tell your brand story (visually) using social media
TRANSCRIPT
MATTHEW CLYDe, founder Ideas Collide Marketing CommunicationsEst. 2005 Phoenix | PortlanD
Consumer’s average attention span is 6-8 seconds – 1 second less than a goldfish...
STORY TELLING VIA MEDIA (any media)
a COMPETITION for ATTENTION
MATTHEW CLYDe, founder Ideas Collide Marketing CommunicationsEst. 2005 Phoenix | PortlanD
Consumer’s average attention span is 6-8 seconds – 1 second less than a goldfish...
BRAND STORYTELLING – VISUAL IMPACT
Brands will need to experiment with just about any form of digital,
VISUAL storytelling as the competition for attention
time only gets fiercer. —Ari Kepnes, Content Strategist
BRAND STORYTELLING VIA SOCIAL MEDIA
BE AGILE & PROTOTYPE FAST. (YOU ARE ALWAYS IN STARTUP MINDSET/MODE)
IT DOESN’T HAVE TO BE STUDIO PRODUCED TO MAKEYOUR STORY COME TO LIFE• Film studio in hand via
mobile devices• Visually present your
concept, storyboard, bring to life/market
• Constantly FEED your story visually