television industry
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TelevisionPresented by Group –
4
Aftab AliHarsh MelwaniJapjeev SinghKhevna Dagli
Prithveeraj WhabiSana KhanVishal VyasZain Khan
Industry
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INTRODUCTION Television is commercially available since the
late 1920s. The television set has become common-place in
homes, businesses and institutions. Television employed a combination of optical,
mechanical and electronic technologies to capture, transmit and display a visual image.
Telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound.
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First Primitive television
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Indian TV history
1920
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Indian TV history
1980
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Indian TV history
2000
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Indian TV history
2005
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Popular brands
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Reputed Company.
Is an industrial multinational company based in India.
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South Korean Company.
Top spot in terms of the number of TV’s sold.
Has started to introduced internet tv
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Japanese Multi-National.
Leading manufacturers of electronics.
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1st largest electronic company.
World 2nd largest manufacturer.
Introduced 1st internet TV.
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Was created by Matsushita in 1955 in American Region.
The element “PAN” means all & “SONIC” means sound.
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Market Strategies
Sony: “Make believe” “Television Redefined”
Panasonic: “Ideas for life” “Only Vierra Makes It Real”
Samsung: “Next Is What ?” “Smart TV” Videocon: “Imagine” “The Indian Multinational”
LG: “Life’s Good (With LG)”
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Videocon In-dustries; 36.02
LG Electronics; 18.38
Samsung India Electronics; 15.86
Onida, 5.3
Philips Electronics India; 2.32
Panasonic; 1.5
Sony, 22
Market Share Of Individual Firm’s In Television Industry
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Facts on growth of TV Industry
2006 2007 2008 2009 2010 2011
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Segment Structure
LED Ranging from 42 to 56 inches Consumes less power than LCD televisions
of the same size Price ranging from Rs 50,000-4,00,000 Luxury nature
The color television market in India is divided into 6 segments:
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LCD Sizes from 15 to 55 inches. Lower costs and varied sizes. Price ranging from Rs.15,000 - 1,25,000
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Ultra slim Compact CRT 20% slimmer than conventional. Price ranging from Rs.7,000 - 15,000
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Flat Budget TV Conventional with feel of elegancy due to
flat screen Price ranging from Rs.6,000-10,000
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Conventional Normal TV Price ranging from Rs.5,000-8000 Inferior Price band
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3D Television 3 dimensional television Price ranging 1,00,000 - 6,00,000 Included ethernet, usb, bluetooth and wifi.
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magic mirror glass TV Smart Television
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IP Television 3D Television
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Touch Screen Television Finger Thin Television
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Water-Proof Television Kitchen Television
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Objectives of Television Industry
• Profit making• Maximum Sales• Innovation• Customer satisfaction• Corporate image
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CHALLENGES Fragmentation of Capacity - not able to achieve economies of scale
Logistics Market Penetration Affordable /Competitive Pricing After Sale Service & Customer Satisfaction
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Action Points for Industry growth
Need to be more quality conscious
Need to improve After Sales Services
Need to Build economies of Scale
Explore exports as a viable option.
More emphasis to develop Rural Market.
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Thank You.