a few of the challenges that offer opportunities in this sector. Evolution of Pharma Industry

Pharma ManagementIt covers knowledge-base in science, medicine, management, technological concepts and environmental factors involved in processes, from drug-discovery to consumption.

Deals with developing skills for decision making, controlling and leading multi-disciplinary activities in a dynamic environment.

It trains personnel for medical and research support, in Pharma Companies, CROs, Laboratories and other Research Institutions.

Key Learning Areas :The Health-Care Industry - Role of Pharma Cos.

R&D

Product Life-Cycle Management

Legal, Regulatory and Ethical Issues Managing Pharmaceutical Sales

Pharmaceutical Marketing Research

C a r e e r s i n

Sales & Marketing Sales Administration Sales Coordination Pharma Business Development Research & Development Production (Manufacturing) QA/QC Validation & Documentation Logistics & Distribution Network HRD & Training (Sector-specific) Exports & International marketing Medical Equipments (Sales & Service staff)

Drug Discovery & Development

Manufacturing Marketing Distribution Wholesaling RetailingInvestment in R&D to the tune of 1-2% off Sales

Just stock & sales. Credit given by manufacturer.Risk of sales return borne by manufacturersInvestment in manpower-training, knowledge,promotional literatureInvestment in Plant & machinery,auxiliary equipment, building etc.Investment in logistics,depots,inventory

Career

InfrastructureManagement

It is a set of inter-connected structural elements, that provide the framework to support an entire structure.

This term is most widely used when referring to roads, airports and utilities.

Although they may be developed and operated as private-sector or government-enterprises, these elements may collectively be termed as civil-infrastructure, municipal-infrastructure or simply, public-works. Infrastructure

As per the Indian Economic Survey, Infrastructure includes:

(a)Power Generation(b)Coal production(c)Petroleum production: Crude and Refined(d)Cement production(e) Railways: Revenue-earning goods traffic and passenger kilometres(f)Ports: Cargo handled at major ports(g) Civil Aviation: Cargo and passengers handled at airports (h)Roads: Length of roads and length of National Highways(i)Telecommunications: New telephone connections approved (direct exchange lines).

Evolution of Infrastructure SectorTelecom - Competitive growth Power - Distribution reforms have commencedRoads - Success major initiatives takenPorts - Consolidation in processAirports/Civil Aviation - Taken off in a big wayTourism Positive outlookUrbanization-being speeded upSEZs -

The sector is witnessing a boom in all segments - commercial, residential, retail (malls and multiplexes), hotels, airports, railway stations, highways and SEZs, 150 of which we have 150 already. Crude petroleum, refinery products and electricity generation have constantly registered accelerated growth rates.

Evolution of Infrastructure Sector

Infrastructure Management It deals with the processes necessary for the planning and development of new infrastructure in a cost-effective manner, in maintaining and operating infrastructure for sustainability. A five-part infrastructure management-process includes: (1) Monitoring & Evaluation (2) Planning & Programming (3) Design (4) Construction (5) Operations & Maintenance All are linked through a common Management Information System - MIS

Key Learning Areas: Infrastructure planningInfrastructure economicsCondition assessment and proceduresInfrastructure management systemsOptimal maintenance managementReliability of infrastructure systemsAsset valuation and utilizationInfrastructure planning under risk and uncertainty

C a r e e r s i n

Project Planning Project Financing Developing Loan-Proposals Loan Processing Credit Sanctioning Progress Monitoring Cost Estimate Preparation Risk Management

IndustrySeveral incentives were announced by the government for boosting investment in infrastructure projects, in core sectors like - Roads, highways, waterways, water supply, sanitation, solid-waste management systems, projects in airports, sea-ports, inland-ports, industrial-parks, generation & distribution of power, telecommunications, internet service providers and broad-band net-works.

Hospital Management

Hospital Management It is everything from planning, finance; personnel management; materials management; building maintenance; organization of laundry; housekeeping and catering, in a hospital.

