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> CUSTOMER EXPERIENCE SYSTEMS INNOVATION

1 Telecommunication Networks

Telecommunication Networks – Architecture, Operations and Innovation

וחדשנות, תפעול, ארכיטקטורה -תקשורתרשתות

1 Introduction to data networks

2 Data networks technologies

3 Mobile networks overview

4 OSS business and market overview

5 Yield management

6 OSS portfolio and OMS

7 OSS Service management

8 Introduction to Ideation Methodologies

9 Innovation ideation – Challenge topic #1, Part 1.




13 OSS fulfillment management

14 Enhanced Telecom Operations Map





Information Security Level 2 – Sensitive © 2010 – Proprietary and Confidential Information of 2

OSS motivation Business and Market overview



> OSS is a set of systems providing processes, data, and applications to

help Service Providers, plan and build, provision and maintain their

services and networks

> Leverage capabilities provided by Element Management Systems

(FCAPS) to provide consolidated view across all technologies and

networks

What are Operation Support Systems (OSS)

Plan

and Build Provision Maintain

Cable DSL Broadband Wireless Backbone

Voice Enterprise Data Video

OSS



How Things Were



> Model Service and Network Inventory used by all OSS

processes

> Planning - Information on current and planned capacity usage

> fulfilment - Service and Resource provisioning

> Assurance - Topology based correlation

> Support

> All technologies

> All services

> All vendors

> Auto-discovery

> Service Providers always have

multiple inventory systems

GUI Reconciliation

Engine

Rep

ort

s

Services

Network Inventory

Logical

Physical

Auto-Routing

Engine

Survivability

Analysis

Impact

Analysis

Rep

ort

s

Design and

Assign

Inventory Systems

APIs



A set of supporting systems providing processes and applications

that help communication service providers [CSP] to manage and

maintaining their network.

What is OSS all about?

Assurance

Fulfillment

Providing customers with the

new services they order

Ensuring a customer’s

service meets its SLA

Planning Ensuring the network is sized

to support services




7

Market size and growth

Grow

in

g

Compound annual growth rate (CAGR)



Don‟t have sufficient tools to support network changes and network rollout

Lack of a time-lined

consolidated view was

selected as the challenge

“The rollout plan never goes to schedule and you

have to adjust the plans. This is where tools can

really help.”

“Trying to get all of the groups building to the same

end-to-end plan is a major issue.”

“Coming up with a plan that is cheap enough to do

has been an issue recently.”

Service Providers challenges



1. OSS comprehensive suit [not scattered

solutions]

> Support across planning, fulfilment and assurance

> One modular, flexible, configurable COTS-based solution

2. Easy entry points – OOB pre-packed solution

> Pre-packaged fulfilment for DSL, VoIP, IP VPN, MPLS, CE

> Shorter time to deploy, faster time to market

> Smooth upgrade path from previous versions

3. Solutions to addresses:

> Data capacity management

> Service Industrialization

Required improvements

DRIVE EXPERIENCE

RUN LEANER

COTS- Commercial off-the-shelf



Do more in a connected world with OSS

> Maximize the value of new technology rollouts for LTE, Carrier Ethernet and FTTx

> Increase profitability and reduce TTM by deploying fulfillment Operational Product Packs

> Reduce time to market and time to deliver with model-driven service fulfillment

> Improve the customer

experience by speeding

up fault resolution and

becoming more pro-

active in Service

Assurance

> Enable convergence

between IT and Network

assets with a CMDB.

> Activate multi-channel

services utilizing an

Enterprise Product

Catalog

> Optimize capacity utilization with complete visibility of all services across network and IT resources (CMDB OPP, Asset Management Pack, Inventory & Discovery)

> Ensure high levels of data integrity between the network and inventory with Data Integrity Management (Discovery and Synchronization)

Silver

Bullets

How we

do it

with

OSS?

Realize the Connected-Life Opportunity

Differentiate through a unique, real-time customer experience

Embrace Lean and Agile Operations



OSS – Roadmap

OSS

Rollup Accelerated Items

• Planning

• Service Management

Out of the box Solutions

• Automation Packs Port (7.5.2)

• Network Packs

• Catalog-driven Fulfillment*

• Mobile Backhaul OPP

Products

• CMDB

• Asset Manager

Foundations

• Nepal Platforms

• Discovery Engine port*

OSS+


• FTTx

• IP Core

TCO Reduction

• Universal Installer (XPI)

• OSS Studio

• Discovery & Packs

Products • Converged Activation

• Business VoIP

(Packaged)

Enhancements • Service Management

• Resource Management

OSS++


• LTE / IMS

• FTTx Planning

TCO Reduction

• Configuration Architecture

• Upgradability

OneOSS

• User Interface

• Master data management

Enhancements

• All product lines



“WIDE+SHALLOW” “BASIC NICHE”

“FULL OSS” “STOVEPIPE”

