telling a story: turning numbers into information and knowledge
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Telling a Story: Turning Numbers Into Information and Knowledge. Jon Hall, PARIS21. NSOs: Data Disseminators or Knowledge Builders?. - PowerPoint PPT PresentationTRANSCRIPT
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Telling a Story: Turning Numbers Into Information and Knowledge
Jon Hall, PARIS21
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NSOs: Data Disseminators or Knowledge Builders?
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People’s Knowledge of Official Measures of Economic Performance What U.S. Consumers Know About Economic Condition
Richard Curtin Research Professor and Director Survey of Consumers - University of Michigan
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Statistics are worthless unless they are used!
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Boring
Not relevant to people’s lives
Statistics are often perceived as
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The last 2 cm is the most important
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PUBLIC DATA DISSEMINATION SCENARIO
DATADATANational Statistical SystemNational Statistical System
MEDIAMEDIAInternet, CD, Books, TV, Newspapers, Presentations
INTERPRETERSINTERPRETERS
AUDIENCEAUDIENCEPublic, Policymakers, Students
Journalists, Activists, Researchers, Teachers
Source: Gapminder
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DATADATA
National Statistical SystemNational Statistical System
MEDIAMEDIA
AUDIENCEAUDIENCE
INTERPRETERSINTERPRETERS
BUT THIS IS NOT THE CASE...BECAUSE...
BORINGBORING
DIFFICULTDIFFICULT
EXPENSIVEEXPENSIVE
Source: Gapminder
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5 7445 7 9 112112 8 347 779 6,3
8 5656 2006=102006=10
135,4 9
45 + 7 12%
5 7445 7 9 112112
7687 8 2 3477 779 6,3
8 5656 2006=102006=10
135,4 9 45
+ 7 12%
Methods/calculations
Data entry & editing
Data collection/surveys/adm. registers
(Master plan/strategy/MDGs/PRSPs, etc.)
Statistics
Data
Tabulation
NSOs = Numerical Volcanoes?
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Methods/calculations
Data entry & editing
Data collection/surveys/adm. registers
(Master plan/strategy/MDGs/PRSPs/etc.)
User-friendly presentation
Tabulation
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• Find the story
• Tell the story
• Spread the story
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Find the interesting stories
• Don’t be afraid to make statistics interesting – they are!
• But how to find the interesting story?
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Requires analysis…
• In a complex society, readers need to be
guided through the numerical jungle: “What do
the numbers really mean”?
• Informed users and the general public need
explanations, interpretation and comment
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Analysis also
• Forces us to look closer at the data: concepts,
definitions, measurements, sampling, etc.
• … and provides feedback into the statistical
production process, increasing the quality of
statistics, by uncovering errors and mistakes
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Analysis means …
• Selecting among all the possible numbers
What is… – Important?– Interesting?– New…?
• Making the figures comparable• And comparing: pointing out differences, trends and
tendencies – Over time– Between groups
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Finding the Story• Pick an indicator and ask ….
• What is the level and the rate of change for the nation?
• How do different subgroups/regions etc differ?
• What is driving the change?
• How much change affect other aspects of life?
• How does this compare with other countries?
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Telling the Story
• Short Simple Communication – Use Plain Language
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General motto: KISS!
• Keep It Short and Simple!
• This applies to:– Tables
– Graphs
– Titles
– Text
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General motto: KISS!
User-friendly presentationof statisticsGuide to creating a dissemination strategy and disseminationguidelines for developing and transition countries
On www.paris21.org
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User-friendly?
From: 2004 Census, Qatar
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Literacy rate. Adult men and women
Men Women
1935 30.8 8.0
1945 44.3 13.5
1950 47.7 16.7
1955 56.3 21.3
1960 54.8 21.1
1965 64.7 27.6
etc. : :
From: Statistical Indicators 1923-2004, Turkstat
User-friendly?
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General motto: KISS!
Men & Women not Males & Females
People not Persons
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General motto: KISS!
A female born in 2010 has a life
expectancy at birth of 77.3 years
Or
In 2010 a baby girl can expect to live to
be more than 77.
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Telling The Story
• Use new ICT tools and other techniques
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Telling The Story
Ask 4 questions:
• What do we have/use traditionally to present our statistical data?
• Are all these options effectively helping us to reach our different audiences?
• What are the new possibilities in this area?• Are they better suited for our targets and will they
help improve communication on statistics?
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Gapmider
27Factbook on Gapminder
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Fusion Charts
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You Tube
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Spreading the Story
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Web 2.0 – Information Explosion• Search engines• Government and NGO websites• Communication tools
– youtube for video, • Interactive documents • Discussion forums on data
– Many eyes, swivel• Wikis • Mash-ups
– E.g. google maps plus data on [war, water, mobility…] from 3G phones
• Information and misinformation explosion
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Traditional dissemination model
Media
The public
Libraries
Education
Government/org.
Business
NSI
The role of the media
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“New” dissemination model
The public
Libraries
Education
Government/org.
Business
NSI
Media
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The media are of vital importance because:
• They represent an important channel of dissemination
• They help increase the visibility and public recognition of the NSO– And can improve the publics trust in statistics
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Statistician and journalist: Like cat and dog?
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We must cooperate
Journalists are our best friends …
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Two basic rules when communicating with the media:
• Equal treatment– No pre-release access
• Establish a release calendar
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In many NSOs dissemination is still limited, because:
• Focus on data collection and processing
• Lack of experience (and coordination)
• ”Fear of dissemination”?
• Lack of dissemination strategy and guidelines