Arrival of technology (Computers & Internet)Rapid advances in health sciencesMaturing international platform for Telemedicine and Tele-surgery IT in Healthcare Govt. objective.Evolution of Hospital Industry

1.5 billion

Bangladesh

Nepal

Afghanistan

Pakistan

Sri Lanka

India has a strong health infrastructure catering to 1.5 billion people

SAARC & Neighbouring Countries

East Africa

CIS

Middle East

South East Asia

USA, Australia, New Zealand

UK Canada

PATIENTS FLOW IN INDIA FROM ACROSS THE WORLD

Medical TourismAccording to a recent CII-McKinsey study on Healthcare, Medical Tourism alone can contribute Rs. 5,000-10,000 crores in additional revenue for tertiary hospitals by 2012 and will account for 3-5% of the total health-care delivery market.

What India needs to do is to strengthen basic infrastructure like Airports, Power, Roads etc. to support these initiatives.

Healthcare Industry : An Overview The size of the Indian hospital industry is presently estimated at Rs. 2.7 trillion.

The industry is growing at an annual rate of 13%.

Private healthcare is likely to double to US$ 35.7 billion in 2012.

The industry is expected to grow rapidly to reach Rs.4.9 trillion by 2012.

According to WHO India needs to add 80,000 hospital beds each year.

Healthcare Infrastructure..In SummationIndia needs at least 750,000 extra beds to meet the demand for in-patient treatment by 2012India needs at least 1 million more qualified nurses and 500,000 more doctors by 2012 To raise this infrastructure, total additional investment of US$ 25-30 billion is needed by 2012.Government and international agencies will be able to invest US$ 7 billion only - the rest has to come from private sector

Hospital ManagementThe primary objective of this course is to train medical and non-medical graduates, to undertake a wider range of administrative and managerial responsibilities, within hospitals & health-care organizations.

This will ensure that these organisations are managed professionally and in turn deliver quality healthcare to the patients.

Key Learning Areas Principles of ManagementHealth and Hospital EconomicsAccounting for HospitalsMarketing of Health ServicesHospital AdministrationHospital Information SystemQuality AssuranceHospital and LawMedical Records

Careers Administrator, Director, Executive Director, COO and CEO.Managers in the Healthcare industry would have to be well versed in developing appropriate pricing, branding, and promotional strategies. They would be required to understand the service delivery process and suggest improvements. They must also be familiar with all costs and work towards improving profitability.In addition to traditional hospitals and medical centers, hospital administrators provide leadership for psychiatric and mental health facilities, alcohol and/or drug rehabilitation centers and long term care and nursing home-type agencies.

Media BusinessManagement

MEDIA are the print (newspaper, magazines, etc.) and electronic communication devices (radio and television), used for advertising. The Indian Entertainment & Media industry can be categorized as:

Film Entertainment Television Music Radio Print (Primarily Newspaper & Periodicals) Live EntertainmentM e d i a

July 2005

Films Wing

Directorate of Film Festivals Q National Film Development Corporation Central Board of Film Certification

Broadcasting Wing

Prasar Bhartio AIR o Doordarshan

Information Wing

Press Council of India

Press Information Bureau

Ministry of Information & Broadcasting

Key Institutional Framework

The Ministry of Information and Broadcasting (MIB) is the apex body of the Government of India that formulates and administers the Indian Entertainment and Media industry.

The Ministry of Information & Broadcasting through its various divisions and autonomous organizations is responsible for the radio, television, films, the press, publications, advertising and traditional mode of dance and drama.

This Ministry is also responsible for international co-operation in the field of mass media, films and broadcasting and interacts with its foreign counterparts on behalf of Government of India.