Competing in OSS O

SS

Off

erin

g c

om

ple

ten

ess

Range of Services, Technologies

Intelliden

Comptel

(including Axiom)

Subex

NEC NetCracker

Telcordia

Tertio

Cisco

Ericsson

Wide Narrow

Low

H

igh

Oracle

Kabira

VPI

Remedy

HP



Competitive landscape – ISVs, NEPs, SIs

BSS

SM Assurance Fulfillment

Role BSS-OSS systems architecture

ISVs

SIs

NEPs

Main players

• Integrate ISV

systems

• Develop

customized

solutions to

manage

processes

• Develop off-

the-shelf

solutions

• Develop,

manufacture

and install

network

equipment

• Integrate

Network mgt

systems

Current Status Strategy

• Revenues

from selling

equipment

decrease

• Looking for

new revenue

sources

• Extend offering

into OSS

products and

Services

• Maintain Equip.

nonstandard

• Offer complete,

fully integrated

OSS suit

• E2E BSS-OSS

product portfolio

• Improve

products to

reduce need for

o Integration

oCustomization

• Control the

CSPs IT

spending

• Maintain and

strengthen

leading position

USM

Work Force Mgt

Network And IT Infrastructure

Discovery . Activation

Resource Manager

Design/Assign

Testing

Fault Mgt

Correlation

Service Impact

Performance Mgt

Analysis

Near Real Time NEC



OSS – selected features

> Mobile Backhaul OPP [Operational Product Pack]

> Visualizing the entire hierarchical network as a human skeleton, the core network would represent the spine, the backhaul links would be the limbs, the edge networks would be the hands and feet, and the individual links within those edge networks would be the fingers and toes.

> Positioned for 4G/Ethernet (New OPP with the addition of Resource Planner)

> Catalog Driven Service Delivery

> Preconfigured templates for easy generation of an activation request

> Inventory Support for Asset management

> Inventory Support for CMDB (Configuration Management Database)

> Supports converged, next-generation networks on an ITIL compliant CMDB (New Operational Product Pack)

http://en.wikipedia.org/wiki/Core_network



When to use these features?

Planning to rollout new technology ?

Network Planning and OPPs for: > Mobile Backhaul OPP

> Carrier Ethernet

> FTTx – Upcoming ….

Facing growing capacity demand?

Network Planning > Planning Engine

> Trend Planner

> Resource Planner

Introducing new converged services?

Service Management and Fulfillment: > Service Order Manager

> Service Composition Manager - EPC foundation

> Activation

Lack of consolidated view?

Inventory and Discovery: > Resource Manager

> Discovery Solution

> Unified Service Manager

> Assurance Manager



> What is it?

> Automated planning and upgrades for

mobile backhaul networks

> Plan management included

> Carrier Ethernet ready

> Business challenges

> Exploding demand for bandwidth

> High rate of change

> Value Proposition

> Automate high volume processes

> Maximise capacity utilization

> Enabler for effective assurance

> Target market

> 2G consolidation, 3G expansion

> 4G backhaul rollout

Mobile Backhaul OPP (Operational Product Pack)



> What is it?

> Out of the Box configuration for Resource Manager as a CMDB

> ITIL process support


> Convergence of network and IT

CMDB OPP [Configuration Management Database]

> Value Proposition

> Minimize time to deploy a CMDB

> ITIL processes for network and IT

> IMS/TISPAN and 3GPP

> Target market

> Configuration management for converged network and IT services

> Carrier class scalability

RUN LEANER

DRIVE EXPERIENCE

** ITIL is a public framework that describes Best Practice in IT service management



> What is it?

> Automatic generation of activation

requests based on Catalog templates


> Cost and delays in introducing new

products and product updates

> Value proposition

> Reduce time and cost to deliver real

time service activation

> Target market

> SPs who are moving towards a

service ready network

> SPs who are looking to support real

time order management scenarios

Catalog Driven Service Delivery

Product Ordering Request Delivery

Service Order

Management Service

Resource Activation

Jobs Control

Catalog and

Decomposition

Fulfillment

Process

DRIVE EXPERIENCE



> What is it?

> Provides out-of-the box configuration

to support the Asset Lifecycle

> What are the business challenges?

> Service providers need to track their

network and IT assets more effectively.

> Currently they don‟t know where

assets are located and what their

current configuration and operational

status is.

Asset Manager

> Value prop

> Extends the resource model to support assignment and association of

assets to business entities and workforce.

> Enable service providers track their assets and those responsible for them.

Box 50 Box 54 Box 56

CARD 21

CARD 22

CARD 23

Item 300

Warehouse 16

Floor 8

RUN LEANER



Selected features benefits

> New OPPs make it easier to sell „complete‟ entry level

solutions for CMDB and Mobile Backhaul

> Asset Management adds new capabilities to Inventory to

support asset and workforce management

> Enhanced development tools reduce Time to Deploy

> Platform enhancements:

> Makes installation and upgrades easier and quicker

> Common (SOA) architecture helps our customers work in a

SOA environment

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