July 2005

Constituents

The segments constituting the Indian Entertainment & Media Industry are as follows:Filmed EntertainmentTelevisionMusicRadioPrint (Primarily Newspaper & Magazines)

In terms of players, this industry has traditionally been fragmented and has different players providing content in segments of Films, Television, Radio etc. and another set of players providing delivery of the content using medium of cinema halls, television, radio etc.

July 2005

The Changing Face of Media Industry

---------- Straight line denotes Traditional Delivery Mechanisms- - - - Dotted line denotes Converged Delivery Mechanisms

Source:PwC Analysis

The industry is now converging with content providers catering to multiple delivery platforms like Radio, TV, Multiplexes, Mobile etc.

In addition to their traditional delivery medium, they are providing their content to other older delivery mediums and also customising for newer mediums like Mobile, Internet etc. in order to increase their business case and improve their growth prospects.

July 2005

Increasing importance of regional cinema

International cinema dubbed in Indian languages

Growth of multiplexes

Growth in cinema advertising

Merchandising/Promotional Material Revenues

Filmed Entertainment-Key Growth Drivers

Among other trends, India is also witnessing a splurge of international films specifically Hollywood movies being dubbed in local Indian languages and being screened in the Indian cinemas.

This has contributed to the increased admissions in theatres and increased advertising/ promotions pie in the segment.

Spiderman 2 was dubbed in 3 local languages in India and collected over US$ 2 million in its first weekend, the highest ever for a Hollywood film. At 305 prints, it was screened at more theatres than the average Hindi film.

July 2005

Pay Revenues - primary growth driver for subscription revenues

Growth in number of TV households

Low penetration of multi-channel colour TVs in rural areas

Growth in the television software segment

Television-Key Growth Drivers

There are a whole host of factors fuelling growth of the television industry in India. Pay revenues are expected to be the primary growth driver for subscription revenues in the semi-urban & rural areas.

The number of households with television sets continues to grow with current penetration at about 60 %. This offers a huge scope for growth in the television households.

Also, the increasing number of general entertainment channels, kids channels and an increased consumer interest in niche channels like news will drive the growth in the television software segment.

July 2005

Growth in non-film albums and music videos Talent Nurturing FM radio synergies Shortening shelf life of music Organised music retailing Unbundling of the album concept Product expansion Overseas potential

Music Industry- Key Growth Drivers

There are various factors driving growth in the Indian Music Industry. Music industry players are proactively focusing more attention on developing non-film music and global music to the Indian market in order to reduce their dependence on Indian film based music for their growth. Another trend being witnessed is the corporatisation of the distribution segment of the music industry.

July 2005

Local Advertising

Lower share of Adspend

Satellite Radio

Community Radio

Radio Industry-Key Growth Drivers

Local advertising is key to the growth of the advertising revenues in the radio segment.Today, local advertisers account for nearly 75% of the total advertising on radio.

Lower spot rates compared to television make this medium more attractive to advertisers and offers significant potential for growth.

One segment that provides a lot of scope for growth is Satellite radio. Currently, there is only one player in this segment in India who provides about 40 radio channels.

Also, it is believed that India has potential for more than 4000 community radio stations.

July 2005

Booming Indian economy

Content

Government initiatives

Emerging Digital Technologies

Newspaper and Magazine Publishing IndustryKey Growth Drivers

India is emerging as a promising market for the publishing industry today. The growing focus of India in the international markets today is driving the need for Indian content.

Another recent trend is content revamping of Indian publications, triggerd by increased exposure to global trends and changing mindsets of Indians.

New delivery platforms using digital technologies are enabling the publishing companies to tap other sources of revenues.

Media Industry : An Overview Revenues across the Indian media and entertainment segment are steadily growing by 20 %

The countrys overall ad-spend grew by 23 per cent - equivalent to US$ 4 billion.

TV contributes to over 50% of the industry turnover. Radio and Internet advertising will be the growth drivers in fuutre.

The Indian film industry produces about 1100 films, annually.

According to NASCOM, the Indian Animation industry is expected to touch US$ 25 billion by 2010.

Worth about US$ 1.8 billion and is expected to grow at a CAGR of 16 % for the next 5 years to reach US$ 3.8 billion in 2011.

Media Business Management This course offers a unique opportunity to learn the principles of business management as well as the process of developing media products.

This course will enable students to specialize in handling media business as a professional manager or a freelancer.

Key Learning Areas

Brand ManagementMedia MarketingMass CommunicationEvent ManagementFilm IndustryFM RadioTelevision

July 2005

Indian Film Industry

a

a Present X Not present

Some of the key players in the Indian film Industry include Adlab Films, Mukta Arts, Pritish Nandy Communicatons, PVR Cinemas and Zee Telefilms.

July 2005

Indian Television Industry

CNBC-TV 18DiscoveryESPN Star SportsHathway CableMTV India

Key Players

STAR IndiaTEN Sports IndiaWalt DisneyTurner International

Cable and satellite TV stations command large audiences for their multichannel offerings.

A number of global players are present in the Indian Entertainment and Media sector.

STAR Plus - owned by the global media giant News Corporation - is one of the most popular private channels.

July 2005

Indian Television Industry

DoordarshanBalaji TelefilmsEenadu TVNDTVNimbusPadmalaya

Key Players

Sahara IndiaSony EntertainmentSun TelevisionUTV SoftwareZee Telefilms Limited

News based channels are a big draw in India and often outperform entertainment channels in viewership.

Doordarshan, the public TV service, operates 21 channels including its flagship DD1 channel, which reaches some 400 million viewers.

The other prominent private broadcasters in the general entertainment segment are Sony Entertainment Television, Zee Telefilms, Star TV and Sun Network in the south.

Prominent Indian News channels are Aaj Tak and NDTV.

July 2005

Indian Music Industry

Universal Music IndiaSaregama India (HMV)Venus RecordsSony Music EntertainmentBMG CrescendoVirgin RecordsMagnasound

Key Players

Some of the key players in the Indian Music Industry include MNCs like Sony Music Entertainment Universal Music India BMG Crescendo Virgin Records Magnasound

July 2005

Print Media

Times of IndiaHindustan TimesThe HinduThe TelegraphIndian ExpressMid-Day

Key Players

India TodayReaders DigestOutlookFeminaFilmfareStardust

NewspapersMagazines

There are a large number of players in this segment, spanning various genres, regions and languages.

Careers in

Event Management- to organize and promote events such as award functions, live shows, etc.

Production Management- to help in the production of films and serials.

Sports Management- to organize sports events.

Ideation- to develop ideas for television serials or informative programs, sometimes even documentary films.

Celebrity Management- to manage celebrity careers.

Research- to authenticate the reality behind films, television and radio programs.

Brand Management- to promote methods such as building media partners, etc.

Agri-Business Management

Agri Business In agriculture, agri-business is a generic term that refers to the various businesses involved in food production, including farming, seed supply, agrichemicals, farm machinery, wholesale distribution, processing , marketing and retail sales.

Evolution of Agribusiness

Evolution of Agribusiness

Evolution of Agribusiness

Evolution of Agribusiness

Indian Agriculture has made rapid strides since independence

From food shortages and import to self-sufficiency and exports.From subsistence farming to intensive and technology led cultivation.Today , India is the front ranking producer of many crops in the world.Ushered in through the green, white, blue and yellow revolutions

Agri Industry : An Overview Agriculture continues to be the backbone of the Indian economy.

It contributes 25% of GDP Provides 50% of employment 69% of population produces all the food and nutritional requirements of the nation Provides raw materials for some major industries Accounts for about 14% of exports.

Agri Business Management Commercialization of agriculture calls for specialized production, post-harvest management, expansion of processing, transportation & packaging activities & positioning of products both in domestic & international markets.

It also covers : Improved growing techniques & agricultural machinery Fertilizer, pesticides, pre- and post- harvest handling Storage & transportation, packaging and labeling & management. Technical assistance, preparation of products for exports, overseas marketing issues Government policy, etc..

Key Learning Areas Marketing of Agricultural Inputs Agricultural Extension & Rural Advantage Agricultural Development Policies Economic Environment and Policy Human Resource Management Management of Agro-Industrial Projects Agricultural Output Marketing Forecasting Techniques and their Application in Agriculture Management of Seed Production International Trade in Agriculture Commodities Business Development Strategies for Agri-Commodity Systems Management of Cooperatives

CareersBanking and credit activities Insurance Farm ManagementCooperative Management Land appraisal Packaging and labeling Marketing and sales Storage and warehousing Transportation Farm utilities Custom services & Private businesses

IndustryMachinery & equipment Fertilizer & lime Pesticides & herbicides Feeds Dairy plants Food freezing plants Drying &canning operations Meat packing plants Poultry processing plants Fats & oil manufacturing plants Grain & Lumber mills Food processing & Textiles and fibers

LogisticsManagement

It is defined as the process of planning, implementing, and controlling cost effective flow and storage of raw materials, in-process inventory, finished goods and related information, from point of origin to point of consumption, for the purpose of meeting customer requirements.

On similar lines, supply chain management will mean, the network of organizations involved in the process by which goods are moved from producer to consumer and the counter flow of information, to manage the supply chain as a single entity

Logistics

International Supply Chain

Suppliers

Corporation

Customers

Order Processing

Order Placement

Order Processing

Order Placement

Trans-portation

Trans-portation

Storage

Trans-portation

Trans-portation

Storage

Customer Service

Physical Distribution Management

Inventory Management

Inventory Management

Materials Management

Physical Distribution Management

Inventory Management

Storage

Inbound Materials

Through- flow

Outbound Materials

Supplier-Firm Interface

Customer-Firm Interface

Domestic/Import Sourcing

Domestic/Import Sourcing

Forward and Reverse Flows of Information and, Products, and Funds

The Supply Chain and Logistics industry broadly covers

freight transportationwarehousing packaging customs clearing and forwardinginventory management labeling order processing

Evolution of Logistics IndustryWith the government giving a thrust to infrastructure by way of national highway projects, expressways, urban renewal plans, and investment in railways and port facilities the implementation of VAT and rationalization of the taxation structure, the logistics industry is poised to grow even faster.

Logistics companies are expected to develop large regional warehouses.

All major players such as the Container Corporation of India, the Transport Corporation of India, Blue Dart Express, GATI, Shipping Corporation of India and GE Shipping have aggressive plans to seize the emerging opportunities.

Logistic Industry:An OverviewAccording to estimates, the Indian Logistics industry will be worth Rs. 8 trillion in 2010.

It is expected to grow at an average annual growth rate of 6.4%.

It contributes around 13% of GDP

Indian Forwarder : Multi faceted

Logistics managementThe objective of this program is to develop graduates, to assume leadership positions in SCM, manufacturing & Service Operations Management.

Ideally suited for supervisors, junior level executives and middle level managers

Key Learning AreasManagement and Business FinanceLogistics - Fundamentals and ProcessLogistics - Strategies and Organization Distribution ManagementLogistical Systems OperationOperations Research and QT in LogisticsLegal Aspects and Import / Export.Information Technology ( Theory & Practical )

C a r e e r sFreight Forwarding ServicesTransport ServicesWarehousingCustom ClearanceCargo Services ManagerCourier ManagerLogistics ManagerTransport Manager

IndustryThe major industries contributing to the logistics market include :

Pharmaceuticals and Chemicals Computer PeripheralsFMCG Engineering ProductsMachinery and Automotive Retail Healthcare

Some prominent players in this industry TNTAFLDHLBlue DartGATISafexpressAshok LeylandAgarwal Packers & MoversDTDCFirst Flight